Where is the outlet for the SP industry at sunset?

Absrtact: Where is the outlet for the SP industry at sunset? Once the scenery of the SP industry is now more and more difficult, Mii new round of crackdown has been quietly launched, with the 2G voice charges, repeated investment, similar competition, the current domestic SP not

Where is the outlet for the SP industry at sunset?

The SP industry, which once was so beautiful, is getting worse mii new round of "crackdown" has been quietly launched, with the 2G voice charges, repeated investment, similar competition, the current domestic SP no new selling points and profit growth point, in addition to SMS subscriptions, color ring download, picture download and other conventional services, The prospect can be said to be very bleak.

Since 2009, the main enterprise in this field Tom Online, Friends of the Century, the air network and the pocket-smart in the profit has been a sharp decline for nearly 1 years, Tom Online before the Nasdaq back to the market, the last report showed a net loss of 9.56 million U.S. dollars, the Chinese Friends of the century also appeared 11.5 million U.S. dollar losses. In the declining market, China's SP mobile internet companies have been transformed.

All because of the neglect of the platform strategy, completely constrained by mobile operators.

Of course, the mobile internet industry also without losing ahead of the awareness of enterprises, such as Tencent Technology President Lau: "Platform has been Tencent's adherence to the strategy;" such as integration into the world and China Mobile to build a wireless city platform.

"Giants" mobile internet "platform" strategy

Traditional giants have "stepped in" to get a slice of the mobile internet. Google launched Android Harsh to get a large number of manufacturers to support the opening gesture, Nokia launched Ovi Online to say that it is no longer a mere handset manufacturer; Microsoft's Windows Mobile harsh is another killer of its software monopoly. And Vodafone's upcoming mobile App Store ... First-mover giants alike have almost the same strategic posture-Mobile internet "platform" strategy.

With the popularity of Apple's App Store, the iphone successfully shares its billing capabilities with operators, telecom operators are proud of the unique advantages have been lost, accustomed to others eat meat themselves can only chew the SP in the bleak winter to see some hope. and domestic Tencent Wireless QQ, excellent view UC browser, "With flowers Shun", the world's "Wireless City" and "Kaleidoscope" and so on, are trying to practice the mobile Internet "platform" strategy.

3G data rapid development and more prominent platform is the key

3G the emergence of the operator will be computer, television, mobile phone three-screen to provide integration services, the corresponding mobile value-added service will become a new market growth point, 3G users need only a 3G mobile phone can enjoy the wonderful handheld wireless. In the 3G value-added services, mobile streaming media business will be the most important.

In the face of such a large market, the major operators in the 3G streaming media business is also facing a lot of challenges, Zhao Jianchi president of the world, said: mobile network bandwidth instability, mobile phone terminal diversity and multimedia processing capabilities, poor interaction, client adaptation is difficult, The lack of critical popularity of popular applications, and so on a large number of issues, are currently restricting the 3G streaming media business future development resistance.

Today's mobile phones are more systematic, more terminal, more screen, multi-functional, personalized direction. With mobile phones, users can download music, book tickets, view stock quotes, and even know where they are. Mobile Internet Movie on Demand, restaurant guide, mobile Access control, mobile search, mobile online games, mobile blog, mobile SNS, online shopping, mobile phone payment and other services, no doubt operators to build mobile internet business platform will face more challenges.

Unified business platform to quickly meet future challenges

Today's mobile phone is to broadband, multi-functional, open, personalized direction. Through the mobile phone, the user needs the function not only can download the music, to book The ticket, to view the stock market price, even also know oneself body where. Mobile Internet Movie on Demand, restaurant guide, mobile phone access control, mobile search, mobile online games, mobile blog, mobile SNS, online shopping, mobile phone payments and other business in endlessly. With the benefit distribution of the value chain of the mobile internet and the change of the traditional operators, the future mobile internet will be based on the platform, the application is the king, the basic network and supporting, business model and value-added services will be interpreted in turn.

Rong Chuang World President Zhao Jianchi that: only in the process of building mobile Internet business platform, through unified portal, unified client, unified authentication, unified recharge/payment and other "unified" way, and should be flexible combination of different business, association, embedding, so that the business can be quickly online "open garden-style" 3G full business platform to meet the challenges of future mobile internet. To create the world's wireless urban agglomeration, mobile Kaleidoscope, China Mobile 12580 Mobile clients, MM business is the best proof.

Multi-party cooperation to build mobile internet platform is kingly

At present, China's mobile internet industry, whether the leading operators, mobile applications developers, mobile applications, users are lack of relevant experience, how to build a sound and stable platform and business model?

Unlike the strong background of the Giants, the domestic SP enterprises are mostly small and business single, completely attached to the mobile network operators platform resources, if the sole reliance on one or the market to build a platform, may fail to end.

For example, Xiamen Wireless City as the domestic earlier mobile Internet Platform Project, why success? In short, due to the Xiamen mobile break the conventional, from the Xiamen government-led, Xiamen mobile operators, to create the world to provide platform construction, innovation opened and applied the "government + operators + service providers," the multi-party cooperation model, perfect to avoid the risk.

The first round of construction of infrastructure/service investment-driven platform was led by Xiamen government, and the second round of platform construction was carried out by Xiamen Mobile for access/operation, mobile payment and network security. Platform Value-added services ignite the third round, through platform collaboration (including applications, content, other resources, etc.) allows the platform leader and the participant to gather together in the same value chain to burst out the astonishing value, like Xiamen Wireless city in the single item based on the T3/TIVC mobile video application, has created a series of truthful monitoring, The new business, such as frail care, noise monitoring and emergency command, is a powerful force for platform aggregation.