What is the future of video sites?

Perhaps, for the domestic video site, there used to be too many "miserable", "unbearable", "difficult to let go", "Shanga" of the past. Too fierce competition and mutation situation, so that video site can not stop for a moment. Only step by step to speed forward, running or stopping to rest are already eliminated by the market. 56 video, PPLive, PPS, popular, Storm audio and video, such as the failure of the videos are the best lesson.

But if you run faster, if you have no direction, you will only be doing nothing, or even end up dead like a headless fly. In the gap between the run, video site may wish to think about their future is what, or how to do to achieve the expected future. This is not a vague philosophical question, but a realistic question of the survival of the relationship.

Smart hardware is the key to the shot when the shot

For every video site, unified is the ultimate dream. With an independent building a broad platform, with a large number of content, it through the application, app presented in the multiple terminals, is the current video site is groping and gradually realize the business model. In these key nodes, the terminal is the smart hardware is the most important. After all, intelligent hardware is to carry the application, content, platform to build the necessary carrier. If some video sites do not pay attention to the smart hardware, and the other video site to pre-empt a step, or even build a complete closed-loop chain, is undoubtedly extremely unwise.

As a result, we see the release of a variety of ultra-polar TV, TV box, PPLive released TV box, Archie and TCL to launch the smart TV, and after the investment in Millet ready to use its various types of hardware comprehensive exerting force ... Even in recent news, Youku Potato Reserve 1 million pieces of core micro-RK3288 chip, want to fully exert intelligent hardware products. And Tencent video of the TV box has been completed production, partners for the Hai Kang Wei view, but has not officially announced the listing ...

The video site of the smart hardware war is far from the climax, in the next time we will see more or independent research and development, or alliances production, or directly OEM video sites dedicated to the listing of smart hardware products. This is also an entry dispute, which is as vital as the Internet traffic portal.

However, it is important to note that in the development of smart hardware, video sites must focus on the "job"-everything is to match the mass content and build platform. Once deviated from this starting point, not only is costly to do not work hard, will also make the overall intelligent hardware strategy deviation. For example, recent music to the issue of a walk on the route of the product-Le Xiaobao story light machine. is almost completely meaningless a product, in the market did not cause too much attention, but from the side highlight music is now chaotic state.

Big play differentiated competition means death

The difference between video site competition, as early as before this has been a bit of a sign. Youku to UGC mode (user production content) mainly, big play homemade content, supplemented by the entire version of film and television dramas, Variety shows, Archie Arts major variety show, taking into account other aspects, Sohu video mainly overseas, and there are "cock silk man", "The Best Lady" and a small amount of homemade content, Tencent video with a solid strength of all-round development, But there seems to be no bright spot ...

It is differentiated competition, although to a certain extent, resulting in traffic is diluted, but also makes the major video sites have a large number of hardcore fans. Want to see "Happy Camp" must go to love odd art, want to see "never thought" must go to Youku ... Differentiated competition, the exclusive feature of the content level, is the core force for the future survival of video sites. Like PPLive, PPS, popular such an exclusive content of the scarce video site, almost already behind the first-line video site several steps, even in the future is difficult to roll over.

All for children. Grading system is essential

Video site If you want a bright future, we must strictly according to the age of grading system. On the one hand, in order to avoid policy risk, so that their development has greater leeway, on the other hand, for the healthy development of children. According to the data, 32.48% of the surveyed children spend an average of 1-3 hours a day on electronic products such as ipads, televisions and computers. We see kids playing with the ipad for a long time, sitting in front of a computer or TV, and they're already getting it.

However, the result is that children's myopia rate is rising year by year. 1970, the domestic 16-18-year-old youth myopia rate of less than 1/3, and now nearly 4/5. The fastest increase in myopia is primary school students, more than 40% of primary school students myopia, is 2000 twice! If the video site can establish a grading system, good control of children watching video time, will significantly improve the child's eyes, spine and other health level. This is technically very good control, watch video site will.

In addition, no graded video is like a world of light and darkness for children. And the child almost no choice, very vulnerable to violence, pornography and other video effects, causing mental pollution. My nephew is only 10 years old this year, but often watch the violence of Youku, erotic anime "cheap Chicken Act", and even often imitate. Until Youku also "endure", will this animation ban, just really end.

But this is not to ban one or two animation, film and television play can solve the problem, we must implement a strict grading system, in order to truly ensure the healthy growth of children. Google is developing children's products, including YouTube, the world's largest video site. Domestic video site may wish to draw on Google's experience, will be ingenious, suitable for domestic environment.

The oligopoly is more competitive

The future of video sites, there will be oligarchs appear, now there are some signs. According to the data, September 2014 China Network Video site active users of Youku 145.996 million, Tudou for 88.3972 million, the two add almost Tencent video, PPLive, Thunder to see the sum of three. In the mobile end Youku's advantage is greater, September 2014 integrated video app active users number Youku video for 60.2395 million, one's own force is equivalent to Tencent video, Archie art, music video combined.

This makes other video sites see Youku as an eyesore, a thorn in the flesh, and frequently to its impact. However, the advantages of Youku are obvious and have not yet encountered great challenges. If the current trend develops, it is likely that it will become an oligopoly. and Archie Art and Tencent video may be by virtue of Baidu, millet, Tencent and other "Golden Lord" to become a new oligarch. Competition in the next time will become increasingly fierce, after all, the market is not good wireless growth, once the real saturation, chaos will inevitably kill the fighting.