What's the anniversary net for? Look at this book, "Incident management."

This is the first time the book summed up the event in the end is what, look at him, you will be the anniversary of the Future service industry is clear. Author: Mr. Wang Yongjia is the chief promotion expert of incident management in China, President of the Asia Pacific region of the American Event Management Society, and President of the event Chinese management. He is a longtime supporter of China's bid to host the Beijing Olympics and Shanghai Expo. Mr. Wang Yongjia has extensive experience and practice in incident management and coordination, event marketing, sponsorship and fundraising strategies, experiential marketing, exhibition promotion, crisis management, strategic public relations, corporate mergers and acquisitions, and intellectual property rights. has presided over a number of Sino-US joint ventures in the United States marketing and brand planning, participated in and presided over many large and medium-sized enterprises in the United States company set up, purchase and strategic planning, brand positioning, investment listing and other work. Mr. Wang Yongjia has consulted and participated in over 250 different international events and business projects over the past 15 years. Description: Incident management is a new management science, with interdisciplinary, cross-industry nature. This book is the first Chinese version of event management books, from the analysis, design, planning, coordination, evaluation and other aspects of the overall interpretation of the essence of event management, and a large number of cases throughout the full text, making people relaxed and happy to master the system of incident management. As a new and tempting career blueprint, everyone can aspire to it. 1th Chapter "Event Management" came to China--the event Kaleidoscope 1 Management Overview 2 Event Management--the success of the Olympic Games in the shadow of 5 event management--city upgrade engine 7 incident management--corporate panacea 11 who "betrayed" the country? --"Treason" evidence list 14 event Kaleidoscope 19 Event Management system-butterflies in New York and the tsunami in the Indian Ocean 26 the 2nd chapter from "Eton" to the event manager 29.5 million annual salary recruit the world's leading event manager 30 incident management-new career blueprint 31EM or eyeball of the Long march? 33 American talent Ten Dream Careers 37 promising event managers 39 Zhang Yimou is not the top event manager in China? 41 of Americans who have the most incident management awareness of China's genius 45 The challenge of Change 51 chart: Event Manager Salary Statistics 52 3rd the world's top event manager undertaking 53 Ueberroth--the gold-stone Olympic master 54 Martha Stewart-the world's "domestic Queen" 54 Andrea Michaels-" 成功就是让观众微笑” 56杰克?莫顿—— 事件魔术师 57约翰?戴利—— 从精神病医生到好莱坞推手 58麦克尔?罗曼—— 喜欢“小奇迹”的事件教育家 60汤姆?夏皮罗—— 与帐篷共飞翔 61吉姆?斯蒂格—— NFL策划高手 62大卫? L. VOLPP-Legends of movies and events 64 Ray Thompson-"Light like me, I love her, she's in My Heart" 65 4th chapter of the last Rose Garden of globalization-event industry 67 from Valentine's DayHistory 68 Event =f1+999+china--Digital Attempt 69 No one knows cheese? --The size of the event market 70 the temptation of the gay parade--determinants and motivation 75 hidden passions--events need to know how many 762,030 years of China's largest industry-the secret of supply 78 who is your employer? -Public and private event institutions 78 event Services Private Sector 82 5th chapter five Golden Flower Yao China-event economy 85 The first golden flower: Sports Economy 86 second flower: Entertainment economy 89 The third flower: Exhibition Economy 90 Golden Flower: Leisure Economy 95 Golden Flower: Special Event Travel 97 emerging industry cities from No magic--the prospect of event economy 104 general events Economic Strategy 106 to the event economy into 110 gold mine of exploration events--China 112 The Chinese version of the Economy 113 the 6th chapter Cross as the ridge side Chengfeng--the different angle of events the revelation of the 121 Olympic Games "Bird's Nest"--political angle of view 123 The magic from scratch--economic perspective 126 epidemic that sweeps the whole world--social and cultural perspectives 130 sitting on the day 80,000--Technical perspective 131 India The Global Show of the ocean tsunami--media perspective 133 Green Olympics--Environmental perspective 135 The 7th chapter on the greenish of brain storms--a study of events 139 from the Library Start the Long March 1405w--who can be famous? 143SWOT Analysis: Strengths, weaknesses, opportunities, risks 144 "brain Storm Game" 1453: Investors, lawyers and employing experts 149 the guy who sold the President--the concept and design of the event 151 not to be president, to sell the president. 152 unrestrained--the concept of the event 153 cold eyes to see the concept--event analysis 157 familiar "idea King"-the design of the event of the hero of the 158 concept-Logistics Details 162 Chapter 9th strategist, prosperous world--event planning 163 points Shi Chengjin planning process 1643 the world who rival--event strategic Planning 167 Event Time Line table 168 weave a dream into a splendid 172 10th Chapter Sensual Feast-Event integration marketing 175 stranded pigeons on the roof--Events The solution of the marketing 176360-degree experience-experience marketing 188 next-generation eyeball scramble-Events online marketing extravagantly-event sponsorship 195 11th chapter of the event Pyramid brand rule--event brand 201 The Queen of the top of the pyramid--brand of the World 202 "rich" alongside the "beauty"-brand image 206 who needs a real crocodile leather wallet? --Project branding 2,071 Connaught daughter for beauty-brand commitment 209 love you, to protect you-maintenanceCustomer Image 210 12th from "911" to the inauguration of the White House-event risk and assessment 193 from the fall of Gemini to the inauguration of the White House event risk 214 learning without thinking--event Assessment 214 Appendix A 229 appendix to event management related Internet sites 249 Appendix C Event Assessment Report style 255 Appendix D event Tidbits 259 references 271 PostScript 275