When the double 12 charge to promote who is the ultimate beneficiary?

Some time ago, the electric business industry's double 11 promotion, the domestic big well-known electric business website gathers double 11, carries on the big promotion activity. In the consumer shouting "let the double Shilai more violent!" At the same time, the major electric website is a reputation, affordable double harvest. According to Dangdang introduced, in the Double 11 day, only when the clothing investment platform to sell more than 20 million of goods. And recently, Dangdang to meet the network to buy another Carnival "double 12, to the supplier received 5000 yuan for the consumer rebate, but in the electricity business caused a lot of waves."

have Dangdang individual business, Dangdang did not inform, on the platform to the merchant received 5000 yuan promotional expenses, and this cost last year only 500 yuan. After the Dangdang and the merchant proved not to enforce the shop celebration fee, the industry focused on the cost itself, the cost, whether it is reasonable? who is the ultimate beneficiary?

Is it reasonable to charge a double 12 promotional fee?

As we all know, under the line, merchants want to enter the shopping malls of the counters, including the admission fee included in the fees, at the same time, shopping malls of various promotional activities, also need business support. Because let the market alone bear operating costs and promotional costs, so that businesses are not expensive platter will be a reward, it is obviously unfair. and businesses for their own development, shopping malls are also very supportive of the activities.

And this reason is completely on the line, http://www.aliyun.com/zixun/aggregation/4489.html "> Third party business in Dangdang set up shop, for merchandise sales, Dangdang provide the corresponding services, which represents, Dangdang is fully entitled to receive the corresponding service charge to the third party merchant. From the perspective of platform merchants, they will definitely want to maximize their personal interests, if you can enjoy the various promotional activities of Dangdang without charge.

Is it only when a fee is charged?

This phenomenon is a very common phenomenon in the electric business industry. Some other big electric dealers have adopted a similar charging model, but the names are different. Therefore, platform businesses should not be surprised by such fees. Because this is a business and platform to the electric market to make a common big process, each member has the right to enjoy its economic benefits, but each member must also bear part of the cost.

When the charge is big, who is the ultimate beneficiary?

According to Dangdang News, Dangdang only spent on the shop on the cost of up to 80 million, such as in accordance with the number of platform merchants to apportion, 5000 yuan is obviously not much. After all, this 80 million of the cost, a large part of the platform feedback to Dangdang consumer benefits, otherwise, online will not be popular "let double Shilai more violent" slogan. Therefore, the user is certainly one of the biggest beneficiaries.

At the same time, from the Dangdang published data, Dangdang double 11 clothing sales 22 million yuan, during the period of sales of clothing is 8 times times more than normal, including the Mann, the eyes in Dangdang shop during the sales are broken million, platform merchants are certainly a large number of beneficiaries. and Dangdang investment costs a large number of human and material costs, the purpose is nothing more than to promote the development of domestic electric business industry, cultivate the consumer's awareness of online shopping, a consumer's awareness of the purchase of the network, as the domestic well-known electric business site, when it became a beneficiary.