When, how do you enlarge the department store?

Chat with a friend today and talk about when it is growing well. I mentioned a problem, when the book is still dominated by the disk, this is all http://www.aliyun.com/zixun/aggregation/34419.html "> Piracy downloads, the physical disc market will only become more and more withered, Digital Network pay download do not know donkey, and the National book retail 20 billion of the plate, is not enough to support when the long-term growth of high-speed, limited development space, and the customer unit price is low, a coupon free shipping on the deficit, make a very economic, user resources is also waste. In that view, expanding the product line is a necessary choice. Can run out of the quantity of product line is not much, nothing more than 3C and department stores, and 3C competition fierce profits thin, rapid changes in the market, capital flow Zhanya, high demand for logistics, after-sale problems, relatively good to do and there is profit and can be a quantity of the department store. Such a simple question I can think of, when natural early thought of, so when last year after the revision announced vigorously expands the department store. The problem is that when you focus on books and audio for so many years, there is little experience and foundation for a department store that doesn't have the same quality of goods. Not the goods on the shelves to the site can be sold, after all, is a completely different commodity, need to the original human resources, procurement; The department store is too big too miscellaneous, if when also according to do the book the way to do department store, that certainly will not succeed, before when digital is precedent. In addition, when there is a historical problem of its own, from the external conditions, the user has a long time when the cognition is the book audio and video, to when when other goods cannot buy the account to be hard to say (for example I always think when the book is doing very strong, the book information and the user comment Consultation are more than excellent and good, the new book listing arrival also faster than the remarkable So I was a lot more than a great number of times to buy books, but at the same time I did not buy any of the books other than the book, in the outstanding to buy a few department stores, see here: u/veryls/archives/2009/49124.shtml; , dare not to reduce, from the new page can be seen, afraid of books are affected, can only make minor adjustments. The more this, in fact, will deepen the user's previous memory of the external impression.

We can take as a new version of the home page and excellent home to do a comparison:

When the first two screens, except banner outside of the book, 5 big Banner 2 is a book, the left also stands a "world's largest Chinese online bookstore."

and excellent first two screen of merchandise book audio and video not more than half, 8 large banner only 1 are books, logo next to the "Daily low-cost authentic Guarantee" applicable to all kinds of goods.

Then look at the search bar, when there is nothing but the book, even the keyword is also the title.

And the excellent search bar is very balanced, but also deliberately referred to the digital;

Finally look at when the bottom of the page, looking at the very "watercress", how to see this station is a dead sell books.

When Amazon began to expand its product line after the acquisition of excellence, I remember being dismissive of it and thinking that excellence was not focused enough. And now look, excellence after several years of accumulation, has been in the book outside the product line has achieved good results, when the realization of the encirclement. When the current feeling of pressure and bottlenecks, began to expand the department store is also calculated to mend, but is not too late not to say, after all, when the real has lost time.