Who leads the CRM market in spring?

Sunrise River Red Red wins the fire, the Spring River Green is blue.   All the things in spring, the scenery is infinite.


the year of the Snake Spring Festival has been a period of time, that period of time every road manufacturers gearing up, determined, set off a new wave of spring offensive let us see is soul-stirring.


, the most popular online SaaS


2012, for the domestic CRM market, is very unusual one year, the market prosperity, product promotion, manufacturer development, such a good scenery, behind but surging an undercurrent, the market is also bumpy, challenging many. In 2013, as the international "financial crisis" gradually, the domestic economy to recover further, a scramble to start. This from the domestic CRM vendors in the research and development, management, promotion and so on a series of big moves can be a glimpse.


from 1997 CRM has been a lot of attention from all walks of life, as of the end of 2012, the domestic CRM manufacturers have a total of more than 600, mainly distributed in the north, upper and wide areas. At present, domestic CRM companies can be divided into three camps, the formation of "Three Kingdoms separation" of the market pattern: a Salesforce, Oracle, SAP and other international celebrities, control group customers and high-end market; one is to Ufida, Kingdee led traditional manufacturers camp, to layout software-oriented, Hard to move forward, a 800-customer-based platform-oriented CRM vendor camp, constantly inject new vigor into the market.


Several well-known market research organizations data show that SaaS as a cloud computing service model, compared to the traditional software model, the market size will appear a higher growth. According to statistics from Gartner, CCW and other institutions, China's SaaS market reached 58.43 billion yuan in 2011, with a growth rate of 30.2%, and in 2012 China's SaaS market was expected to break through 70 billion, with a further floor in 2013, The annual growth rate of SaaS products will exceed twice times of the traditional software by 2015, among which, in 2013-2015 years, the SaaS Model CRM product will also show a big explosion in the market share and the number of users, 87% Companies will significantly increase their spending on SaaS products by the end of 2013.


can be said that online CRM as a management of the application of SaaS, due to product maturity, wide user base, flexibility and higher advantages of the rapid development, increasingly fiery red. But the traditional CRM product because of many abuses, the development gradually slowly, or will gradually withdraw from the historical stage, is replaced by the SaaS model on-line CRM product. The 2013 will be a historic inflection point for online CRM products, which will be fully exposed in the first quarter of this year. SAP, Oracle, 800 customers and other well-known software vendors in the first quarter to increase the domestic market input, to seize the cake, a comprehensive competition in the CRM market.


from the first quarter of this year CRM vendors product updates, in terms of marketing, CRM enters the growth acceleration period, each has the characteristic, the superiority obvious new product release, the multiple version product has concentrated the appearance, in order to attract the user user eyeball, seizes the market, the CRM market presents the cloud Platform, the multiple edition, the multi-function pattern. But the cloud platform, the multiple version, the multi-functional CRM promoted the product technology, enhances the market competition ability, and has promoted the domestic CRM product popularity and the application rate comprehensively. Take 800 guests for example, its various movements in the first quarter of 2013 years can be seen, 800 of the development of key strategies should focus on the improvement of online CRM product functions, exerting Force mobile Office applications, strengthen the PAAs platform construction, to build software application stores and so on, to map further consolidate its online CRM in the field of domestic "leader" Status. "Four" into the theme of CRM Spring Offensive, to help enterprise transformation and upgrade


After more than 10 years of start-up, consolidation and promotion, CRM has developed into a new stage in China. Especially today, the baptism of cloud computing has made traditional CRM software fade, and it has been taken over by SaaS CRM (also called "Online CRM", "Managed CRM" and "on-demand CRM"). Especially after 2012 years, the social network, 4G Mobile technology, large data has a great impact on the business management concept, making Chinese enterprises gradually establish the customer relationship management concept which is in line with the new technology.


since March this year, with the Internet manufacturers, operators, it vendors, as well as traditional equipment manufacturers in the industry are scrambling to increase the market for cloud services, the introduction of their products, a huge cloud services market is open, CRM-represented SaaS market will usher in a new round of growth of the good situation , the "four" movement, which is mobile, social, fusion and cloud representation, will be the main melody to promote the growth of CRM market.

The trend of
BYOD (using personal device Office) is unstoppable, and in 2013 BYOD will accelerate the popularity of mobile CRM, promote the integration of front and back Office applications and drive sales growth. The mobile CRM is becoming more and more obvious, and more and more mobile intelligent terminals such as the iphone and ipad are becoming more and more, so that the whole application of mobile is complete.


the beginning of March, the enterprise was fully started and the CRM company's promotion increased, CRM's mobile sales management most favored by enterprises, enterprises pay a warm, the market broke out completely. This spring, in addition to Oracle CRM, Microsoft Dynamics has a mobile version of the launch, as a leader in online CRM, 800 customers also made clear that this year will focus on customer enterprises to the mobile product needs of new, mobile 800APP comprehensive update upgrade, which is evident in its Apple App Store. However, some experts believe that the current enterprise mobile applications have produced a series of integration problems, mobile CRM applications still exist with the central CRM system integration problem, which can be solved, who can stand out.


The social socialization of CRM has also become the most fashionable term in recent times. On the way of social socialization of CRM, the dynamics step of Microsoft has become more and more big since the spring of this year, whether it is the integration with Twitter, or the integration of MSN, Skype, Outlook, this kind of overall social configuration undoubtedly makes dynamics more powerful. As the leader of the local CRM, 800 of "social enterprises" also dance in the early spring season, more and more prosperous, can be comparable with Microsoft. It is reported that 800 guest "social enterprise" can be Enterprise Micro bo, EIM, OA, CRM and other enterprise software seamless integration in one, and use completely free mode, very close to the actual needs of customers. 800 customer Vice President Miao said that in the next few months customers will see a new generation, panoramic enterprise social management platform, so that CRM really become sales staff marketing office and a single weapon.


"Ching Jiangshanli, spring flowers and plants incense." The integration of CRM becomes an increasingly hot theme in this season of spring. Throughout the major CRM companies in the "Spring offensive" to hit the theme of the concept of "integration" a big fuss to suck the eyes of users. In recent years, many enterprises have established their own CRM system, launched the financial software, and has introduced the OA, ERP, SCM, HR and other systems, these systems in the promotion of enterprise efficiency and management, but also formed a fragmented information island, it is difficult to form an integration effect to help enterprises more efficient management and decision-making. So the integration software that can integrate each system and work together with these systems becomes the future trend of CRM, and will be more and more welcomed by enterprises.


Experts believe that the use of online CRM products based on SaaS model will effectively solve the "information island" problem. Take 800 guests For example, 800 customer CRM can be integrated with Renren's business card, enterprises only use mobile phone to take photos of business cards, you can enter the business card information into the CRM system; CRM can be integrated with call center, when customer calls, customer service people know which company they come from and what products they have purchased CRM can also be integrated with map based reports, and enterprise managers can clearly understand which areas of the country are selling well and where customers are many, while 800 of "social enterprises" can integrate OA, social and CRM three applications together. 800 Customer product Marketing Director Yewei said this year will fully strengthen the 800APP online development platform construction, to create an application store, is currently working with Microsoft and other manufacturers to negotiate, and its more powerful customization and system integration functions, I believe you can see more different management software to do data interaction, integration.


Cloud computing is now a very familiar business card, and this year CRM this "cloud" business card will be more and more, it is the basis of various internet usage patterns. From the reform of enterprise management system and management mode, from the perspective of the whole industry, cloud computing has become the new profit growth point of software management industry, the traditional management software has to transform into SaaS and cloud service, and intensify the spring marketing campaign, the competition is more fierce. This also forces more CRM vendors to target cloud computing as a major trend, to the cloud based SaaS CRM transformation, stroll the cloud. 800 vice president Miao that the future trend of CRM is certainly the world of Cloud and SaaS, 800 customers this year will be more committed to providing clients with PAAs (platform service) management Automation platform as the core of services and Enterprise cloud computing solutions, to bring creative growth value for customers, business prospects are very considerable, The company's cloud computing App Store will also be a breakthrough.


CRM Spring Challenge


undeniable, now CRM has become one of the most popular management software in China, spring, however, it is not to be denied that the traditional software model of the expensive cost, the implementation of the unit complex and changeable, difficult to implement, the implementation of the success rate is not high, so that the current domestic CRM into a certain prospect, the challenge is greater confusion.


And online CRM, compared to Europe and America, the current domestic online CRM management concept in the domestic popularization, acceptance is far from enough, to strengthen the dissemination of education and training. Domestic software localization stronger than foreign software This is beyond doubt, but the customer generally to domestic enterprise strength, as well as domestic enterprise internal personnel management is perfect, whether to guarantee customer data external security is they have been concerned about the topic, domestic enterprise CRM software to be strengthened and promoted in these aspects. In the product technology structure and maturity, 800 Vice President Miao table that the domestic enterprise software Process management System application needs to be further improved, a lot of foreign advanced management ideas. In the aspects of integration, industry and mobility, there are some difficulties in the integration of CRM products, and there is a lack of duplication among the industries, which needs to be improved. In the future, integration and platform will be the key to the breakthrough of CRM, and the industry will be the highlight of the enterprise application.


"Sinking boat side thousand sail past, disease tree ahead million wood spring." Through the less prosperous 2012, the spring of 2013 software industry is destined to tide with the potential of SaaS CRM. How to grasp the hot and developing trends of CRM, and proactively respond to and surpass breakthroughs, which is a key strategic issue for most CRM vendors.


now CRM Spring campaign has been in advance, who can strategize winning, who will win the main battlefield, who can lead the future of CRM, let us wait! "Responsible Editor: Hanying TEL: (010) 68476606"