What kind of product or service is suitable for sale online?

The web is a big market that attracts entrepreneurs with the potential to generate considerable benefits. The dizzying success stories (starting from the basics and eventually growing into the stock market darlings) are constantly being told in the media. The initial foray into the network of small businesses was initially tentative, followed by a rush to sell everything from fake jewelry to handmade tapestries.

As an aspiring enterprise, you read these stories with envy and start asking yourself how you can be successful online like others. "What can I sell on the internet?" "becomes a key issue.

Not all products are suitable for sale online. Some products may be better suited for online sales, while others are not suitable for this new business medium. According to research, the most popular products for online shopping are: computer-related products (40%), Books (20%), Travel (16%), apparel (10%), recorded music (6%), subscription services (6%), Gifts (5%), and Investment (4%).

The products and services that sell well on the internet are the kind that can make the most of Internet convenience. Remember, convenience is the first reason consumers come online. People want to be able to shop at any time on any website. Shopping online can avoid crowded crowds, annoying clerks, and no need to worry about pickpockets.

The success of any business starts with choosing the right product or service. Business owners should have an open mind about whether products are suitable for online sales. To increase your chances of success in E-commerce, you need to choose a product or service that has the following characteristics.

High value. Alternative or unusual products or services often attract the attention of online shoppers and are well sold. Don't pick goods that people can buy at home. As a result, the Internet rarely sells toothbrushes, food and beverages. But special cheeses, rare cigars, Turkish dishes, vintage wine and even diamonds are all available, and they do sell online.

Products that are suitable for shipping by mail. Most products suitable for use in catalogues and mail-order are suitable for network sales. Choose products that are easy to transport. Do not choose a bulky and heavy product, which will produce higher freight and handling costs. High shipping costs weaken the price advantage of online products and allow you to lose a lot of potential customers. In fact, high transport costs are the first reason to stop people from buying online. According to the survey, 53% of online shoppers are concerned about whether the freight rate is too high, and whether the credit card is stolen is only 19%.

Take dog food for example. 40 pounds of dog food costs about 31 dollars in an online pet store, which is a little more expensive than a grocery store near you. It seems that the price gap is not very big, but add 8.99 of dollars in freight, then online purchase becomes much more expensive. Why spend more money on the internet than buying dog food from your nearest grocery store? As a businessman, you need to consider whether your shipping costs make you uncompetitive in the market.

Information products. The network was originally used for communication, entertainment, education and research. So, the products that are not easily damaged, information-including computers and software, books, tourism, consumer electronics, magazine subscriptions-are currently the most popular online products. Content-rich websites, advertisers that focus on a wide range of topics, have sprung up on the web.

Service。 such as hotel reservations, air travel, and investment have been successfully transplanted onto the Internet. A couple in California made a lot of money, they built surfing schools online, people paid them and came to California to study.

In addition, the choice of those after-sales service simple, not easy to damage, easy to use products, but also to reduce the unnecessary trouble and cost of good choice.

However, when face-to-face service is required, the network becomes less effective. But the network can provide a lot of advance information, which is helpful to the preparation before the service. But the real service takes place online, not on the web. For service business, customers can be brought to your offline store through the network, and then complete the transaction.

The internet offers a lot of growth potential and opportunities. Growth will come from new markets, new retail classifications, and new ideas. Now there is the idea of micro-innovation. 360 Chairman Zhou Recommended network grassroots entrepreneurs committed to "micro-innovation." Your product can not be perfect, but as long as you can impress the user in the heart of the sweetest point, to solve a problem, sometimes is four or two. Many seemingly not suitable for network sales of products, under the guidance of micro-innovation concept, will find a breakthrough. such as snacks, this supermarket in the sale of products, this is not suitable for network sales. But we often see some of the characteristics of the retail shop, the sale of unusual snacks in supermarkets, or brand food, and genuine, as well as good sales.

No matter what your products are, successful E-commerce enterprises must be those for consumers to facilitate, with excellent service and reliable logistics enterprises.

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