Why 36 Krypton?

Summary: Many people may not know, 36 Krypton team nearly 100 people, not everyone can write. For example, I was looking at the project not long ago, I did not think to start writing articles now. That's how it started. Joined 36 krypton three months ago, and investors became Krypton.

Many people may not know that 36 Krypton team nearly 100 people, not everyone can write. For example, I was looking at the project not long ago, I did not think to start writing articles now.

That's how it started. Adding 36 Krypton Three months ago, "investors" became a new breed of krypton people in all sorts of exotic backgrounds. According to the statistics of the small partners, I was still suspected of "the first to leave the top investment institutions to join the start-up company 85" (the brand positioning for a long time). One day the LCC smiled and said to me, krypton investors do not write investment is not justified, you also come to a column, opening on the "Why 36 Krypton", hey I said you hurry. Although I've never done anything serious, it's also a good thing to talk about investing in an entrepreneur's perspective, so colleagues gave a column name.

Anyway。 See this topic on the analysis of Obsessive-Compulsive disorder attack, must be split into two steps:

Why leave the investment circle to start a business? Why add 36 Krypton?

Part 1: A good investment not to do, to start a business?

"Why do I join XX to start a business?" "This kind of article, I am basically will not look down, even if the point open has already done a head 50 lines of preparation." The rest of the stuff is usually easily brain-filled, possible keywords include: science and Technology, the future, trends, growth, a trip, reflection, a wine, the crossroads of life, the new beginning of chicken blood, the right, but also floating "nothing can stop, my yearning for freedom" background music. I am sad to find these ordinary youth-style keywords I have here all, more sad is the other higher force lattice, No. The opening is doomed to be another one to forget the entrepreneurial story ... Next also had to try, try to change the wording.

Really starting to think about getting out of the investment industry, it can be said that from a dinner in 2013. At that time I asked some of the other investors in this room to think about a long time ago, what are our business models as investors in the TMT industry? The whole night was discussed, and eventually there was no conclusion, and I had no answer. Business model is not how to make money so simple, but about grasping value, rapid growth, the formation of barriers. From Georges Doriot 1957 Dec, the beginning of modern venture capital for more than 50 years, the answer to this question in history is clear: long accumulated business experience, judgment, connections, trust, fame. This is enough, as is often said, an investor from the entry to maturity of at least 10 years, apprenticeship, the fire legend.

But history is not enough, only the future is relevant. We face the future, information will be easy to obtain, the connection between people is very simple, public awareness of the individual will no longer rely on limited newspapers and television, but a huge media channels. Some of the past barriers may no longer be barriers. In other words, later, after the 00, investors are likely to have never had the speed to grasp the knowledge we have, connect our contacts, forming their own public image. In addition, they are younger and more aggressive than we are at understanding new consumer habits and cutting-edge technology. They will use a variety of new methods and look forward to filming us on the beach soon. In fact, similar acceleration process has appeared today, the top organizations in the King XX, Ding xx Two 85 after the partner is a good example. In the final analysis, the internet has come, just as she has transformed every industry, the venture capital industry itself may be difficult to evade. This is logical: investment is a process of asset allocation; The information on which the configuration is based is critical; the Internet fundamentally changes the production and dissemination of information; conclusion, investment must be hidden.

In addition to this, perhaps only in-depth business understanding and operational experience is the position we can keep. According to Buffett's theory, people are able to circle. In the investment organization from social to see the game, from the transition tools to see O2O, from the electric business to smart hardware, so many circles must not be. It is not enough to manage the company at the board level, which is completely different from the actual business. Today's new generation of the top VC in the United States has a very obvious trend, is almost investment before the creation of the industry, to cite a few examples, Marc andreessen,david sze,reid hoffman,peter Thiel. In this digression, it also depends on your definition of success. If you are already in the top VC, and the target is million annual salary, good luck millions of annual salary, it's not too much to worry about, time and experience will help you, but if you think of success is the ability to throw a great company, and in the next 20 years can continue to throw a half of the great company. That's the problem. In the four years of my career, inexplicably early midlife crisis, is probably also involved in not thinking about abandoning this pursuit.

Only the paranoid offspring, paranoia already enough, the next step is to offspring.

My esteemed former boss said, "entrepreneurial passion is the cheapest, and perseverance is the most important." Though he had heard it many times on different occasions, it would have been deeply thought. Maybe even perseverance is simply not to do, no longer believe that no matter how paralyzed themselves will feel far-fetched. The key is to really think clearly, only sober optimism can last. I think I think I'm clear.

Part 2: Start a business and join a media company.

At the beginning of the winter, at the 36 Krypton Annual meeting, looking at this group of Crazy young people (yes, I belong to the uncle, small weeks old week), suddenly feel they may really change the future of a lot. I drank too much, and the LCC let me take my cell phone to learn the lyrics, and took me on stage to sing a song. Down I told him, let me talk about the matter I help you do it. Although almost every choice to start a business has to be accompanied by a hot day or that moment, but for me, not everything is decided in the heat of the moment. As an investor, in fact, is particularly accustomed to the passion and some irrational things as much as possible to control, otherwise you can not see the project.

It was only time that day. To tell you the truth, the first thing I wanted to do was not to add 36 krypton, but to invest in 36 krypton.

I've known the LCC for a short time before the 36-B round of financing, but from that round of funding began to come into contact with the real first-time investment professionals to talk about business. At that time, 36 Krypton gave me the first impression of being very fragile. It's not the company's problem, but it's the tech-media companies that look vulnerable. Such companies exist in the Internet in the form of "information flow", that is, only a steady stream of production content to survive. In fact, like the micro-broad, no matter how many fans you have, how much content has been sent in the past, if from the next day as long as no longer send new, you will immediately disappear from the public view. Compared to the mature Internet business model, BAT gives all employees one months of fake results is the business affected by the point, replaced by 36 Krypton so the company is directly lost. How can science and technology blogs continue to produce better quality content than others in the media age? Commercialization is also a problem: as long as the media want to make a big income must inevitably be weak or other forms of loss of neutrality, which in turn will destroy the value of the media, how to break? In the future, if you send 20 articles a day and send 100 articles a day, you can only compete with yourself and your readers. ...... Originally prepared full question, the result LCC and our partner to come up with a word is: "pure media will die, we are not the media." ”

From his mouth, this sentence is very impact.

36 What the hell is Krypton doing?

Slowly contact with the company more, only to find that the LCC is not a bluff (investors see things always guilty of presumption ...). ）。 36 Krypton's strategy has not started with the media in the first, and the game is completely different. From its inception, the traditional depth of the report is not 36 Krypton deliberate pursuit, and never focus on those easy to tell the story of mature companies. "New" is the depth of 36 krypton, it put all the focus on the pursuit of fast, cutting-edge products, the internal promotion of "immediate depth."

The media turned the media into a bowl of rice, while at 36 Krypton, few people thought of the media as a bowl of rice. It is because has been standing in the front of the venture capital of the Tuyere, the authors have accumulated a very good industry knowledge and sensitivity. The average company employee was born nearly 90 and the atmosphere was more like school than work. Young people can see each other as partners, so the accumulation of individuals through communication and inheritance, and these slowly formed the institutional capacity. The entrepreneur relationship is the same, built and owned from the individual, gradually evolving into a close connection between the 36 Krypton brands and each start-up entrepreneur. Institutional capacity makes a number of excellent early projects the first choice of 36 Krypton, because there is no need to worry about what products have been seen by the authors can not understand or write, and the project will continue to be linked to 36 Krypton, to participate in 36 krypton activities. The core advantage comes from this. Today, although the absolute value of traffic is not comparable to consumer sites, but if the entrepreneurs and investors to focus on, 36 of Krypton is already a technology pioneering the field of important entry.

Stand in the position of the upwind, 36 krypton What is to be done next is not only the role of the observer and the Disseminator, but also the service provider. The role of this service should be realized through the product.

B round for a variety of reasons I finally did not cast. After a year, people came. A lot of friends in the investment circle asked me, you good investment do not do how to do the media? I said I didn't do the media. The previous 36 Krypton is like a crossroads, investors look at the walk, the entrepreneur to see a look away. How can they stay at this intersection, and have been here, connecting with each other has not brought more new stories and surprises to the world, I think 36 krypton can play a great value in the future. If the future does not come back to invest, 36 Krypton is my last project in life.

In my opinion, the story of 36 Krypton is just beginning.