Where to? Rapid development of attention, the internal reasons for the rapid looking

In recent years, where to go the rapid development of the network has attracted a lot of people's attention, but also became a lot of people's research samples, study the internal causes of its rapid growth, pay attention to the relationship between its traffic growth and product innovation, research the construction of its service system and consumer protection efforts, Also concerned about the impact of its development model on existing competitive patterns.

2011 Where to go net hotel reviews more than 1 million, become the world's leading Chinese hotel reviews website. According to the statistics of the Arts Brigade, 2011 China Internet Channel Hotel reviews new number of 900,000, an increase of 55%, to where the net accounted for more than half of the number of comments, beyond Ctrip's donkey rating network has become a foregone conclusion. And from the IRIS monitoring data, December 2011 to where the net to 74.6 million monthly visits, beyond Ctrip, ranked first online travel site. From the analysis of the number of comments and traffic, to where the network has been established in the hotel reviews the field of market leadership, and accelerate to travel reviews market expansion. Comment on the business is becoming a key point of tourism site competition and standard products, where to go Network hotel reviews of the success of the same Web site may have a guiding role in the operation of the business.


Trend One: Semantic search guaranteed quality and rating comments embodiment of professional

where to go the net not only pays attention to the growth of hotel reviews, but also pays more attention to the quality improvement of hotel reviews. Semantic search system based on natural language where to go net hotel reviews the core of quality control system. The system carries on the emotion classification and the mathematics analysis to the user evaluation information, makes the final comprehensive appraisal, may prevent the false comment to the greatest extent and reduces the personal emotion factor. In the process of implementation, the semantic system extracts the analysis dimension from the comment text, makes the semantic label for the price, facilities, location, transportation, service, catering and so on.

In addition to the average user's comments for, where to go the network has also developed a hotel reviews upgraded version of "Brick Home" comments, that is, through a detailed and complete text and picture information to fully display the hotel's hardware and software services to meet professional donkey friends and special People's Hotel information needs. This is also where to go the network in the industry is the first comment mode.

Trend Two: Digging according to comments data improve hotel revenue management

The evaluation database based on semantic analysis is an important basis for improving the quality of the hotel service, strengthening the revenue management, and it needs to focus on the enterprise's online reputation management and market development in an increasingly rich environment. It is reported that, where to go the network has been carried out based on the Million Hotel evaluation records of satisfaction trend analysis, comments on trend analysis, five-dimensional index analysis, store and brand satisfaction and other research projects to help the hotel understand their own and competitors based on the Internet Word-of-mouth information, to understand the direction of efforts to improve services, It also provides a reference for these hotels to improve the management level of operating income.

The image above is where to go net the research results of the evaluation and scoring of the economical hotel brand in Beijing area. On the left, we first show the total number of reviews of all the stores in Beijing of different brands, and the number of the reviews is positively correlated with store numbers. Brand L is also the most economical hotel brand in Beijing. On the right, the image shows the results of the brand's Word-of-mouth evaluation in the region. Although Brand A has only 170 comments, the satisfaction score is 4.30, much higher than the other brands ranked first. The L-brand with the largest number of stores performed poorly on satisfaction. The brand satisfaction score and the rental rate show some correlation, but have a lag of 3-6 months.

It is understood that where are we going? The network also provides hotel service satisfaction six dimension analysis, from facilities, location, transportation, price, catering and service six aspects of in-depth display of different brand evaluation score, in order to facilitate the relevant aspects to find their own brand short board, to provide a reference direction for service promotion.

Hotel Business as the new growth point of China's online tourism market, product innovation and channel expansion has become a magic weapon for enterprises to win. Where to? The network in the continuous enrichment of product lines and deep in the wireless internet based on "hotel reviews" as a new breakthrough, the real realization of small products in the big market enterprise strategy. With the listing of Yelp, the business will have more room for development, and the success of product classification and data mining is valuable for more enterprises. I believe that the great number of comments will create a new online tourism service giants, will also greatly change the destination government and corporate online reputation management initiative.