What is the status of the development of fresh electricity dealers in China?

2012 is known as China's first year of fresh food electricity, shun Fung optimization, Amazon China, Taobao Agricultural channel, the original life, Jingdong Mall food fresh channel on line.

In May this year, the capital of Litchi war, although did not provoke a concubine smile, but once again put the fresh electricity business into people's vision. Why have the fresh electricity dealers become so popular, and the electric dealers are rushing to chew the bone?

Doing a business is nothing more than the prospect of this business and the considerable profit behind it. So, what is the status of the development of fresh electricity dealers in China?

From the vertical fresh electricity dealers that are now visible, do a better job, including the mechanical and electrical business Tuo Tuo commune, food electric dealer I bought a network, fruit electric business every day orchard, positioning high-end fresh, shun Fung optimization, as well as organic characteristics of agricultural products, such as the electricity business network and so on, plus the major integrated platform of the fresh channels.

Data from Taobao shows that in the first half of 2013, Taobao food sales of 16.5 billion yuan, accounting for 3.4% of the total Taobao transactions, while fresh raw meat, fish growth of up to 359%, 157%. The average conversion rate of fresh-type eyes was 11%. In addition, according to the total amount of consumer goods related data show that fruit and poultry close to 2 trillion than the market share of apparel.

If such a large market share is not enough to allow entrepreneurs to be tempted, then the fresh market to make money in the space must be enough to attract people. Anyone who has not been to the grocery knows that even the average fruit-meat profit is between 20% and 30%, the gross margin of seafood 50%, high-end fresh gross margin is far higher than this profit, more importantly, the people to eat for the day, each family can not live without food consumption, which doomed it is a repeat purchase rate is quite high business.

At the same time, China is a large agricultural country, is also a populous country, the state's support for agriculture policy to the market also has a considerable role in promoting.

However, the current fresh market of the net turnover is still negligible, a huge market is far from being developed. What is this?

Admittedly, this is a coveted market, but it is destined to be a difficult one. The first batch of basic died in the supply chain, for the cold chain, the problem involved is far more complex than ordinary electric.

General business only through with a single farm cooperation, this has no way to meet the needs of consumers, if the new procurement can not guarantee the quality, if it is a number of farm supply, procurement of small, high logistics costs. There is no stable source of supply directly from the source to let this business off. How to solve the problem of stable sourcing is a very headache for the electrical business.

For the cold chain, fresh and distribution is the most discussed link, chain distribution has been the international logistics industry known as the area of the "Everest Zone" for the general enterprise, it is difficult to gain advantage in the logistics links, small-scale electric dealers can not support the high operating costs behind, This will also be a direct result of the inability to continue the important reason. Like Shun Fung has its own logistics of the electrical business, has begun to try, and made a great breakthrough, so to speak, who first control this trump card, who won the most adequate right to say.

and electric business entrepreneurs can aim at this business, are already doing silently their own things. Fresh electricity is actually the advantage of the supermarket, with the power of the electric dealer, the large supermarkets have already felt the threat, therefore, the supermarket also began the line of fresh road, the market is doomed to set off a wave, now is just the beginning.