Why are foreign investors bullish on internet media?

Many foreign network media in the near period of time to obtain financing. This seems to herald a new form of media that is gaining recognition in the industry. This morning, the U.S. financial technology website Business Insider 12 million U.S. dollars again to finance. This round of investment by Amazon CEO Bezos investment company. Other investors involved include RRE Ventures, institutional Venture and the publishing industry. Like the Pegasus, these investors have previously invested in Business Insider. Just four days ago, Mashable, a technology news website that featured the United States, also announced a total of $14 million trillion in funding this year. At the end of last year, Vox Media, which owned Theverge, even got 40 million dollars in financing. In fact, investors do not like to invest in content-oriented media companies, this is the consensus in the industry. Because the revenues and profits of the media are slower and more difficult to see than other Internet products. In particular, it is not easy to find another income model outside of advertising revenue. Now, what is it that a group of investors are investing in new media investment? A statement published recently by Mark Anderson, a leading venture capitalist in Silicon Valley, Andreessen a better understanding of the trend. His conclusion: The Internet news industry market size will usher in more than 10 times times growth. The environmental change that this growth space is based on is that social networks contribute to the spread of news. As more and more users become accustomed to consuming news content on social networks, their consumption of news is significantly higher than in the past. Especially in the mobile age, users can pick up their mobile phones and get the latest information anytime and anywhere. This has put forward higher request to the news output speed and scale of the network media. Mr Anderson believes that the current pace of news consumption is clearly faster than news output, a situation that will make the news industry more profitable and profitable. There are some common features in the latest batch of online media that have been invested: news production speed, a lot of lightweight information, coupled with the depth of Media Insight report, content rendering is not limited to text, but also include Pictures library, video and charts and other more intuitive information, encourage users to share the article to the social Network for dissemination, etc. For example, the Business Insider (BI), which is gaining investment today, is the most eye-catching of the headlines ", the most beautiful 15 female CEOs in the technology industry," and "look at what this can do for your other half", "Facebook The COO have done something that surprises you. The headlines are everywhere on the bi. Of course, this is only one of the advantages that BI can easily see in the flexibility of content. To promote the content of the website, BI provides a variety of content reporting forms to subscribers each day, includingBi today's most important 10 news, BI Mobile industry observation, BI chart, BI Industry report, etc. The BI Industry Report as a paid product has become an important source of revenue beyond advertising. Many of the news content on BI is not exclusive, but in order for content to be better read, BI often uses lightweight news processing to give readers the fastest access to the value of information. Of course, the media want to create their own image in the reader's mind clearer, the exclusive content is essential. BI semi-annual internet industry Photos report has become its brand content, the report data and trend judgment is an important reference to industry information. This series of BI practices is only the Internet media in the news consumption environment after the change to make the attempt. Now, when investors are willing to provide money for the internet media, but also for the future development of new media to expand the space for expansion. The analysis of the investors behind the network media, in fact, many have the shadow of traditional media, including traditional publishing, television media. This is not the whole media industry to another possibility of identification? (Tencent Science and technology author: Wang)