When I saw this article earlier, I had a deep memory.

When I saw this article earlier, I had a deep memory.

At one point in a product discussion, colleagues presented a method that was ingenious enough to entice users to click and increase the number of clicks and downloads. I blurted out, "don't mislead the user." To the product person, goodness is more important than cleverness. ”

Although we in the product, will intentionally and unintentionally use the weakness of human nature, to hit the key of the user's needs, but, can not put this clever excessive, but need to stand in a frank angle and user dialogue, rather than to the user set. Just like choosing a friend, you may think that goodness is more important. Similarly, users choose our products.

We want our products to be friends of our users, not just the tools we use for each other.

Goodness is more important than cleverness.

Princeton alumni, Amazon CEO Bezos, gave a speech at a bachelor's graduation ceremony in 2010. He recounts his childhood, telling how he learned, in his childhood, that "goodness is harder than cleverness", and that he shared the complexities of his decision to give up his lucrative job and create Amazon 16 years ago. "Follow the passion of the heart" is Bezos to the elite talent advice. He thinks, is one of choice finally shape our life. The following is an excerpt from the speech:

Goodness is harder than cleverness.

When I was a child, my summer was always spent on Texas State grandparents ' farm. I helped fix windmills, vaccinate cows, and do other chores. Every afternoon, we will watch soap operas, especially our years. My grandparents joined a RV club, a group of people driving Airstream trailer, who traveled the United States and Canada. I will join them every few summers. We hung the RV behind Grandpa's car and joined the mighty team of more than 300 Airstream explorers.

I love my grandparents, I adore them, and I really look forward to these journeys. It was a trip I was about 10 years old, and I sat on the back bench as usual, with my grandfather driving and my grandmother sitting next to him, smoking. I hate the smell of smoke.

At that age, I would find any excuse to make estimates or small sums. I can calculate the fuel consumption and the grocery expenses and other trivial things. I have heard of an advertisement about smoking. I can't remember the details, but the idea was that every cigarette smoked would reduce the life span of a few minutes, about two minutes. Anyway, I decided to do an arithmetic for my grandmother.

I estimated that grandma smoked a few cigarettes a day, smoked a few bites of each cigarette and so on, and then came to a reasonable figure with contentment. Then I stabbed my grandmother in the front, patted her on the shoulder, and proudly declared: "If you take a sip of smoke in two minutes, you'll live 9 years less!"

I remember clearly what happened next and that was unexpected. I was looking forward to the applause from the cleverness and arithmetic skills, but that didn't happen. Instead, my grandmother wept. My grandfather had been driving silently, he parked the car on the roadside, got off the bus, opened my door and waited for me to get off with him.

Am I in trouble? My grandfather is a wise and quiet man. He never said harshly to me, would it be the first time? Or is he going to let me go back to the car and apologize to my grandmother? I have never been in this situation before and I have no idea what will happen. We stopped by the RV. My grandfather stared at me, silent for a moment, and then softly and calmly said, "Jeff, one day you will understand that goodness is harder than cleverness." ”

Choice is more important than talent.

Talent and choice are different. Cleverness is a gift, and goodness is a choice. Talent comes easily-after all, they are born. The choice is rather difficult. If you are careless, you may be tempted by your gift, which may damage the choices you make.

How do you use these gifts? Will you be proud of your gifts or will you be proud of your choices?

16 years ago, I had the idea of starting Amazon. At that time, I faced the reality that Internet usage is growing at a rate of 2,300% a year. I have never seen or heard anything that grows so fast. The idea of creating an online bookstore covering millions of kinds of books excites me because it doesn't exist in the physical world. I was just 30 years old and I was married only a year ago.

I told my wife Mackenzie I wanted to quit my job and do this crazy thing, and it's likely to fail because most startups do, and I'm not sure what will happen after that. Mackenzie told me that I should give it a go. I always wanted to be an inventor, and she wanted me to follow my passion.

I was working for a financial company in New York, a group of very intelligent people, my boss was also very intelligent, I envy him. I told my boss that I wanted to start a company that sold Books Online. He took me for a long stroll in Central Park, listened to me carefully, and finally said, "That sounds like a good idea, but it would be better for those who don't have a good job now." ”

This logic makes sense to me, and he convinces me to think 48 more hours before I finally make a decision. It was a tough decision, but in the end, I decided to spell it out. I don't think I'm going to regret the failure after I try, but I'm not going to be able to do it all the time. After careful deliberation, I chose the unsafe path to follow my inner passion. I am proud of that decision.

How do you use your talents? What choices do you make?

Are you guided by inertia, or are you following your inner passions?

Do you get stuck in a rut or are you creative?

Will you choose a life of ease or a life of devotion and adventure?

Will you succumb to criticism or will you stick to your convictions?

Are you going to cover up your mistakes, or do you honestly apologize?

Will you hide your heart for fear of rejection, or will you move forward in the face of love?

Do you want to be placid, or do you want to fight the storm?

Will you choose to give up under the grim reality, or will you go forward without hesitation?

Do you want to be a cynic or a down-to-earth builder?

Will you show your cleverness at all costs, or choose goodness?

I want to make a prediction: When you are 80 years old, a time to remember the past, only you quietly to the heart of your life story, the most fulfilling, most meaningful part of the narrative, will be made by a series of decisions you fill. Finally, it is the choice to shape our lives and create a great life story for yourself.

The survival of the only good selector

PS: Small series here to do a small survey, send friends think "one week a book review" as a special section of the business road how? If you agree, then at the end of the week we can share a book pick or book review, to book friends, also welcome send friends enthusiastically recommend and share! O (∩_∩) o~