When the wireless on-line three shopping guide channel, the layout wireless end

"Billion Power network news" has always been a well-organized, the Dangdang wireless business has recently had a ripple. One breath on the line of three shopping guide channels (Chic Now/go, when the accent, iwant) will be a new positioning, a new mode of operation. Fashion, young, accent, in the advertised "more flavor" behind, when the wireless did how to transform? What kind of ambition?

According to Dangdang Wireless shopping division deputy General Manager Zhouhonggang introduced, Dangdang in April this year formally set up a wireless division, by Guoqing personally, from the United States, Beautiful said, Yintai and other electric dealers dug a lot of fashion talent, the current team size has reached more than 200 people, including marketing, fashion editors, Column operation and basic operations and other teams.

When the two new channels on the app homepage

When the app two entrance new column iwant

It is noteworthy that, in addition to the above team, when the wireless division also has an independent investment team and advertising sales team. When the fashion editor in accordance with the topic to find the appropriate products, can no longer be limited to the Dangdang platform. Fashion editors can provide the Merchants ' team with a list of the businesses they need to recruit.

Accent, features, and fashion are some of the criteria for recruiting businesses as a wireless investment team. "Do not go with clothing, department stores for Ka customers, we will not fight when women's TOP100, sometimes still have the flavor of Taobao C store is our target merchant." "Zhouhonggang said. In addition, designers, shop buyers are also when wireless recruitment target.

In addition, Zhouhonggang also said, Dangdang Wireless Business Department recruit business, whether in the conditions of entry, store rent and margin, are given a different preferential conditions than the PC.

On the wireless side, when it will also be taken completely out of the PC side of the selection method. According to Dangdang Wireless Terminal chic now channel leader, in the wireless end of the three new channels, fashion editors have absolute autonomy, can be judged according to their own selection of goods, recommended to users, do not accept the initiative of the business registration.

"Our fashion editorial department is the only more privileged division that can be measured from a fashion standpoint to ensure that it is tuned." said the person in charge.

According to billion power network to understand, Dangdang recently on the mobile client officially online three fashion channels, respectively, for Chic Now/go, when the tone, iwant, which, Chic now and go is based on the user's gender and show the female and male fashion channel; When the emphasis is on a new peculiar channel, emphasis on the tone; iwant is a situation topic shopping channel, according to the user's interest group to guide.