Where is the industrial road? The department store is declining.

Electricity business fire, can burn Wang industrial?

Just in the past double a power sales promotion war smoke has not dispersed, the double 12 promotion already layout unfolds. Electric business and the traditional retail business, why this year is so white-hot? The new commercial war, the vast number of consumers can benefit from it? After the change, who is the last winner? CCTV financial channel host Shenzhu and invited commentator Lvben, a famous financial commentator Ge, a professor of Chinese Academy of Sciences.

Taobao, cat total turnover of 1 trillion yuan breakthrough, double 12 approaching, the electric business war will be again? Under the new challenge, how will the traditional department of retail trade be confronted?

This year, 24-year-old Anhui Lad small Caola dress goods cart began a busy day. A shop online supermarket merchandise, small to a bag of salt, a bottle of drinks, large to all kinds of large appliances, more than more than 300,000 kinds of goods. How to find the things customers want to buy in the shortest time, the efficiency is the key. Small Cao work every day the first thing is to check the RS terminal Scan, to see if there is electricity, the signal is normal, and then take it to scan customers a group of orders, find the best way to walk, to designate the reservoir area, take customers to buy goods. Small Cao every month has more than 5,000 yuan income, the main job is to pick a commodity to meet the different needs of customers.

Little Cao (a shop pick): We have to do about 2 or 300 a day, a sheet of paper to a list, a day to do 2, 300, like the number of our day is about 3,000, but I did more than 4,000.

In a warehouse of tens of thousands of square meters of a shop. The pickers are averaging 80 seconds to complete an order and their target is 50 seconds. Last February, the store launched its handheld store, which now accounts for more than 6 million of mobile shoppers. They launched a wireless store this October. Wireless One shop is the feeling of physical shop shopping, and E-commerce links to the purchase advantage of the combination. Customers can browse the goods on the shelves using their mobile phones, and they can complete the purchase by clicking on the goods.

Gege (Chairman of a store): We have opened 1000 of these stores nationwide. Each store is about 1200 square meters, but it is a virtual shop, we are open some of the most important landmarks, places. including Lujiazui (600663, Stock bar), the Great Wall, Jiuzhaigou can open this shop. When customers go there, they can see the virtual shelves on their mobile phones.

2008, the sales of a shop is 4.17 million yuan, last year more than 2.7 billion yuan. Although the turnover of the number one shop, the big roll doubled. But still not realize the profit, to this Gege thinks, the electronic commerce most important is completes the customer experience, the customer experience completes, the growth is ripe, the profit is sooner or later the matter.

Lvben: The industrial chain of the electric business is expanding in the category of extending the sale

("CCTV Financial Review" special commentator)

We say its industrial chain is expanding, now China can row up to the seven major electric platform, cat, Jing Dong, suning easy to buy [micro-bo], Gome, including shop 1th, but also include the traditional when, excellent Amazon [Weibo], about seven computer platforms. In addition to these seven platforms, its extension, such as on the electric business platform based on the extension of network loans, including the expansion of the category, because in the past, the electric dealer can only sell 3C products online, 3C is the computer and so on products, and later found that selling clothing can also be very convenient to buy clothing, and then found to buy cosmetics, even jewelry is no problem. Now the fourth category is also extended to casual food, such as office female white-collar love to eat popcorn and so on, these are very good online shopping. With the expansion of the category, in the social retail total merchandise above, its share is gradually increasing, such an outbreak is inevitable.

GE: The traditional industry has entered the ranks of the electric dealers

("CCTV Financial Review" commentator)

2001, when the total amount of e-commerce transactions is 600 million yuan, 10 years later, last year reached more than 700 billion, this year Taobao family on the trillion. So the annual doubling of such a speed, on the one hand, we are constantly trying, including now discussing what should be done, what kind of business model should be used, what is the difference in the product, now it seems that this consideration is not necessary, or that the traditional industry can do, the electricity business can do, The traditional industry can not do, the electrical business can also dry. This understanding of the changes led to the original dry e-commerce people grow up quickly, the original dry traditional business in the process of hesitation, now there is no way to hesitate, such as Suning, Gome and so on these big commercial enterprises almost into the e-commerce.

December 6, from the national 38,000 participants in the cashier, the competition out of the 111 players to open a fierce. Cashier in the Bank card processing services frontline, the competition added to the Financial IC card knowledge and acceptance skills assessment, increase internet payments, mobile payment and other innovative payment content competition, with training to promote the cashier's service skills.

Triveyan (Ministry of Women's Development): About 8%, 90, are young women in the (cashier) this employment, so their quality, their skill level, their service attitude, to the development of the industry plays a decisive importance. So this competition, in fact, for the growth of female workers, built a very good platform.

Emphasis on service soft power, department stores how to improve product differentiation, transformation to enhance their ability to operate, is currently placed in front of practitioners a test.

Xiaohua (Minister of Trade and Textile Industry of China): Now our department stores are also in transition, one is the chain supermarket this piece, this is the modern circulation of the development of the main trend. Then the department store this piece, the future consumer went, not just a department store shopping, to that time, eat and live play integration, everyone with the improvement of living standards, to the shopping with leisure all resolved.

In recent years, the profit model of joint-venture has led to the serious product homogeneity of the department stores and the fierce competition of traditional commercial mode. In addition, the rapid rise of e-commerce and other new forms of business, but also exacerbated the retail industry market competition. The figures show gross profit margins for the department of general merchandise are generally 25% to 30%, but net interest rates can only stay at around 5%, and many department stores have seen a noticeable drop in sales growth in the two years.

Li Guoding (general manager of Shanghai Friendship Group Co., Ltd.): from 1 to May this year, we grew only 2%, although there was an increase, but the increase was significantly reduced. And the data tell us that our passenger traffic has dropped by 10% this year compared to previous years.

A recent survey by the China Association of Chain operators shows that retail sales chain hundred strong average growth of less than 10%, association officials said that the slowdown in the external factors, is the global economic downturn, consumption of weak costs and fierce competition caused by the current chain hundred enterprises, more than half of the network retail business. But net brings a lot of problems, or how retailers face up to the challenge, the question mark expects the answer.

GE: The glory of the department store was fading

("CCTV Financial Review" commentator)

Compared to other traditional business patterns, department stores may suffer the most, because some changes have taken place in the past few years, such as the original food and commodity this part was replaced by supermarkets, and then the electrical part of Gome, suning such as the replacement of the chain of electrical appliances, and finally some of the main remaining clothing and some high-end luxury goods sold in department But now we are encountering such a shock from the electric business. Now for the entire industry, the sense of crisis is very strong, so they also engage in technical competitions, want to use such a way to further improve the skills of everyone. People in the grocery store line up in a short time, may have a little effect on competition, but it will not play a decisive role. Because of the practice of speaking, department store once brilliant now the whole world is declining.

Lvben: department stores will transform into integrated business

("CCTV Financial Review" special commentator)

Department stores must be transformed into integrated business, I used a word called integrated business. Now the representative is the big Yue City and the Blue Harbor pattern, the big Yue City has the movie, the food and clothing live the row, the social leisure, plus the shopping place, the sentiment exchange here is the first, by the way buys, this is in the future its direction. Britain now has such a store model, such as you go to the shopping, not to pick things, but in the front of the computer pick, pick up, you can own things, this shop is a bit like an internet café, so the combination of physical shop and traditional business shop is also the future of the popular. We do not think that the impact of the Internet, physical stores are not, some American shops are now open physical stores.

Our biggest shopping experience is that I go to a place first, and copy the number down to buy it online, which is a little insulting to the traditional shop. But traditional shops have to think, how do you turn yourself into an experience center, this is what you have to consider, shop again rich, and then have advantages, such as it has a lot of information advantages, but the feel is still in the scene, so this experience if you can do well, I think there are reasons for recovery. In fact, the comprehensive commercial real estate prices, especially to do the department store is actually going down. The reason is very simple, when the flow of people dispersed after the traditional flow of people to gather as the basis of the commercial street, or comprehensive business real estate, it must have a change in the state of the industry, otherwise it is certainly downhill.

Sumeng: Electricity dealers can meet the needs of consumers in traditional retail stores

(Deputy director of Guanghua School of Management, Peking University, "CCTV Financial Review" special commentator)

First of all, we have to clarify that E-commerce is just a mode of circulation and one of the channels, it only changes the consumer a way of buying, that is, from the offline entity shop to the line. The pull on domestic demand must be said to be incremental, and this increment must mean that when the user is unable to meet its needs in traditional retailing, E-commerce gives it an additional consumption increment.

E-commerce has the following characteristics: such as convenience, users can leave home, the second is real-time; third, E-commerce can be personalized display and promotion of goods; four, E-commerce let price information more transparent, such as a lot of online comparison tools, there are parity sites; For example, its logistics supply chain, as well as the instant gathering of people with consumer demand, then these points can be to some extent to meet the consumer in the traditional retail store can not meet a demand, so this part of the demand is true e-commerce can stimulate domestic demand in this part of the extra increase.

Lvben: Electronic commerce drives the real economy with employment

("CCTV Financial Review" special commentator)

Now there are two new words in IT industry, one is called Business intelligence, we call BI, a big data, is that I can according to your past behavior, such as I know your home to buy a TV, then you must need a TV set, so this is called bundled sales, your behavior may be in his database, he will analyze your consumption trends. This is e-commerce led to the real economy, but also driven by the employment of the real economy.

GE: It is very important for the electric business to promote the domestic demand and solve the employment.

("CCTV Financial Review" commentator)

Business is actually done two things, one exchange of information, the other is product logistics. Now the Internet is very professional in the exchange of information, because it can accumulate information, so it can know you better than yourself, and it is a step forward in logistics. It turns out you need to go to the store to get a deal, then to complete the journey from the store to the home, and now the electrical business is directly to you to send home, then in this process to absorb a lot of employment, now courier to 35% per year in the rate of increase, now the country has more than 800,000 courier, Then it may increase to millions of in a short time.

China's economy has been relatively low in recent months, but there has been no major change in employment and unemployment, and there has been no significant increase in the number of unemployed migrant workers in the coastal areas. In fact, some of the new services industry carried out a digestion, young and middle-aged labor to do courier is very good for a digestive labor direction, Therefore, the promotion of domestic demand, the employment of the solution will have very important significance.

Lvben: E-commerce reduces transaction costs

("CCTV Financial Review" special commentator)

China's economic structure in the past is investment-driven, now to become consumption-driven, is the troika. Because the structure of consumption-driven economy is the general market economy force and the universal form, then how to do consumption pull, the so-called consumption pull first must have goods to sell, and e-commerce this channel to reduce transaction costs. Now it seems that the Chinese people are very happy to accept ...