Where is the breakthrough direction of SMEs in the dilemma?

The number of small and medium-sized enterprises in China is 33.5 million. Small and medium-sized enterprises from small to large, from weak to strong, has become an important force to promote national economy and social development, in the prosperity of urban and rural markets, increase revenue, optimize economic structure, enhance economic vitality, promote social stability and play an increasingly important role.

The breakthrough direction of medium and small-sized enterprises in predicament

The government gives important policy guidance and support. While China's small and medium-sized enterprises have yet to revitalize their growth, the European debt crisis has put the global economy at risk of two dip, on the other hand, affected by the renminbi exchange rate and inflationary pressure in the second half of 2010, some sectors, especially the small and medium-sized enterprises dependent on foreign trade are affected to different degrees, The development environment of SMEs in 2011 was generally better than 2010, but the double pressure of inflation and exchange rate remained. Under the background of the development of small and medium-sized enterprises, the Government puts forward two important policy guidance and supporting directions: one is the support of finance and taxation policy and the other is to encourage the application of informatization.

2012 "SME service Year" China will introduce a series of SME support policy measures, focusing on supporting innovative, labor-intensive, entrepreneurial SMEs, especially small micro-enterprise development, strengthen guidance, improve services, promote the development of small and medium-sized enterprises to optimize the environment.

The information application level and demand of small and medium-sized enterprises. By the end of 2011, there had been a sharp reduction in the proportion of SMEs without information applications (no PC purchase, network architecture and corporate Web pages) to 20.7% per cent. The popularization degree of SME informatization is increasing rapidly. According to CCW information statistics, China's SME IT investment in 2011 to maintain a steady and sustained growth of 15.2%, the scale reached 258.16 billion yuan. However, although the application of small and medium-sized information has been widely used, but the overall application level is limited, and the small and medium-sized enterprises involved in a wide range of information needs, which directly lead to limited information technology can not meet the personalized, diversified information application needs of small and medium-sized enterprises, professional and efficient use of strong information tools is

The Electric business profession website becomes the medium and small-sized enterprise informationization Typical application method. Since the impact of the financial crisis in 2008, as an "important emerging industry", e-commerce service plays an important role in helping small and medium-sized enterprises to expand new markets, reduce production and operation costs and improve production efficiency.

E-Commerce Industry web site is an important part of E-commerce service industry, but also the main force to deepen the application of e-commerce. At present, in many e-commerce models, many small and medium-sized enterprises are not directly facing the end consumer enterprise, but some intermediary products provider, therefore, only the industry site this e-commerce model to provide them with more efficient network sales channels. In addition, most SMEs through the industry Web site can also obtain richer and more effective product supply information, which will greatly improve their procurement efficiency.

Network Alliance has become the major electric dealer website promotion "Knife Platoon"

Industry website Alliance Value highlights. With the development of electronic commerce in full swing, electric business war began, the company's marketing costs soared, only the portal ads and search engines on the price of 30%, navigation site is more than 50% of the top of the growth, how to reduce the cost of promotion, more accurate, more detailed advertising strategy to carry out the end, Is the problem that every electric business enterprise must face directly. It is understood that the portal ads, such as the flow of hot resources to add up to only 20% of the total domestic Internet traffic, the remaining 80% of the traffic is scattered in other second-line, three-line and many personal websites.

Website Alliance as the representative and embryonic form of social marketing practice, is called the Big Electric Dealer website Promotion Knife Platoon. Information Access more abundant, grasp business opportunities more quickly, meet the business needs of Cross-industry, at the same time with inestimable advertising value, these advantages have become the industry web site development of invisible hands. April 2010, Ming million launched the establishment of the Chinese Business-to-business Alliance, as at the end of 2011, about 3,000 industry sites to join. Alliances of this nature, through strict qualification certification, effectively guarantee the mobility of resources and information between members of the alliance.

Business-to-business Search is a unified entry point for the alliance. The information explosion makes it necessary for users to increase their dependence on the professional degree of the content of the industry. In the face of such information overload, users will increasingly rely on the professionalism of the industry site content to more efficiently find the content and resources needed, and this happens to be the industry website Alliance search engine distinguishes the biggest difference from other well-known search engines and the value of higher information accuracy and arrival rate.

Multi-Industry website search is an important guarantee for obtaining more professional information. Search engine information collection is basically automatic. Search engines use an automated search robot called Web spiders to connect hyperlinks on every page. The robot program is linked to hyperlinks in the Web page, just like the "spread, wildfire ..." in everyday life, starting with a few pages and connecting to all links to other pages on the database. Theoretically, a robot can traverse most of the pages if it has the right hyperlinks. Thus, the search among many industry websites can make users get more professional information and make users rely on search engine more.

Industry web site to open a new path for SMEs?

More advantageous network marketing methods. Integration: E-commerce will be from the initial comprehensive opening to new integration. One is the merger of similar websites. At present, a large number of site positioning similar, business content similar, the result of fierce competition can only be a small number of enterprises to win the final, and the second is a complementary merger between different categories of websites. The leading E-commerce enterprises in China's resources, brand, customer size and many other aspects of the advantages are obvious, for them the best way to expand the acquisition strategy, and its model for complementary acquisitions; third, strategic alliances. Each site is limited in terms of resources, but customer demand is all-round. Therefore, it is imperative that different types of websites collaborate with each other in the form of strategic alliances.

Vertical deepening: With the electronic commerce of various supporting facilities are getting better, the transaction environment gradually normalized, the user for the industry based on the alliance of the Professional web site of the business search for business-to-business recognition will be more and more high, at the same time, users of professional search needs will be increasingly strong, more and more refined. So it represents the deep development of the network marketing way.

Realize industrial chain Synergy. In recent years, due to the progress of science and technology and economic development, customer-centric supply chain is facing more complex competitive environment: the user's demand for products and service quality is constantly improving, delivery time is shortening, the cost pressure is increasing and the market uncertainty is increasing. and industry sites and alliances make the supply chain upstream and downstream synergy more convenient.

With the help of Internet service platform, the industry website and Alliance realizes the whole process of electronic supply chain transaction and completely transforms the traditional upstream and downstream business Synergy mode. Improve enterprise information management, through the platform to help enterprises quickly realize information flow, capital flow and logistics of all-round management and monitoring. Enterprises through the use of industry websites and alliances, can help enterprises to share from the internal management to external business synergy of one-stop, all-round services, thereby liberating the enterprise resources, significantly improve the productivity and operational efficiency of enterprises.

To create an honest business environment. Industry websites and alliances should guarantee the authenticity of their data to win the trust of users. The credit mechanism of the industry website should be established and perfected gradually.

First of all, the relevant government departments should introduce a set of relevant laws and regulations, as a basic guarantee of network transactions. Second, the industry Alliance should play a role in standardizing the business environment. Industry Alliance can not only strengthen the communication between enterprises, but also can work together, mutual supervision, and jointly maintain the market order of the industry. In addition, it is necessary to strengthen the online customer file management, the European and American enterprises on the sale of customer files generally periodic review, according to customer credit information changes, timely adjustment of credit limits. In addition, the establishment of dynamic database can effectively standardize the network market order.

The credit system is the survival guarantee and lifeline of the industry website, especially in the process of economic globalization, credibility is the passport to enter the international market. The electronic commerce and credit service of the industry website are developing rapidly and the market prospect is broad. Business-to-business Business search based on China's Business-to-business Alliance has introduced an effective measure of enterprise real-name authentication, which will effectively establish an honest network trading environment.

The best platform for SME network promotion. The industry website has more accurate customer positioning. Industry web site and comprehensive web site is one of the biggest difference is the professionalism of its users, which also created the industry site can have more accurate customer positioning. Today, the industry site has been involved in various industries and all levels, even if the industry is the same industry site in the function and provide services also exist differences, this shows that the industry's web site is a high degree of subdivision, and users more and more professional and personalized needs of the industry to create a deeper degree of segmentation of the The continuous accumulation of users to the industry site has brought greater promotional value, and the industry Web site Alliance can provide the most extensive and professional and highly targeted promotional platform for the SME network to promote the opening of a new path.