Absrtact: In yesterday's polar route new release, heard a lot of people talking about, and millet a bit like, in the end the pole route in what way and millet similar, pole route will become the next millet? Tell me what I saw. Said the pole route release whole and Millet image,
In yesterday's polar route new release, heard a lot of people talking about, "and millet a bit like ...", in the end of the pole route in what way and millet similar, pole route will become the next millet? Tell me what I saw.
Said the pole route to publish the whole and millet image, mainly in these points:
1, the management of Vermicelli culture. Polar route This also organized from Shandong, Yunnan and other foreign "extremely dense" fan group to observe the site release, and before the "grab tickets" preheating, listen to Wang Zhuyun, 600 People's meeting came near thousands of people. At the same time the fans will feel "earned", because there is more than the value of the ticket gift gift package, but also after the release of the product also made a "very close special session." These are the techniques that millet is playing very skillfully now.
2. Emphasize the founding team. Pole Routing founder CEO Wang Zhuyun for the first time in so many people before the platform, for their new release keynote speech, is obviously more nervous and excited, and even a few times to live himself to cheer themselves, "Nothing, always have the first time." "It's an Internet approach for the founders to have a personal show in their keynote speeches and interact with fans," he said.
Unlike millet, the pole route Wang Zhuyun after the technical director of the "Zhang Guide" product explanation. At the same time, several other founders or partners Ding clothing, Li Qiao, Wang Jian also made their debut at the conference, completed a team show.
3. Internet product thinking. If the first 2 points is the shape, this is the spirit of likeness. When it comes to polar-routed DNA. Wang Zhuyun said that "pole routing is the first Internet thinking to build intelligent router," the internet thinking of the core of the key points:
(1), based on open openwrt system depth customization.
(2), Continuous iterative system update.
(3), with the user interaction to increase and improve product functionality.
(4), has the application market of the router.
Replace the OpenWrt with Android, the router into a smart phone, this is the logic of millet, so, from the product, the pole route is very suitable for the millet this path. But could it be the next millet? The key is to see the user or the amount of fans, as well as product sales, because the logic of millet, and other products on the scale, you can not rely on hardware products to make money, and rely on accessories, application markets, themes, games and so many even you do not think of the field to make money.
Millet now has more than 20 million MIUI users, and the pole route has now sold 200,000 units, more than 300,000 of the "extremely dense" fans, as a start, this is a good result.
Left-dressed, Wang Zhuyun, Li Qiao
Details of the founder's special interview
Despite the release of several founders to complete the "second half" with fan interaction, the middle or received a few media interviews. Have the following points:
1, about is not deliberately learn millet, the polar route is responsible for marketing partners Ding clothing solution is "Internet mode can only do so, not deliberately imitated." "But they are very clear about the difference in product perception between routing products and mobile products, millet when making smartphones, the public has been very familiar with smartphone products, and now the concept of" smart router "is not so popular, increase product awareness, preheating bedding is the pole route to go through a stage.
2, will not do offline channels, do not do peer-to-peer download. To do not do peer-to-peer view, Wang Zhuyun Understanding is the policy problem or policy to solve, can not use technical means to solve technical problems, the result is with operators, government agencies to establish contacts. From his understanding, we can see the founder's attitude towards product stability.
3, for the likely imminent detonation of the smart router market, their attitude is to welcome more manufacturers to the smart router market yell. And behind this, supply chain manufacturers are also looking for opportunities, the polar route of the conference also appeared in a number of supply chain bosses.
4, this polar route second-generation products with MediaTek 5G WiFi solution.
Press conference Impressions
The first public new release, as a polar routing team, also can see some immature, such as slide show small situation, the guest seat lacks the guide, the interview also does not have shorthand, but the entire team to the product enthusiasm, and to the Internet thought understanding, to the fan's love is very contagious.
If the polar route can be as fast as millet in the 4~5 line of the city, the user will quickly accept the recognition, like millet, "do not rely on the hardware to make money" is not difficult, but smart router approximation is not a smartphone, perhaps the polar route and Millet started to go the same way, but the road behind is doomed is not completely overlapping, The pole route needs to go out of its own way to reach farther.