Where is the pirate border of app?

Recently, the news about Baidu video and fast-broadcast accused of piracy and hotlinking, although not on the headlines, but is definitely the most popular word in the It circle, several portals have arranged a special report. Tencent, Baidu, Sohu, Youku potatoes, video network, etc. are involved, and even the film Circle of the music films, Wanda film and television, Ray Pictures and China Entertainment brothers have exposure to them.

As app, fast-seeding software and Baidu provide users with good playback software and search tools. This has also become an important factor in their access to consumer recognition. Search engine Baidu has become one of the most successful enterprises in it circle, and fast seeding has also gained quite fast growth.

However, there are wide limitations in app, which can only provide relatively single service. Whether it is Baidu search, or fast-seeding software, or other apps, are only the content to provide consumers with the technical means, is the content and consumers between the intermediary means. Image, app is like a bridge, connecting users and content, users often through the bridge to get content, but rarely stay on the bridge for too long time. Therefore, its commercial value has certain limitation.

This is in itself a unity of contradictions. The best app is to make the right content available to the user, rather than overriding the user and making choices for the user. In a sense, this is the boundaries that app is committed to.

Of course, in order to solve the limitations of the app, many apps are beginning to expand upstream to participate in the production of content and services. If that's the case, app's involvement is just a benign competition. Baidu launched Archie Art, the acquisition of PPS video business is a typical case.

However, if the "safe haven Principle" under the banner, through "doctrine", in order to pilfer broadcast, hotlinking, the browser inserts the plug-in and so on, robs the original person or the copyright owner's benefit, crosses the pirate boundary, will certainly bring the entire industry the devastating blow.

For consumers, the app's cross-border piracy seems to enjoy a free film and television enjoyment at a lower cost in the short term. However, when the creation of the environment was destroyed, the development of the film and television industry is shaken, will gradually decline, stagnation, consumers can enjoy the classic new works will be more and less, quality will decline, this is actually a disguised harm to consumers.

For the entire video industry, the app's cross-border piracy is bound to squeeze the legitimate interests of legitimate communicators. The higher cost of genuine communicators, in this unreasonable competition in the absolute disadvantage of the status, will inevitably decline, and then affect the impetus of film creators, coupled with the misleading of consumers, the entire film and television creative industry will suffer devastating impact. The music industry is a cautionary tale. Before the music market, it is under the ravages of piracy, music people do music has not made money, most singers and producers are moonlighting as the main work, no motivation to create music. And genuine music companies have closed down or half dead, the entire music market has lost the power of innovation, lost the foundation for survival, the entire industry into a trough.

Therefore, regardless of from the service user's angle, or from the network video industry's long-term development angle, the app Cross-border piracy is a cancer, if does not eradicate as soon as possible, will destroy the network Video industry Development Foundation, to the network video industry to bring the devastating blow. As Zhang said, "The Chinese video industry will fall back to the same music industry that is being pirated and never developed." "In order to ensure the healthy development of the entire video industry, the urgent task is to establish a sound game rules, so that cross-border piracy nowhere to hide, so that benign competition into the industry theme."