When the intention to keep the nest to open up new category market, was dangerous attack

    started in the book market when the recent high-profile development of an open clothing platform, the intention to secure the nest, to open up a new major category market. &NBSP
    9 month 10th, Dangdang combined with a number of clothing brands to hold new fashion show, and decided to introduce all clothing category Third-party sellers, to stop the self and its own brand. When the "book dealer" has been branded too deep, the sale of clothing will always make people a bit uncomfortable. In accordance with the performance of guoqing Annual meeting, he is now should worry about Jingdong Mall also vigorously sell clothing?      Because the book consumption frequency is higher, has certain drainage function, and can further excavate the user value, Jingdong Mall in when when just listed announced enters the book market. With the Jingdong Mall This "bear children", when the when book's gross margin is getting lower, so through maternal and child, department stores and other high margin products on the line of low profit books hedging. Dangdang's customer unit price in 100 yuan or so, considering China's logistics costs so high, not only the electrical business is personalized logistics and reverse logistics, not many selling high margin products when the loss of death. When the problem is, there has always been an Amazon complex, and even the forward route is similar to Amazon. First books, then department stores and open platforms, then e-readers. But Amazon's cloud computing, its massive logistical infrastructure investment and its strong support for capital markets are less likely to be in these areas. So when it feels like a little bit of a cop-out, even though it's been trying.      When trying to make clothing own brand, but when there is no gene for Watson. Watson through mergers and acquisitions and independent research and development, independent brand product sales accounted for 15% of the proportion. Watson is Li Ka-shing's business, when the "Fight Dad" also than. Watson's feature is that the product mix is very attractive, while the sale of daily necessities, beauty and health products, special products (fashion accessories, sweets, cards and gifts), is simply a "her economy" model. At the same time, Watson's professional services are deeply rooted, each promotion has a large number of cosmetics business support.      When there is a lot of press support in addition to promotion and Watson is a bit like, the product mix is far from the gap, it is difficult to form a mature business. Therefore, at the 2013 annual conference, Guoqing conveyed the message is to fear competition, especially from the east Liu "violence aesthetics."      Before there is a tiger, after the wolf. Only goods will rely on foreign trade genes and strong operational ability to rise rapidly, in a sense copied when the posterior. Only the founder of the original is the foreign trade started, the characteristics of foreign trade enterprises are fine management and refinement of services to do more in place, or must lose money. Only products will even from when the master of the operation, coupled with the accurate positioning of online product discounts, when the feeling behind the plugA knife. When the tail product will and focus on the clothing category, in fact, is very strong defensive impulse. Only products will be the weakness of many categories, relying on advertising-driven driving flow. If only goods will break through the bottleneck of traffic, operating capacity has also been the go-ahead when, when can see what the future?      When the diversification, every step is alarming. And when it is worth discussing, the key is to hit a proposition, vertical electric dealers take a diversified road can not. Every guest's pluralism paid a great price, now occasion "The good voice of China" again focus on a few categories such as clothing and shoes, trying to revive the blood. And when the diversification has spread out a big stall, the more stretched cash flow, is at a crossroads, in the end is to concentrate on clothing? Or do you concentrate on food? (The development of the mother and child market as food laid some foundation). In order to be as limited as capital and flow, this is a question that must be answered. At the same time, when the monopoly in the online book market is not firm, it does not bring more value to publishers. When the future must be in the book market and another large category of dual-line combat, the book market is not impregnable.      for readers, it's easier to make accurate judgments and find out more easily when you buy a professional book online. And most of the readers buy some best-selling books online, mainly to see the recommendations of Big V or famous, and then go to the site when the purchase book. At present, the reader's reading time is getting less and more, a lot of books just reserve. The core of digital reading is efficiency, which embodies the recommendation of good books on social basis. At the same time, digital reading is convenient for readers to search and reference, and do not need to store a large amount of room space. Social reading is also easy to form a reading discussion atmosphere, forming a deep reading.      When the relationship between the suspension and watercress, only concerned about short-term KPIs, driving the watercress to do their own online reading and publishing, but did not form an organic division of labor system. In addition, E-readers have made Han King miserable, but the era of integration of hardware, software and content in the field of reading is coming. If millet also do electronic reader and fire, when the feeling why? When the time window in a little bit close, the book this old line when lost there will be no retreat.