When adjusting the free shipping policy

New News "reporter Shinya" yesterday, Dangdang began to adjust the free shipping policy, some non-key cities will be standard adjustment for 99 yuan free shipping, less than 99 yuan order to charge 5 yuan freight. The city and Beijing, Shanghai, Guangzhou and other core cities still maintain the original 29 Yuan free shipping policy unchanged.

According to the latest shipping regulations when announced, starting from March 1 zero, Dangdang freight policy began to adjust. For the national more than 200 key cities still implement shopping full 29 yuan (including 29 yuan) free shipping, less than 29 yuan per single charge of 5 yuan freight; Other areas, such as Gansu Xinjiang, Tibet and other regions, adjusted for shopping full 99 yuan (including 99 yuan) free shipping, less than 99 yuan per single charge 5 yuan freight. Among them, the key cities, including Beijing Tianjin, Shanghai, Guangzhou, Shenzhen and other more than 200 cities, expedited Express Yuantong Express EMS, Taiwan/Overseas orders shipping standards unchanged.

However, from the Dangdang earnings, 2011 Dangdang total revenue for the year 3.6 billion yuan, an increase of 59%; net loss of 229 million yuan. When the aspect has explained to this, because continues to increase the logistics investment, and enlarges the electronic book handset shopping and so on innovation business Development dynamics, plus the unceasing consumer coupon promotion activity, has affected Dangdang's profit margin level. However, for the reasons for the adjustment, Dangdang said that the real impact of the order accounted for a very low, "the current total of more than 200 core cities in the total order volume of more than 90% per cent." In addition, according to statistics more than 200 core cities outside the order also has more than 30% order price of more than 99 yuan. Dangdang relevant responsible person said.

In fact, this is not the first time Dangdang adjusted the freight strategy, October 2009-April 2010 period, when a 1.5-year free shipping promotional activities were held, but subsequently changed to the national full 29 yuan free shipping. Since the end of last year, Jingdong mall new eggs and other electric business enterprises have raised the freight threshold. Amazon China has raised the free shipping threshold to 29 yuan since February this year. The abolition of the free shipping strategy has been seen by the outside world as a way for electricity to save costs in the cold winter.