What did the data bring when people cheered the big data age? And what will the future change? Yesterday, at the Soft Rendezvous Summit forum, hailed as "the prophet of the Big Data Age", the author of the Big Data age, Victor? Mr. Meyer-Schoenberg a wonderful speech at the scene, saying that big data is a new perspective on reality, not only changing marketing, but also changing manufacturing and changing business practices.
How big is the fast-growing data?
"Everyone is talking about big data, how big is the big data?" How much information about ZB Byte, we say 10 of 21 Times Square, what does this mean? What does it mean? How does it work? "Victor Meyer-Schoenberg said he was still in college in 1987, when the data world had not reached 3 billion GB, and by 2007, it had increased by 100 times times in the 300 billion gb,20 years." If history is traced back, the last time the data grew so rapidly was due to the printing revolution, which took 50 years to double the growth in data. Now in 20 years.
What does it mean when people's understanding of the world is linked by more http://www.aliyun.com/zixun/aggregation/13584.html "> massive data and related data?" Victor Meyer-Schoenberg says it means more things can talk to the data and think about the world with a new perspective.
People used to think about the world in a causal relationship, such as wearing a hat in winter, or catching a cold, which is a causal relationship. "We want to know why, even though we don't know what's going on." "Victor Meyer-Schoenberg says, and in the big data age, people can understand what's going on."
Victor Meyer Schoenberg For example, Wal-Mart analyzes the data collected, for example, Americans often buy popcorn, although it does not know why to buy popcorn, "but the Wal-Mart to take out the data, can see that sales increased by 30%." Victor Meyer-Schoenberg says there is more correlation between the data, allowing sellers to better understand the data and analyze the data.
Business value data is a resource in itself
Victor Mayer-Schoenberg has interpreted the impact of the big data era on business and even production patterns through the development of companies such as Google Glasses, Amazon, Ford Motor and Rolls-Royce. First, he argues, the first result of getting a lot of data is to get people to learn how to do marketing, such as Amazon's performance changes through data ratios. And while the data itself can be spoken, he takes the Ford sedan as an example, thinking that the production of data is more flexible.
The second change is the value of people's understanding of the data. "In the past we can use data to help sell more products, and in the big data age, data is a resource in itself." "Victor Meyer-Schoenberg said that Rolls-Royce has changed the business model by acquiring data from selling products to serving customers." Therefore, the data itself can be a resource and can bring value.
Big Data creates new opportunities for new entrants in every field, Victor? Meyer-Schoenberg, with a Dutch telecoms operator and Google developing driverless cars as an example, creates a new value, or new resources, so there are many new opportunities, as well as new competitors, there will always be new people to join, " There is no field that remains fresh, so it is driving business forward. "said Victor Meyer-Schoenberg.
Life field Big Data change life pattern
In a subsequent speech, Victor Meyer-Schoenberg said big figures were also affecting people's lives. In the medical field, for example, in an age when there is no big data, although everyone is different, DNA, metabolism, and degree of disease, people take the same dose of medicine because there is no data in the medical profession at the time. With large data, it is possible to move towards personalized, individualized medical care, not only to prolong human life, but to improve the quality of life.
Another far-reaching impact of large data is human learning. Victor Meyer-Schoenberg that it is not advisable to examine students in a test way. Because teachers can not determine what the past hundred years of teaching methods, learning methods for each student how the effect. Victor Meyer-Schoenberg believes that this will change and that change will soon come. He says the big data age will break the authority and speak the data.
Wang Bowen, chief journalist, Peninsula Morning News
"The data itself is a resource that can be transformed into a resource of value." For people that means new business opportunities, no industry has this competitive immune capacity, will be affected, including medical care, including learning, all institutions must be able to adapt to large data. It will be a revolution. "--Victor Meyer--Schoenberg