Some netizens ask questions on Quora website, why "Chinese enterprises always imitate others ' products, even those ' innovative enterprises ' will imitate?" This question is subject to the fierce opposition of netizens.
This is a misconception. In fact, "innovation is contingency, but imitators generally win in the market competition". I will cite a few examples of Chinese enterprise innovation to see how Chinese innovation ultimately goes "bankrupt" to the path of imitation:
1. We have become accustomed to the business model of the Apple App Store, which was a similar attempt in China as early as 2003. 2003, China Mobile launched a mobile dream network, the use of Nokia S40 mobile phone users can use the browser to subscribe to their favorite content, you can download the application, each download or subscription fee of 1-2 Yuan, the monthly automatic renewal. This mode of operation has brought huge profits to many Chinese enterprises, such as 163, Tencent, such as enterprises in this time period to make enough capital. But the last mobile dream net out of the market, why? There are two reasons: 1, malicious deduction phenomenon is too serious; 2, S60 system and other operating systems, so that downloading pirated software easily.
2.2005 years, MOP developed the first web MMORPG game "Cat Travels", this is the world's first non-flash, Web RPG game, only use JavaScript, and can run smoothly on IE6 browser. This game is not only a breakthrough in technology, more in line with the needs of many white-collar people. Chinese white-collar workers in the work of the total ban on playing games, not to mention the company's computer installed games, so a no need to install the game can play is very popular. One of the "Boss key" in the subsequent various types of products appear. But such an innovative game has not been popular in China.
3. "Notorious" Tencent in 2004 launched the "QQ Mini House (original QQ Home)", users can dress up their own virtual space and invite friends to interact, and today many social networking sites are basically the same game. There were many users who liked the game very much at that time, but there was not much fun in the late days.
The above 3 examples are the "semi-successful innovation" of Chinese enterprises, which have made great achievements abroad, but these achievements have nothing to do with China and are now considered "plagiarism" once again entering China. It cannot be said that China has no innovation, but does not know how to use it.
It is also to be mentioned that the Chinese Government's policies have severely restricted the innovation of Chinese enterprises. In China to carry out the Internet business of science and technology, first of all to meet two conditions: 1, registered capital. To set up an audio and video site, you need 1.5 million yuan of registered capital. Most of the technical background of entrepreneurs can not afford so much money, if not approved on the line, is illegal. 2. Review System. At the beginning of the creation of this problem is not obvious, to the later number of users, enterprises in the review of the company.
Before the 2008 VC in the investment start-up enterprise, too cautious, not easy to let go the money. They prefer to imitate the foreign innovation model of enterprises, forced to, China's entrepreneurial enterprises can only go this way. This "innovation tragedy" is not only the enterprise's problem, but also has the close relation with the society, the government, the investor side.