Who plays the role of "seller" in the Big Data age?

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Big data is becoming a widely disseminated topic that challenges our lives and the way we communicate with the world. John Neisby John Naisbitt in his famous "Big Trend" (megatrends), said: "Human beings are being flooded with information, but thirst for knowledge."

Now "Data" is almost all that we have. Along the way, human beings from primitive times, agricultural times, industrial times to the information age, until now we have entered a new era, namely: the Big Data Age! A time of human being inundated by data, a time of great change in which life, work and thinking are controlled by data.

Big data is the source of new awareness, the creation of new values, and a way to change the structure of the market and the relationship between government and citizens. But big data is not as good as we think, and the information leaked with big data makes people fret.

It can be said that all things are transparent in the big data age. Even in the information age to leave a fig leaf, but also by the big Data era of mobile phone "betray" ruthless deprivation, people become a veritable "transparent man."

Smartphones have become a great tool in the big data age, not only to perceive light, sound, movement, location, and nearby networks, computers and other mobile phones, but even your fingerprints, blood pressure and heartbeat can be automatically collected and networked to save. The disclosure of information, let a person slightly careless will be endless.

Hollywood's "pornographic" incident, the hackers cracked the stars of the individual account password, so the stars to upload the Apple icloud cloud of privacy photos and intimate love between the photo of each other to the world. Hollywood's "pornographic" incident once again tells us: living in the age of large data, privacy leaks will happen anytime. In fact, not just the Apple phone, in the big Data era, all high-performance smartphones in the convenience of people at the same time there is the possibility of leaks.

Usually when we use some apps, we will face a choice, "XX software to use your current location", if you choose "Good", your whereabouts may be the mobile phone "betray". Like in micro-letter, Weibo ... Such social software in the use of the process, we always like to "show" out of their own position, even in the circle of friends to share the photos, we often have to attach their own place. If users frequently "leak" their position to other people, it will let those who are hostile to the location you often visit, often to the place and to spy on your life status. and show the photo content will also burst your personality, feelings ...

If this position and picture of the "leak" is the user's active behavior, is the user's willingness to choose. So, in the big data age, even if you turn off the positioning of your application, you can still collect your location information, because your phone has already recorded your whereabouts data, your messages, your browsing pages, your purchases ... Can be collected by data.

Quan prostitute caught incident is the police use large data strong performance. Wang through mobile phone access to the information, contact the woman. The police further ascertained that Quan had three consecutive incidents, the mobile phone under the big data age became an important tool for police investigation.

With the development of the Internet, mobile phones have become a part of our body organs, leaving the phone we do not seem to have contact with the world. With the development of modern science and technology, smart phones also add more humanized design to meet the different needs of users.

But in the big data age where everything is media and the media are networked, everything that can be networked becomes part of the big data, and anyone and everything can be a source of data, and smartphones play a big role in the great data age. The use of every function of a mobile phone is likely to be compiled into data, uploaded online, and can be analyzed by the data to solve the user's everything.

A small mobile phone can not only maintain your circle of friends, but also to include the places you have been, purchased things ... Even every time you search for a query, information sent, downloaded app applications, etc. will be compiled into the data for "collection", and in a certain calculation method, on your personality, income status, shopping habits, recent activities and even your thoughts dynamic can make a very clear judgment.

It can be said that living in the age of large data, we may at any time lose the protection of personal privacy, become a naked "transparent person", and mobile phones in which they act as "sellers" role.

This article for Li Guangdou exclusive authorized NetEase Finance "also observation" column released, reproduced please indicate the source.