When ads in the event of news, the internet has a chance

Selling advertising and pulling on the news began to make "Internet ideas".

For advertisers and the news, they are different from a lot of technology-born startups, and the core team of customers is the two "technology layman" media, but they combine to make a very reliable internet business. "This is the person who has the idea, to find someone who has a way," said Rochou, the CEO of the retailer.

Rochou has been Beijing News Media Limited liability company General Manager, mainly responsible for newspaper advertising business, he participated in the whole process of the Beijing News business, from the beginning 14 people start a business, do the last 2000 people, from an ordinary staff, slowly climbed to the small manager seat , then become a director, Vice president, to do the general manager, step by step to the CEO. For the overall operation of the company, he gradually understand the enterprise in different life cycle, different stages of management characteristics.

This for his follow-up to do enterprise-class services to lay a solid foundation. And Rochou's partner, Yang, used to do news in NetEase.

In the media, the information is very developed. The latest research in foreign countries is also very convenient.

Rochou and partners often communicate with people who do the Internet, TMT and software, and are familiar with software-level bosses. In this way, they have a forward-looking vision and perspective on the future trend of Internet development and the market demand of small and medium-sized enterprises. At this stage, the core business partners want to do something interesting and meaningful. In order to realize the media people's pursuit and dream, Rochou and Yang find "the person who has the method", has made "the Internet" business--provides the social work platform for the enterprise.

With the most mature application of C-terminal, to solve the work needs of B-end, do not pull "innovation"

To enjoy the product core positioning of customers is to do business socialization collaboration. In the field of collaboration, the traditional people think of OA, but OA developed for nearly 20 years, its biggest core is to function as the core to do collaboration, there are many functions. And the traditional OA in the mobile end of the performance, is relatively functional. And the advent of cloud computing and mobile Internet, so that the entire collaboration has broken from the function of the core of the demand, into a human-centred needs, in fact, we are really with the human exchange and interaction. Through communication and interaction to solve the problem of collaboration, rather than locking people in a single function point.

The mobile internet has made the whole world a better village, and people have made important demands on the convenience, timeliness and comfort of the information interaction. Rochou that the collaboration pattern should now be more emphasis on the mobile side, in the mobile and interactive situations, give people more experience, and the way of interaction is no longer a simple function of the new interaction, but should be based on graphics, text, sound, like the basis of the interaction of the carrier, so as to meet the needs of enterprises.

Rochou that 2B software, there are two major difficulties. First, enterprise demand extraction is difficult; second, the implementation of counseling is difficult, you have to go on a set of CRM, ERP, OA, a set of HR, financial management, must be the manufacturer of the implementation of counseling, final acceptance, and take over 80% of the function, almost no one will use, this is the fact.

For the first difficulty, Rochou lead the team into the market, not directly to do mobile office, but from the sales collaboration. This is he and others think of the place, he thinks, sales is the enterprise's just need department, the sales staff is in the high-speed movement state, at the same time to the highest efficiency requirements. So on the cooperation of sales, it is Rochou to market Discovery's biggest characteristic. On the other hand, sales are the axis of the enterprise, it requires a lot of departments, such as sales support, finance department and other multi-party collaboration. In this way, Rochou products, although sales collaboration, but for the entire enterprise services, the same applies and meet business needs.

For the implementation of counseling difficult, Rochou makes the product architecture, in the interactive aspect, particularly like micro-letter, in the workflow, particularly like Weibo. But his team has done enterprise-level transformation, so that all the function points and application points, users in contact with the time, found that these things are familiar with, do not need counseling.

People as the core of the collaboration, to think about how to enhance the user experience, how to reduce the threshold of software use, how to enhance the smoothness of the product. These local Rochou teams have not done any innovation, they will always focus on the first line of Internet applications, they only need to use the first-line mainstream internet applications, to solve the internal management problems. Because the consumer end of the internet bosses, has helped them to the user education well. Micro-credit education of hundreds of millions of users, micro-blog education of hundreds of millions of users. So many users after the registration of products, without instructions, without counseling, immediately can start.

Where is the user's "Pain point"?

Product Core value is the user's pain point, the products are mainly to solve the sale of pain points.

First, solve the sales team's field management. can use mobile phone electronic positioning and electronic fence function, to help enterprises in the field personnel clock;

Second, the micro-Bo solution to the sales process management. Sales staff He has several features:

1, they are at any time interaction, now can be like a brush Weibo, the message sent out, he can receive, he will interact. Interaction is the strong demand of sales people.

2, they need to write a log, the General Enterprise mail, mailbox only two states, new mail unread and read, can not distinguish between focus and not focus. The Rochou team's products use the microblogging sorting mechanism, which is the @ your, which is the reply to you, which is related to you. With a vertical list, you can see his information with a bit of a person's head, and his work log information comes out. Such words let these work information, in the information waterfall flow situation, can automatically sorting, classification, association, Response. Just like your microblog, there is a lot of information on Weibo that you don't have to look at, you just focus on your people, and look at the responses and the people who respond to you, but the job information is the same.

3, solve the sales of customer resource management. Any salesperson needs to record a business card, the application of the product scan, not in the phone, but in the system. Build customer circles at the same time, such as micro-letters have a circle of friends. Your friends are all kinds of friends, you can see all the friends said. Rochou also play a circle of friends to build their CRM system. You call the customer circle, the customer's entire service process, see all. A single customer, you can see the customer's delivery process, this information is enterprise input and relevance. The so-called entry is the sales staff on the way back, he can write this customer's situation, linked to the customer's name, become a customer-type. Previous sales were recorded in a static form and are now recorded in a dynamic stream. To enjoy the customer core the solution is to build a dynamic relational CRM system to support the sales of the whole client resource management and customer dynamic service process management.

4. Reshaping the business model

With the rise of cloud services, with the maturity of consumer psychology, we are the biggest psychological obstacle to cloud services is a security issue, in fact, do not care about technology, security and experience. It's not a good experience to move traditional software to the web. The core of the customers is to do 500 people below are small and medium-sized enterprises, providing SaaS-level product services for these SMEs. The basic application is free. There are three types of general fees and payment modes--functional partition, time partition, user partition.

Functional partition, good things need to pay users to experience, Rochou that this is wrong, the customers are fully functional open. Time intervals, Rochou, are not considered appropriate because many SaaS products are 30 days. Users think, I use 30 days later, I have to use, do not have to use, it is not a big trouble. So he also felt that your discrimination against him is unfair, so Rochou do not do this time interval, choose to do the number of users partition. That means 20 people within, all the functions, all the time for life free. Sales if 20 people, the company has at least 100, 200 people, relative to the small and medium-sized enterprises this piece is free. The sales team used well, he felt should pull in the executive, pull the research and development, the other departments to pull in, by that time he will break 20 people, then he upgraded to the Rochou team's pay version. Pay version this time to the enterprise to collect money, Rochou think is reasonable. From the company's strategic point of view, within 3-5 years, the customers will not be profitable as the core, focus on good products.

In the age of mobile internet, "native thought" should not be used as "immigrant thought"

Cloud services, digital intelligence and large data are no doubt the future trend. But in the course of the rise of cloud services, the traditional industry, if only the traditional business model, and business services to the cloud, Rochou that there is no future. Cloud services and mobile Internet, the core is to change people's behavior and habits, so people should build a new model of value thought. For Chinese Traditional enterprises, it is important to discover the new value chain and the model of value reorganization in mobile internet. Rochou cited two examples:

First, for example, tick a taxi. It's the advent of letting people drive and take a taxi directly to face, free bidding, typical cloud services and mobile internet stuff, via GPS positioning. He is completely changed, with the habit of change, sufficient value model, so suddenly so hot.

Second, where to go to the net. Ctrip's business so many years of development, these years Ctrip encountered a huge challenge, layoffs, business contraction of various, because before everyone will be on the Ctrip, through it to do collection, he helped you gather. Now where to go nets, this online tourism platform, he put you and attractions, hotels, the airlines, is also pulled to a piece, you free bidding, free to do, reduce the intermediate link. So where to go to the net, rapid development. Therefore, enterprises should continue to discover the new law of value, the value of laws and market rules are changing, if you do not find new market rules and law of value, with a traditional thinking, the traditional application services to the cloud will die.

Return to zero mentality to start a business, find the demand, lead the user

If you are a big company, you must have a small company mentality and practice. Because of the big company, he thinks of the banner, but you only have a pony. This time if you want to put this price into a large company's price, this time you will die quickly, because you say the ability to burn money, than you earn more. And your organization, your management, your market, everything must match the status of your entire company and the stage of your product. Do not transition design, transition matching, after the mentality, you need to pay attention to the following aspects:

First of all, for small and medium-sized enterprises, must find the real core of demand, and not be fooled by pseudo demand. You must find out where your core values are and where the general rules of your field are.

Second, the entrepreneurial process, should stand in the user there, a lot of people behind closed doors, it will surely die. Rochou A lot of time is to see customers, see the customer's purpose is not to sell products to customers, but with customers non-stop communication to discuss in the end this product is good or that good. Finally find out its laws, its trends, and let users with you, leading your product development direction.

Third, to have the ability to find, in the market to collect a pile of demand, to ensure that the needs of users are not kidnapped, eager to turn the demand into products, but to lead the user. It's like saying that when the wagon is developing, we want the carriage to develop, run faster two horses, four horses, and eight horses. Can not say that in accordance with this thinking, continue to get a super fast horse, there are 100 horses, but it is impossible to have such a wide road. You'll find an engine. In the process of this demand, there should be discovery value and breakthrough ability, to create new value. Otherwise, you're doing something else.

Four, adhere to is very important, entrepreneurship 99% of things, early do is wrong, start-up companies when many things are wrong. All the way to find the problem. Like Robin Li began to do Baidu before, is to Sina and Sohu do search support, Sina do BBS, Sohu began to do is not this is. Rochou that the entrepreneurial team, as long as the experience of death will be successful, many are not experienced death. The Rochou team also experienced death, when the team was the most at the time, number 120th, the last three people. The bitter experience, found himself wrong where, after the mistake did not give up the idea and ideals, must adhere to, this is the same as digging water, many times you dug to 99 meters, in fact, dug a meter on the effluent. At the same time, in the insistence of the time, there is a dialectic, must be flexible, Rochou that adhere to the general direction of the strategy is no problem, but in tactics, must be quick to crash, test and adjust.

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Rich Training and resources

Beijing easy to enjoy technology Co., Ltd.

Beijing easy to enjoy Technology Co., Ltd., founded in December 2011, is committed to providing Chinese enterprises with simple, efficient and safe social work platform, is the trend of Chinese enterprises to lead the social trends, mobile collaborative office of Innovators. "Sharing platform" is especially suitable for the marketing team to move work, through the PC and mobile phone, SNS and cloud services, information interaction multi-channel, rich media, have boundaries, convenient archive retrieval, realize time management and responsibility management, effectively improve work efficiency, improve sales performance.

"Responsible editor: Ma Yi TEL: (010) 68476606"