When the price war of the Business-to-consumer website forms a vicious circle

One to the end, the major businesses will seize the last opportunity, at the moment the major department stores, home appliances stores are playing a price war, so that discounts crazy to the end. This year, the price war spread to the platform of the consumer website, and the play meat is full, one of the domestic large-scale consumer website of the Jingdong Charybdis, the first is from the traditional home appliances sales channels, gome, the home appliances launched by the "encirclement and suppression." When the war has just entered the white-hot stage, the domestic online bookstore giants when the "sudden", tacit adherence to the "pursuit" of the Beijing-east of the pattern. For a time, the consumer website began to stage "home appliances Promotion", "book Big discount" two drama. Home appliance discounts Storm spreads to the consumer platform last week, Jingdong CEO Liu (Micro-bo) in micro-blog First speaker, pointed at the traditional home appliance sales channels Gome Suning, "The ban is essentially a profiteering monopoly, trying to stifle competition, to maintain their own profits." Why a 5000-yuan LCD TV, Beijing East Plus 200 yuan sales can make money, and you have to add 1000 yuan to profit? Soon, a new sales channel and traditional sales channels of the war broke out. In response, Suning Appliance responded that it respected the benign, healthy, sustainable profitability of the development model, adhere to the "value war" rather than a simple "price war", pay attention to consumers with high cost-efficient authentic licensed and good after-sales service protection. Gome has no response. In fact, the fuse between traditional channels and E-commerce platform has already been buried, because most of the digital home appliances consumer platform is to start at a low price, and more than a lot cheaper than the mall. According to Iris Statistics, in 2009, domestic buyers of the network market transaction size has reached 2.12 billion, the next three years will maintain high-speed growth. However, the dispute over the new and old channels, the choice of the network platform to fight a "price war." A few days ago, Gome's Bowser network and Suning's easy to buy network, invariably launched the weekend promotional activities. Facing the competitor's "Give Strength" discount, Jing Dong naturally also does not show weakness, launches "The Christmas Carnival" activity. Outside view, easy to buy network and Bowser net this promotion, it is aimed at jingdong. However, two websites say this is only the year-end promotion, and the ban on the Beijing-east is also denied. When, Jing Dong Micro bo Mouth War outstanding Dark Force Digital home appliances field, Beijing East is busy with suning gome "barge Fire", on the other side, it just entered the network book market, but also with the traditional giants when the book Price to fight. Last week, Jingdong announced that the bookstore will hit a 80 percent discount on the discounted price, but only for its members. Dangdang is "offering" celebrating the listing activities--full 69 yuan to 10 yuan (gift certificate), full 119 yuan to 30 yuan (gift certificate), full 199 yuan to 50 yuan (gift certificate), full 999 yuan to 300 yuan (gift certificate). When the war with Jingdong is not only in price, micro-bo on the gunpowder is also very strong, Liu blame Dangdang to all publishers to send mail, request to ban Jingdong, not supply. Even the insider of the book industry, "the monopoly of the book industry is visible everywhere, when aAlone big, far more than any competitor. ...... After a year of hard negotiations, still some publishers do not dare to supply to Beijing east. However, Dangdang says it has nothing to do with so-called blocked letters. Dangdang, Jingdong Mall price war second day, another network book business giant Amazon is also "unable to sit still". The same day announced that "hundreds of thousands of best-selling books in the network on the basis of the lowest price down another 20%", and stressed that the special offer "face new and old customers, not set the threshold." The reporter compared the discount of three bookstores, a price of 38 yuan of the "lost symbol", in the east of Beijing is 26.6 Yuan, played 70 percent, and the iron Card and the above member price is 25.3 yuan, only a cheap 1.3 yuan, which is said before the discount on the cheap 20% seems a little different, however, This book participates in the activity of 100 yuan to 20 yuan Jingdong voucher. On Dangdang, the price of this book is 26.6 Yuan, also hit 70 percent, no member price. On the outstanding Amazon, it shows the status of no goods. Another book "Our Days Why so difficult", priced 32 yuan, the outstanding Amazon is playing 47 percent sold 16.8 yuan, the Beijing-East discount Price is 19 Yuan, the member price is 18 Yuan, as for Dangdang, the discount price is 22.1 yuan. It seems that even though every family claims how low their prices are, consumers still have to around when they buy. Reporter notes: is really a discount, or gimmick? Several E-commerce platform of home appliances price war, book price war hit very fast. Cheap 20%, buy 200 to send 20 yuan, Members fold on the fold ... These are all familiar marketing techniques, but the location is not a traditional physical store, but itself is already cheap for the selling point of the business Network store. For the vast number of consumers, of course, are very happy to see discounts on discount prices, but the premise is folded really, the service did not shrink. The reporter found that these price war on the Web site, and some just yell, and in fact discount is not in place, the use of coupons to limit the demand, sent equal to the white send, and some of the preferential goods are a price of no goods, want to buy also can not buy. So the low price war is starting to get a little stale, much like a show on a big online store. There are insiders sigh, price war reflects not the strength of the manufacturers, but the description of no strokes can be made. In fact, when the price war on the website of the company forms a vicious circle, the result is that the website does not profit, can not be listed, can not get VCs, the final batch of E-commerce enterprises will be poured out.