Where to go in the future

Although I am also satisfied with where to go to book tickets, but also can be a customer, but Baidu investment where to after to where to go on the way to go more and more deviation, This article I'll explain how the Qunar goes farther and further down the

When I was hungry 08 years ago, I used to go there once, my friend told me, this ticket site is a bidding site, all the 123 types of agents in the above Puma Price, where the ticket is very cost-effective, so I also ordered a, although the payment method is not very convenient, there is no service, but compared to the price is cheap, Although later said my flight canceled something, gave me a flight, but I did not care about these small things, a long time later to know that this is the means of those ticket operators, can not cancel flights but changed flights, they can earn the difference.

After that I have been booking online, so that I have been looking for the 2 categories of ticket points, also began to return to me, ask me why not in their booking and so on, I also truthfully answered, not more than half a year, the ticket closed, because I often visit the forum of tourism, so often see 2~3 class ticket employees a cry, Complain that business is getting harder. And the fundamental reason for this is because of the emergence of the Qunar platform, their profits plummeted, but that was a good thing for me at the time, because the air ticket industry itself was the transport industry, and the transport industry was almost all in the hands of the government, and the more than 10 airlines, not the government, was a leader, So the intervention of Qunar, for our civilian people is still very preferential, simply said that the ticket is not selling the ox.

Not two years ago, I used to know a lot of airline tickets, are diverted to do other business, to which platform to play advertising ticket agents are less and fewer, in the market also rarely see the kind of three agents, may just do travel of the three types of agents are not clear, but also a good thing, But then I saw Qunar began to work directly with the airlines, at this time I feel something is wrong, because this has been advocated with their model there is a great deal of difference, perhaps two or three kinds of agents die almost, their ability to reduce revenue and have to take measures! I still understand them.

(At this time I want to talk about the air ticket 123 kinds of agent is how to do; 1 types of agents have many kinds of names in the country, but can be referred to as the agent of the cow X, such agents generally two kinds of people, one is to take a large risk of a contract buyout, for travel, business, travel purposes. One is connections, you know; 2 kind of simple say is a kind of younger brother, because of their relatively weak strength, but there are sales channels and capabilities, so the general will take some from the 1 side of the market with a preferential policy, to help 1 types of risk sharing, and earn a certain difference; 3 kinds of it is straightforward, Is the name is actually not a proxy, the strict meaning of the ox, that is, no policy and no concessions, customers are generally not understand the price of air tickets, such as old lady, etc.

So when did I start to resent what they did? Is that they began to fully enter the hotel reservations and tourism products on the day, first of all tourism and hotels, these two industries are traditional industries, but also the service industry, and not what monopoly industry, Qunar will be the success of the transport industry bidding mode, Transferred to the service industry, at first I thought this thing is not right, also with a lot of people on this model debate, at this time by Qunar model born a gang of cattle small company, and Qunar get some SB business model awards honor, has gone to their minds, many small companies have tasted the sweetness, Never thought of what the consequences were, when I discouraged former friends (now not), do not be attached to a bidding platform of the company, sooner or later you will have to put the money to go in, but later, he stationed early have a certain income, than he worked a lot better, (and then laugh I have no mind) from now on you understand.

Until later Ctrip and other large resources to join, their platform unprecedented growth, and Baidu's investment, then I said things, in many people's eyes like a silly force.

But in Baidu joined not long after, the Chinese "wisdom" all embodied in the Qunar, countless small yellow cattle companies, on the platform to play their ads, causing the unprecedented prosperity, open a hotel or a product quote, you will find that many companies are on top of their prices, Like a bunch of street girls, with this face, you do not know how his service, only know his price, everyone thinks that the most cheap, service good, long and beautiful that, but the customers who will not think, when the service industry is no longer the value of the price but the consequences of what? But this is not the most hateful!

As I thought, there was a myriad of bubbles behind the unprecedented boom, with countless small companies competing for prices on the platform, which directly led to lower profit margins for travel products and hotel bookings. Many cattle companies have to think of ways to squeeze the price of their own hotel suppliers, the hotel's profit has become increasingly low, so many hotels have come up with a solution, since it is more than the price, then to save money on the other side, from then on, the hotel has no slippers, breakfast is a lot less, spa time shortened a lot, Second-time consumption of products more expensive, service standards have been reduced a lot, before the free liquor and instant noodles also began to charge. And Qunar still unaware of his own way, still do not know how he this model to use the service industry caused by the consequences!

Here to popularize the knowledge (the hotel actually also has the agent, some hotels to the off-season, its room vacancy rate is high, in order to save costs, will be very low prices with some travel companies or OTA website signed agreement, the whole year to promote his hotel, to a very low price buyout part of the Room, quarterly and year for the contract cycle, Of course, the risk is relatively large, and in order to protect the price of the hotel, not the price of the buyout room, the General hotel will sign a confidentiality agreement with such companies, where we short for them as resource providers. And the source of the distribution of resources are only a few: 1. Local OTA web site to collect the scattered guests 2. Travel industry peers 3. Tour team;

According to the above knowledge paste, we know, because of confidentiality agreement, it is not possible for a resource provider to post a price to a site like this, so many small yellow cattle companies have survived this pattern, and these small companies themselves don't have much resources, but they know who is holding the resources, and these resources cannot be released externally. So a bunch of small companies, with the flow of Qunar and customer groups, through the way of bidding to obtain income, but also because of this small company more and more, less profit, can only continue to squeeze the profits of the resources, and increased the risk of the procurement of resources, so there are the following problems, Instead of giving the price to such a small company all day long, a resource provider might as well make a small company on top of the price. So the first bubble started to explode, a lot of no resources, relying on qunar flow of companies began to close down (I have a friend is one of them, 4 years no contact, now estimated to think I said that right), these resource providers found that Qunar huge flow and customer resources is how tempting. So Ctrip and other large companies are also starting to put resources on the platform, but this mode of operation will not be long, paper is always unable to wrap fire. Large resource providers build a shell company on top of the way the price of the tiger, was soon the hotel directly insight into each other began to exert pressure, because the hotel does not want to say that their guests at the front set is 1000, to the website became 500, which for the hotel is the brand or service value is a great damage, However, due to the long-term relationship between the resource providers, not too much to say what! until Qunar made a big mistake, do tourism industry talent really wake up, is Qunar started directly with the hotel to cooperate, because of Qunar itself's huge flow and customers, and Baidu behind the back, So some hotels simply give up the traditional form of cooperation, directly to the Qunar, this suddenly touched the bottom line to do tourism.

The original hotel resource business can have a gross profit margin of 50 yuan, join your platform into a 10-dollar gross profit margin, and most of the tourist resources business risk, but so low profit, it is really amazing, and now even 10 yuan do not want to give us a profit, you this both when the referee and when the athlete's way, indeed too no moral integrity.

The collective withdrawal of many resource providers is actually a wake-up call for the Qunar model, are you going to be an athlete or are you trying to be a referee? If you start to change today, Ma Yun said this year, the Internet future competition is worth, not price, I hope you can wake up

My personal advice is that if your current business model doesn't make a good profit, not as you put the bidding mode, from the line to the line, under the online bidding, access to resources, in the lowest prices with the resources to achieve cooperation, and they share, can guarantee your profits, and to maintain the hotel's brand, and do not need to structure a large number of people to do the service, just to the resource provider can be. It's your own business to think about it.