Where the customer-made enterprise standards were approved by the first company to launch enterprise product standards

China's well-known fast fashion brand where customers sincere products to improve product quality and ensure product safety, spending more than a year to establish their own enterprise standards, and recently officially through the Beijing Fengtai District quality and technical supervision of the approval and registration.

Industry insiders said that the large-scale traditional clothing enterprises will participate in local standards, industry standards, national standards, the revision of their own products to develop enterprise standards in the past few years only gradually increased, "after all, the traditional clothing enterprises need to enter the market, stores and other channels, the standard is not conducive to their own short-term benefits Being too high on your own is tantamount to shooting yourself in the foot. First-class enterprises to do the standard, second-rate enterprises do brand, three-flow enterprises to do products. Where the customer prudential products proposed enterprise standards, more established its leading position in the industry. ”

Ban, an assistant President of customer service, believes that enterprise standards are an important part of enterprise standardization management, "mass production must ensure the standardization and uniformity of product quality so as to protect the safety of consumers." Where the customer as a new fast fashion brand, pay attention to quality, pay attention to consumers, the first in the Network brand enterprises set the enterprise product standards. Where the quality of customer-prudential products have been in line with the traditional brand, more importantly, this is the first E-commerce companies to launch their own enterprise product standards. ”

According to the introduction, where the guests on the "apparel", "Knitted apparel" and "Infant clothing and apparel" Set the enterprise standards, basically covers all the customers are currently in the sale of all products, each standard includes five parts: 1, the scope of application of this standard; 2, the standards involved in relevant terms of definition, interpretation; 3, Technical requirements (also divided into two parts of description, specific indicators), 4, testing methods, 4, evaluation methods and processing opinions, 5, other requirements (such as marking, packaging, storage, transportation).

It is worth mentioning that, where the customer products part of the standard is higher than the national or industry standard requirements. For example, the safety of children's clothing in the enterprise standard, where customers will be heavy metal and rope safety, residual metal needles, such as requirements to join the Enterprise standard, the safety requirements for infants, children's clothing products, the core requirements of the assessment, these projects in the country or industry standards are not clear.

In addition, there are no national, industry standard products are also supplemented. "Emergency clothing, maternity clothes, such as with functional clothing has not yet the corresponding comprehensive standards of clothing, our enterprise standards to establish relevant standards, to achieve the enterprise of this type of clothing has a comprehensive quality control and evaluation." Ban said it also provided a basis for subsequent peers and regulators to specify standards.

Van Day, director of internal control of the first production center of customer Prudential Products, the so-called where customers are strict in the country, industry standards and is not a single project comparison, but the overall standard, such as the total requirements of the assessment of GB is 3, where the customer-enterprise standard is 4, the demand is too strict. "Such as the factory Test needle testing" project, currently in the GB, the line label only baby clothing and shirts standards are required, other standards do not, where the customer to add this standard to the enterprise standard of all product category requirements.

Chinese Clothing (000902, shares bar) Association of Science and Technology, the head of the ministry has said, where customers do business standards for the conduct of the Chinese Internet brand played an exemplary role. "With the development of network brands, there will be more enterprises in the formulation of enterprise standards, through the self-discipline of quality to enhance brand value." ”