Where China's electric dealers need to think again

First of all, we define a complete industry chain as the "industry market", such as the retail industry market. There is a market, there is a chain, Taobao, Beijing-east and other integrated electric platform is the case, so they are in the retail industry market chain in the middle part. So, the front part of the chain is the platform for what to buy and what to buy, and I call it "the former market". such as Mushroom street, Beautiful said, a Amoy and so on.

Again, such as the tourism industry market, such as the MA Honeycomb platform to solve is you do not know where to play or you do not know where the fun of the problem, what he did was work in the pre-tourism market, where you could log on to a platform like "where to go" when you shared a Chiangmai strategy through Zhang to create a motivation. Because they solve that you don't know which way to travel is best or cheapest, then you can go straight to "Ctrip" to choose the hotel you want to stay.

Did you find out? There is a very interesting rule that most "industry market" electric dealers are uprisings from the middle part, although they bloom before and after. Especially in the last 2 years, the Up-and-coming "new faces" have either been made in the same way, or are in the "front", only in the form of portable mobile handsets from the PC side of the complex web site.

I think so: any one industry market has its symmetrical chain, take the retail industry market, if this chain must exist 10 links, then each link is indispensable, more than one, less who also play not turn. However, today's situation is not like this, we are all together in a piece of the brain in a certain link to pull out.

Really want to talk about innovation, should not dwell on the so-called mode, reflect the form, and more to consider whether you should appear in this link. If it is, frankly speaking, your site is also ugly people use! But if not, you spend more beauty fee is in vain. Light capital people now like to do the "electricity market before" things, less money, quick results, low risk. As some time ago, someone did a "sweep" of the mobile phone software is a typical example; seemingly this kind of thing is really necessary to be placed on this chain, but if this chain "rust" it? Ma Yun before the "big Taobao" ecological strategy is actually so should be born, he is not always called: you do not do Taobao work , it won't work. (The subtext actually lets you find another place to stay) no matter what his purpose, one is right and good, that is not want to let this chain rust. The idea is good, but if nobody talks to you.

A few days ago, Ma Yun in the interview with Wu Xiaoli said a passage, the effect is now entrepreneurs how to deal with the challenges of Ali, Tencent. Ma Yun said: "If I am an entrepreneur, I first think of how to make good use of Ali and Tencent platform." Is this not the old horse's understanding?

I share a case. The author has been in a listed internet company to do a product brand owner, this product comes out, we think of the competitor is 360, because this product 360 is the most Chinese users, but also the most mature. My question at that time is: such a product market so many, Tencent also have, Jinshan also have, why users to accept our products? This product even if the function is perfect the user also accepted, what is your ultimate goal? What is your profit model? The first 2 questions do not list, the last question when it comes to the profit model, The boss means: Through such a client to occupy the consumer's computer desktop, so that the client becomes the user's operating system, and then all kinds of profit came out. Good idea,360, Tencent layout so many years have not been successful things, what do you rely on?

This product looks good, the product is really just a bait, the bait the most essential interest is: For users who do not understand the computer computer, similar to the computer butler. Of course, this product even the basic problem did not solve the premature death.

I want to say is: the product itself may have great prospects, but if it is to pursue the model to develop products rather than for the user's core needs to develop, it will be defeated. Then use the industrial chain analysis, computer production design and manufacture (former market)-Computer sales (in the market)-computer users daily maintenance and management (after the market). User computer day-to-day maintenance and management of this demand point, in this chain in the post market, the market appears after the competitor has 360, Tencent, Jinshan, Google, Baidu and other industry giants. Does this market still need your presence? If so, do you want to start with a product that has a big competitor?

Re-imagine: the business market as the core of E-commerce

Agricultural market: If you are going to be involved in E-commerce today, where would you start? Have you ever wondered how many links there are in the chain of the market? Which part should you be in? Zhang with the government of a certain agricultural products and free access to an open space as a storage inventory use, the Government to provide for its strong protection in the supply, Zhang only responsible for sales, (channel) Other things do not have to, this is one of the most decline. Doe the agricultural electric business to drive the local agricultural industry chain slogan from the government and take money and take the land, a high-profile to engage in a "farm products" website platform, said it can also reshape the new image of our farmers.

This is a kind of, is also the most "ghost" one. Harry will not sell, and will not cheat, he only used three people to do a mobile phone client software, the software has only one function: to tell you what the country in the end there are special products or where the best products to eat, people now like to eat what and so on. This is a kind of, is also the most "intellectual" one. Anyway, the market before the link only to solve the user: exactly what to buy the problem, and then push forward is "what exactly." This link, no matter what mode you use or what form I do not care, I just want to say that this link must exist.

The link in the market can solve the user: what good to buy, what best to sell, what is the cheapest and so on.

Has anyone ever thought of E-commerce in the agricultural market? After the market to solve the user which problem?

Tourism market: There are too many people in the former market, there is no place for you. In the market, almost no. What about the post market?

Life Service Market: This is a good market, or a big market. Chain, many links, seemingly a lot of opportunities, but the crisis is heavy. Entertainment, catering, services can be subdivided into infinity; you're all-inclusive, that's too heavy. Small and fine you are unwilling to do, where to play, where to eat, where to serve, where to play cheap, where to eat cheap, where the cheap service; it seems that the common people are beliefs for small profits. Why no one is in the people's right to think: Do you really think the people consumption only price? Do you really think that as long as you offer the cheapest is the best?

The industry electric quotient cluster is the real electric quotient, can maintain electric quotient's ecological balance

Now most platforms are doing thick, behavior thick, Jingdong and Taobao are similar. Industry by the electric dealers to go after the platform from to go after. Platform is to tell everyone what I have, you come to buy. When such a platform more of the consumer's choice is difficult to do, so mushroom Street platform to do is consumer shopping before the decision to do. This is also a model of C2B. What to sell, this is the most basic of the electricity quotient, these have encountered bottlenecks. Ma Yun in the forward, this is why he developed a Amoy, investment Mo, Tintin, layout mobile interconnection reasons. Ali is doing ecological agriculture, based on farms, covering the agricultural industry chain. These are typical industry electric dealers. such as apparel industry: product development and design, production, photography, shopping guide, sales and so this is a complete industry centralized electricity business. This has the clothing designer, the manufacturer, the seller, the electric business service provider, performs the service for the electrical business. such as procuratorial, Division of labor is clear, this is also fairer, this is Ali and Ma Yun to do things. Now for the platform, should not only solve the problem of consumer shopping experience, but to solve the problems encountered by the industry, so as to form a benign competition, to maintain the ecological balance.

Tools are always tools, patterns are just a form, and the essence is whether you are in the right place. Next time I focus on the analysis of my car after the market E-commerce perspective.