Where do you spend your online advertising money?

In traditional advertising mode, "I know half of advertising costs are wasted, but I don't know which half is wasted". However, if the actual situation is, online advertising mode, 60% of the advertising costs are wasted, how do you feel? Who should be responsible for the wasted Internet advertising fees?

Who should pay for the waste of Internet advertising? I think there are several aspects to be discussed:

1: Click Fraud, a waste of at least 30% of the deal, in today, we pay the cost of online marketing, a large part of, or even 80% of the cost is spent on search engine ads. Search engine advertising up to now, there is still a big problem, that is, click on the fraud problem, this problem, puzzling SEM industry for a long time, but has not been effectively resolved. At present, the industry's judgment is mainly focused on the following aspects.

The first is the competitor, the goal is to consume the opponent's budget costs after the advertisement no longer show to get their own advertising rankings rise;

The second is from the Search Engine Advertising Alliance website, they implement ad click behavior for each click of the Ad Commission;

The third reason is likely to come from the bidding ranking agent service providers, because some search engine bidding ranking service providers to agents of the Commission from the user input fees, the user's PPC ads are clicked more, the service provider can get more revenue. In addition, in addition to the keyword ads malicious clicks, advertisers have to face the invalid clicks brought about by advertising costs.

The reason that the search engine service providers in the ads malicious clicks are most questioned, the main reason is that the search engine itself is also a malicious click of the beneficiaries, can be charged from each click of advertising costs, so the service provider to combat malicious clicks is a question of how much of itself is questionable. But there is no denying that, in the long run, search engine service providers are also the victims of malicious clicks, because if this problem is not curbed, not only endanger the reputation of service providers, and even destroy the entire search engine advertising industry. Google is using its own huge compensation to show that it maintains its attitude toward the development of the search engine advertising industry.

2: Your website user experience, at least also wasted 30% of internet advertising costs.

We are a lot of customers, in search engine pay is also preoccupied, in the keyword design portfolio, described a great effort, but still ineffective? What is the cause of such a consequence? We looked at these customers ' websites and we concluded that a very bad user experience made a potential client turn around.

What we might look at:

One: Extremely slow web site speed, and virus rampant Web pages, causing users to lose interest in your site. The internet has a famous 8-second principle. When a user accesses a Web page, they will be impatient for more than 8 seconds, and if the download takes too long, they will give up access. The development of the Internet to the 2009 stage, whether the domestic network business or foreign network operators are facing such problems, the domestic network operators are facing the interconnection problem of North-South Telecom Netcom, overseas network operators are facing the opening of China's web site extremely slow problem. The website opens slowly, already became the electronic commerce website urgently to face and solves the question.

Two: Very bad website user experience lets the user lose the purchase desire, the purchase process is extremely not fluent, the website security does not trust. This involves the degree of trust the site can bring to visitors. It is a kind of psychological effect when visitors visit the website, which is a kind of fuzzy evaluation of the authenticity and authority of the website based on the experience of surfing the internet and life experience. This evaluation can influence the browsing behavior of the viewer, which is very important to any website, especially news website and E-commerce website. Here do not repeat about how to improve the trust of the site, you can refer to the author of a previous article: How to improve the trust of foreign trade websites.

To sum up, a good e-commerce site how to do every penny not white, every investment can generate returns, each page can let users stop, every business can be successfully completed, this is every E-commerce site operators to spend a long time to think about the problem.

How to solve, I think should be from the following three aspects of the solution:

1: Improve the network advertising managers of the search engine awareness and the precise design of the network ads, so that most users can see your ads after the first time interested in clicking in. followed by the use of good Google Webmaster tools, as well as the combination of Google statistics and AdWords effective cooperation, in-depth attention to the conversion rate of each site ads, as far as possible to reduce malicious clicks.

2: Overall improve the speed of website opening, the user's sensitivity to the speed of the site is far more than our imagination. Hong Kong Marine technology has tested the habits of users visiting the site, the results found that users are generally more willing to access the open time of not more than 2 seconds of web sites, for more than 5 seconds to open the site, users in the mind to locate it is very slow, the opportunity to revisit it will be reduced by 30%. Enterprises to do a good job in E-commerce, we must solve the long-standing neglect of the Web site slow problem, especially for some enterprises doing international trade, the site is limited access to overseas users, how can e-commerce do it?

Marine science and technology gtone for foreign trade enterprises tailored web site to accelerate the special solution, through static and Dynamic Web page acceleration services and high-speed hosting services to enable the source station to respond to more business needs, while the SSL accelerator enables the source that security and improve the delivery speed. So that E-commerce site has a safe, high-speed business platform.

3: From the user's perspective, improve your site, so that your site becomes an excellent e-commerce site. User experience in this year by more and more people pay attention to the user experience determines whether the site can stick to the user, whether healthy, by everyone welcome. The marketing website will become the mainstream of the website construction industry.

Article excerpted from: Foreign Trade Network Marketing network.