When the internet giant set up a strong platform, the local platform, the electricity dealer still have the opportunity?

Now talk about the electric business platform, it seems to always take off Alibaba Taobao, micro-letter of the micro-shop, when the internet's "giants" have built a strong platform, local platform, the electricity dealer still have the opportunity? And maybe! In Xiamen, there is a community supermarket for the supply of "colorful market" platform, only more than a year, has covered the city 7,000 supermarkets, attracted more than 70 wholesalers settled into a rapid growth of e-commerce wholesale platform, this reporter interviewed the Yunbao Business Union founder, general manager Zhangjianzhong.

Wen/newspaper reporter Wang Fei Ying

Put the money to sell rice

Posted hundreds of thousands of in eight months.

"Remember that it was June 2013 on the line, but also through some twists and turns." Zhangjianzhong smiled and said, "We want to be the platform side, this need to attract sellers also need to attract buyers, so in the beginning should be the main focus on which side?" We first attack is the buyer, to the Community supermarket boss cashier and daily invoicing management system, soon cloth more than 800 stores, but then found that this is not good, because people come up to find less goods, the price is not good, will not purchase a single. "Zhangjianzhong recalls, at that time wholesalers to such a platform is suspicious, and Yunbao can only buy their own first, although backstage data can see what kind of goods sell, but at the beginning no sales, good goods not necessarily into get, get the price is not ideal. "Can only buy low sell, such as rice 2.15 yuan per catty purchase, 2.13 yuan to sell, so to the community supermarket is attractive." Of course, the more we sell, the more we lose, the 8-month time posted a big hundreds of thousands of yuan. "Zhangjianzhong said.

Is it worth the money? "It's worth it," Zhangjianzhong said with great certainty. This is necessary for user training. "According to the introduction, by March 2014, on the colorful market, the single supermarket has reached 2000, and wholesalers See the growing single volume also began to settle in." By the end of 2014, it had attracted more than 70 wholesalers and covered 7,000 supermarkets. But in Zhangjianzhong's view, this is just the beginning.

Find the right direction

"Stock optimization" has great potential

"We expect that by 2016, wholesale transactions based on a variety of market platforms will account for a 30% share of Xiamen FMCG wholesale." "Zhangjianzhong said. At present, the volume of colorful this platform is still only accounted for the entire Xiamen fast sales of about 5% of the share, but Zhangjianzhong that the wholesale to the electric platform is the inevitable trend, to 2016 is likely the city more than 50% of the wholesale trade is based on the platform of the electric business. Zhangjianzhong revealed that as early as in 2007 he served the tobacco industry in the electronic reform, has seen this trend, but in contrast to the tobacco monopoly of the "closed-loop" system, the rapid sales of zero is a fully competitive market, to solve more problems.

"The traditional zero way there are three kinds of, one is the owner of the community supermarket to ride an electric car to the wholesale market, the second is to call wholesalers order, the third is a wholesaler of the salesman regularly go to the shop to sell." Comparatively speaking, the mode of electronic commerce is cheaper and more efficient. "Zhangjianzhong said. He believes that the use of E-commerce platform, not only wholesale goods more accurate, error-prone, and supermarket retailers can quickly understand new products and promotional policies, wholesalers can save a certain amount of store space costs, the same number of salesman can also serve more supermarkets. Zhangjianzhong that: "The biggest potential of e-commerce is not incremental, not create a market, but the original stock transaction optimization, so that the market run more efficient." This is a market with great potential. ”

Cost balance

Mobile Interconnection has great opportunities

On the basis of the traditional business electronics, Zhangjianzhong that the localization and mobile internet will also bring more opportunities for the development of local electricity dealers.

Although internet-based E-commerce has broken the geographical limit, the proximity of localization can not be neglected. Zhangjianzhong Analysis: "Electronic commerce must grasp the balance between logistics cost and gross profit." Buy a mobile phone or even a piece of clothing, can be nationwide online shopping, but to buy mineral water such things, we will buy nearby, why? Because this kind of quick sell goods is low margin low value, the single piece of freight is too high. "Jingdong and even the cat supermarket also need to use the local set up warehouses to solve the rapid distribution of goods logistics and distribution costs."

At the same time, the revolutionary changes in mobile internet have brought more opportunities, not the monopoly of several internet giants. Zhangjianzhong said: "In the Internet age, a forum can be all-inclusive, such as Hangzhou's 19 floor, Beijing Huilongguan and Xiamen's small fish, people's life in all stages of the need will be reflected in each plate, but to the mobile internet era, will be cut into a different scene, each scene has commercial potential to dig, Can form a nationwide network, which means that Xiamen has new opportunities. ”

People's Business card

Xiamen University, the National University of Singapore MBA, has been successfully founded in Shanghai, Shanghai Kai Rui Enterprise Management Consulting Co., Ltd., has served as China Tobacco Sales Corporation Retail Terminal construction Project General Advisor. Good at Enterprise strategic planning, project marketing planning, retail channel management, service operations, Internet product optimization and localization strategy of multinational companies, with comprehensive in-depth knowledge and unique insights, familiar with China's business circulation and retail industry.