What kind of value and change the O2O mode of electric quotient brings to us

In the industry, O2O already counted nothing new, toss and turn has been said to be like Chen Sesame rotten millet. But there is no one from the economic point of view to interpret the O2O model, below we can interpret the electric quotient O2O model to bring us what kind of value and change according to the example.

The scale and value of the market can be seen from the size of the turnover, which can be used to analyze whether the market resources are effectively allocated. But the two will restrict each other, which is the limit of the unlimited expansion of turnover.

In general, as the price increases, the number of transactions decreases, and as the price decreases, the number of transactions increases. Because trading volume = Price x is the number of transactions, so, in general, reasonable pricing will maximize the value of the transaction.

From the picture below you can see what pricing will maximize the volume of transactions.

If the cost is within the controllable range, it will choose to set the price close to the middle position, because such turnover = Price x number of the largest area. The following figure:

Think: Is this pricing really going to make the biggest deal?

Take a look at the picture below:

If people willing to pay a high price, to be willing to accept low-cost users, so the price of the transaction is not higher than the single price of the above figure it!

In the O2O model application, there is a way to make people willing to pay high prices, to be willing to accept low-cost groups of low prices. In the traditional goods, with "convenience" element to do a belt, so that the convenience of high demand for the guests to pay higher prices, so that the convenience of low demand for the guests to pay lower prices, so that mutual look not jealous, different grades of the price can be at the same time.

Recently a very hot O2O app software "Taxi app" is the principle of the use of different grades at the same time.

"Taxi app" is a taxi mobile app, users can use this mobile phone application to view the number of taxis around, you can send a taxi to the surrounding taxis request, let the driver know that there are some dozen. If the user is very anxious, or in a remote place to call a car is difficult, can also be in the application of voluntary increase to attract master. In this way, different grades of prices exist at the same time out. With this function, the convenience of guests can be more likely to get the desired service, but also willing to pay more money, the whole market volume than the original to do more.

O2O is a new developing mode of mobile e-commerce, which has wide application prospects and wide service users. From different levels into, analysis and thinking, can develop more and better applications to help enterprises expand turnover.

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