What kind of posture should the second-hand car electric dealer fall to the ground?

The development of the huge potential of the second-hand car market, is triggering the internet giants of a new round of enclosure movement. November 14, 2014, 58 with the city announced that 582 handcart formal access to second-hand car evaluation platform. December 2, net online "fair car", claiming to invest 100 million of dollars into the field of second-hand cars. A few days later, Alibaba also added a fire, High-profile announced Taobao second-hand car trading platform online. The strong attacks of the tyrants have enabled entrepreneurs who have worked in the second-hand market for years to see the prospect and hope, but at the same time they have felt a great deal of competitive pressure. Fair car announced on the line, net CEO Yang Hao Chung is claiming that "the ultimate mode of second-hand car trading is consumer-to-consumer", the market good cars turned out to be to eliminate 4S shops, cattle, used cars and other intermediaries. One of the advantages of the Internet is to eliminate the intermediary, but in the industrial chain complex second-hand market, consumer-to-consumer can really eminence? Dedicated to do second-hand car C2B link to open new Sales CEO Lin Jie not agree with this, he said: professional management in the second-hand car industry chain resource allocation has irreplaceable advantages. Hope that through the C2B, business-to-business, three-link industry-wide chain of business model, in the landing will face from the market demand, user experience and other aspects of the challenge. The whole market is still in the separatist melee situation, we are all in stones, now talk about the ultimate model is premature. "Lin Jie believes that as a part of the second-hand car industry chain, whether C2B, business-to-business, or business, as long as the use of Internet tools, and constantly consolidate their core competitiveness, there is no place to worry about the future." On the eve of the outbreak, a lot of auto industry nearly 70% of the profits from the circulation and after-sales service link contribution. As an important part of the automobile circulation value chain, the transaction scale of the second-hand car is 2-3 times more than that of the new car sales in the developed countries such as America and Germany. But in China's emerging market, there is still a big gap between the sales of used cars and new cars. Of course, this also means that the second-hand car trade has a broad development prospects. According to the Chinese Automobile Circulation Association incomplete statistics, 2013 China's total trading second-hand car 8.46 million, in the high-speed growth stage. The China Auto Market Index Research Institute predicts that by 2020, China's second-hand car market volume will reach 40 million, the market value would exceed 1 trillion yuan. This is the 58, the market, Ali and other giants of the second-hand car markets are eyeing the reasons. However, the complexity of the second-hand car chain, the transaction process is divided into several separate links, each link has several large enterprises exist, focus on solving a certain type of problem. To integrate, the difficulty is often beyond imagination. According to the more common division method, a second-hand car from the car salesman to buy a car often have to go through the C2B, business-to-business, three business processes, can also be called the production, circulation and consumption stage of second-hand cars. Because the circulation link is too many, therefore the circulation cost is high. In this long chain of value, the demand of two terminals for car sellers and car buyers is often seriously neglected. Like in the C2B ring.section, b than C master more information, so will try to drive down the price of vehicles, the sale of car people can not be fair price, will give up the sale, objectively caused the whole market inefficient operation. And in the service, C on the vehicle understanding is not as good as B, because the lack of vehicle information traceability mechanism and perfect after-sale protection services, lack of trust leads to shrinking demand situation is also very common. C2B, the source of the car to the world of Internet access to improve the above disadvantages have brought an excellent opportunity. Take the C2B link as an example, the second-hand car source debris is serious, almost all from scattered in the country owner. But in the traditional trading chain, there is a lack of a platform to bring together the source of these debris vehicles. The convergence of traffic is precisely the advantage of the Internet. For example, Lin Jie's entrepreneurial projects are open to "professional car service companies that help consumers sell cars." When a customer wants to sell cars, the tester will be free door-to-door car, record the condition, and then through the wireless auction mode, inviting 300 of high-quality second-hand car dealers to participate in the auction, so as to help sellers get more fair and reasonable prices. After the success of the wireless auction mode, the market has appeared in the excellent letter beat, car easy to beat, safe and good cars, such as the use of competing mode competitors. Domestic used cars for less than demand, vehicle source is not easy to the status quo, auction mode in fact has become a second-hand car sales platform industry standards. Last year, Yourzine and Tesco won 260 million dollars and 75 million dollar investment respectively. Lin Jie revealed that the new venture has also received a large investment from US investors and will be announced in due course in the future. Another reason why C2B is leading the second-hand car industry is that the model is lighter and facilitates promotion. For example, each transaction charges a 4% service charge to the car dealer on the turnover. Last year, they sold 14,000 second-hand cars, which could cover spending. Opening new wants to accelerate expansion, plans to go out of Shanghai, in 5 years to open up 100 cities, add 300 to 500 stores. "We focus on C2B, only upstream of the industrial chain, because this stage is the largest, the most concentrated customers, but also more likely than retail size." "Lin Jie introduced. Consumer-to-consumer is still far away. The U.S. leader in Consumer-to-consumer mode is a company called Beepi, founded less than a year has been valued at 200 million of dollars. But it is not advisable to copy the American model forcibly. After all, America's second-hand car trade has matured. In the United States, there have been any accidents, transaction records, can be queried through the Internet. But the domestic second-hand market, the water is very deep, many car chamber of commerce wanton fraud, such as the odometer from 100,000 kilometers to 50,000, cover up the maintenance of major accidents and so on. The product properties of used cars are different from those of new vehicles it's each car because of the condition, the maintenance of different conditions, are separate products, so can not be as unified as the new car price sales, but need to form a set of price mechanism, but this set of price mechanism has not yet a Web site can be successfully launched, including the claim to do consumer-to-consumer net. The price can only be determined by the market. Compared with the new car, the consumer-to-consumer of the use of the joint-stock Exchange to include: Information search, analysis, docking, quality inspection and valuation of the vehicle, safety of the transaction process, after-sale warranty, etc. Each node, in addition to the need for large data support, but also the involvement of third parties. How does the Consumer-to-consumer platform allow its own vehicle assessment team to gain the trust of both parties in the transaction? Who is responsible for the later maintenance service after the vehicle transaction is completed? If it is an off-site transaction, how to ensure the security of the transaction process through the line? It can be said that the above problems are restricting the consumer-to-consumer mode of advancement. In this context, rather than blindly chasing a diversified business, as open as new rooted in the C2B link, the formation of core competitiveness, grasp the lifeblood of the industrial chain. Although the capital of the second-hand car industry is very optimistic, have been killed. But the opportunity is not good for everyone, those who are ready to stand on the position of the pig can soar, and those who inserted the capital wings suddenly landing companies, most still can not find north. Some enterprises in order to pursue the development of speed, the use of the franchise model, with a large number of car repair plant and fast repair store cooperation, so that it becomes its detection outlets. Soon more than new in the expansion of the layout. But correspondingly, there are many hidden problems such as uneven image of cooperative network, poor service experience of users, and frequent conflicts of interest.