Why choose a brand, in each person's answer, there will be the word quality

Lead: What is a brand? It is believed that even experts who specialize in brand research may not be able to give everyone a satisfactory answer.

But if you ask, why choose the brand, in each person's answer, there will be a word quality, quality is every brand must be protected. But now, a lot of electric commodity licensing, because price war, operating pressure, sacrificing quality to carry out cost control, and blindly pursuit of promotion, to obtain short-term benefits, and spit trough environment, difficult to survive. But those to the beginning, all adhere to the quality of the first brand, although the pace of development may not be rapid, but walk relatively stable, and accumulated a large number of loyal users. Quality is the cornerstone of the brand, clothing, food, housing, row without exception.

Massamasso: Online Zara, electric merchants Men's Benchmarking Brand

Mention network men's brand, perhaps you will think of a lot, but if asked online which men sell the expensive, Massamasso must be the first to think of the brand. Massamasso hope can be made online Zara, clothing materials are fastidious, and men's quality points, the importance of fabrics accounted for more than 80%. Located in the Internet high-end men's brand Massamasso, hope that through E-commerce balance brand premium and product itself value, the same price quality, the same quality price is the lowest Massamasso internal staff often hang on the mouth.

"Sell expensive, but received praise, play promotions, but caused brand crisis." "The biggest crisis of Massamasso was not because your goods were not selling, but because of the brand damage that you were hoping to do with a discount on sales after you got capital investment." Even the news that will be acquired at the beginning of this year, Massamasso CEO Hong publicly said that Massamasso had achieved scale profit by the end of 2012, and slowed the pace of development, saving the brand that had been pushed to the cusp of the wind.

Uniqlo: The confidence to break the rules of display is quality

Uniqlo has long been our familiar brand, currently in China has more than 200 offline shops, only one Shanghai city has more than 40 shops. Online, Uniqlo sales are also unusually hot, 2012 days cat Double 11, UNIQLO official flagship store sales 21.9 million on the day, ranked in the total category of 66. And Uniqlo is the most impressive is to abandon the traditional shopping malls product display, and the use of supermarket-type "self-service shopping" way to make the user shopping experience better.

Most of the industry only see the advantages of such a display, such as easy to show a single product more color style, so that customers browse more products, forming a relatively independent purchase space. But to replicate this presentation, not every brand can be easily done. This self-confidence to allow customers to buy self-help from the brand to their own product quality strong self-confidence. It is understood that Uniqlo in the determination of raw materials, many departments will participate in it; design team, marketing team, material group of the relevant leaders gathered together for discussion, the final decision by the president. The company has made a full effort to develop new materials and materials suppliers.

Three squirrel: The standard creator of the product of the nut type NET buys

June 2012 on-line, three squirrels only used 63 days to achieve the daily sales of 1000 single results, online only 64 days in the days of the cat nut sales leaped to 1th. The rapid rise of three squirrels with its founder has a great relationship, "Father Squirrel" chapter Liaoyuan good brand of three-dimensional packaging. In the early stage, when the brand is not well-known, three squirrels through emotional marketing into, the nuts of paper packaging, the brand of young consumer groups cartoon, as well as in the package with the Packers, shell bags, wet paper towels, clips and other gadgets have become the standard of the electrical quotient of roasted seeds and nuts.

In the words of a prairie fire, these are "not innovative innovation", because roasted seeds and nuts electricity business subversive innovation is difficult, can only rely on the details of the bonus points to enhance the customer experience. For product quality control, in addition to the three-choice principle (not the choice of origin, not good nutrition, not good taste not selected), three squirrels more focus on the details of marketing above. Because in the chapter Prairie Fire appears, the nuts products fresh, delicious is this should be, "easier to peel" is the embodiment of product quality, it is precisely because of the understanding of products, so that three squirrels can quickly rise, become one of the cases of the industry relish.

Seabed Fishing: The ultimate service Experience the only "five-star hotpot shop"

Does the environment affect taste? Service affects the quality of the product itself? If the three squirrel nut products are only a typical, still selling the category of products. Then, seabed fishing is to sell services as the core business, chafing Dish itself has become a supporting role. Praised by consumers, the industry for the marketing of the classic seabed fishing will serve the quality of the ultimate, to the bottom of the fishing customers in addition to enjoy food, more is to experience the "customer is God" as meticulous service.

"Because the diners are so many, they often have to line up, and the bottom is to provide free manicure, shoes, and hands for waiting customers, free drinks, snacks and fruit." And the waiter comes from corners, can find the fellow service, the attitude is very enthusiastic. Thoughtful service, even in the bathroom will have special services, including open the faucet, squeeze hand sanitizer, hand towels and so on. "Seabed fishing is to let customers feel sorry for the service quality, win the market reputation and public opinion hot."

Puppy electrical: Five years of continuous net vacuum cleaner sales first

Puppy electrical appliances are 2008-2012 consecutive five years of total net vacuum cleaner sales first brand, but the study of its development history, we found that it has a long history of offline development. According to network data, the establishment of the 1999 puppy electrical appliances are the first to enter the United States in the vacuum cleaner brand, but the development of the online is frequently frustrated, making its brand basically give up offline market. In 2008, after the development of the line, puppy electrical appliances seem to find suitable for the brand positioning of the soil, has set a "one-day sales 2356 units", "1.2 million daily sales", "most of the growth of Amoy brands," such as a sales miracle.

Compared with the line, the puppy electrical wire on the middle end of the commodity price set for the traditional store 1/2, high-end goods set in the traditional 1/4~1/3. Middle and high-end positioning, quality with the traditional stores half the price, forming a super cost-effective. Coupled with custom-tailored fashion, it is the biggest reason that puppy electronics can mix on the Internet.

Jie li ya towel: small towel to create Asia's top 500 enterprises

Jie li ya = good towel? Do not know how many people lift towels will think of Jie Li Ya, seems to be in the domestic towel field, in addition to Jie Li Ya no brand can say. As an essential product of home life, daily and skin intimate contact, product quality is particularly important. When the low price, poor quality of the towel flooded the market, falling velvet, ladder, fade and even poisonous towels abound. Jie Li Ya determined an iron law: only the highest grade of first-class yarn weaving towel, no time without first class or spinning.

In addition, in order to improve the towel's luster, feel, fluffy, moisture and other physical indicators, Jie Li Ya expense, on the basis of national standards, improve a spinning grade. It is such a standard, more than 20 years of insistence, make Jie Li ya become a synonym for a good towel, only rely on a single product towel category, become one of the top 10 domestic textile industry enterprises, and become Asia's 500 strong enterprises. In the increasingly competitive today, under the impact of the new brand still can not change its towel field hegemony, no fade.

Mr.ing: Got the world, the electric dealer represents the brand's reverse attack

In the electric Business circle, mentioned mr.ing, Sheepskin Hall almost no one knows. This is a representative brand with a pure positive quotient gene. In the Mr.ing shop do you often think a shoe money very familiar? Yes, mr.ing from the day it was born on the stubborn cost of selling well-known brands selling models and famous. In today's soaring prices, it does cater to a large proportion of people's psychology. Their pursuit of fashion and personality, but the purse can not afford to buy original authentic, and mr.ing very good to make up for this.

You can spend a little money to buy a hot sale, and there are more color options, suitable for different scenes. Mr.ing adhere to their identity, do not do a cottage, and do the revised paragraph, should be worthy of respect by the industry. Borrow the international trend of the style of the public version of the revision, rather than the poor plagiarism but publicize their original, and then rely on ultra-high price to win the user's favorite, it is the current electrical goods brand impact on traditional brands the most important reason, as to this is right is wrong, leave everyone to review it.

Camel Camel: A representative of traditional brands to enter the electric business

Founded in 2005, Guangdong Camel Costume (CAMEL), in the development of E-commerce before the company has more than 3,600 offline entity stores, counters, has a strong product development and production capacity, covering fashion casual shoes, men and women purses, belts, outdoor sportswear and other categories, only the new number of footwear each season up to thousands. 2010 Camel Camel set up E-commerce Business Department, the development of e-commerce channels. Relying on the brand and product quality under the line for two consecutive years to become the whole network of men's shoes sales first brand. Only in 12 day cat Double 11 activity day, sales more than 115 million yuan, become only in Jack Jones sales under the second brand. and camel other sub-category of franchise stores, also basically entered the top 100 sales rankings.

Online, and camels on the same scale and even more than the impact of camel brands abound, why the line is the camel ahead? This and camel online with the same level under the line of "three packs" service is not unrelated. Only for the persistence of product quality, in order to obtain the best market reputation. Nowadays, the camel has become the representative case of the traditional clothing brand stationed in the electric quotient, we boldly forecast: "In the future, the brand will not divide the line under", the electricity merchant will become one of the indispensable channels of any brand.

Conclusion: Quality is the cornerstone of the brand, only the guarantee of quality to make the brand long. The Department of "2013 annual conference" Quality, taste, Brand series planning, due to limited space, only to clothing, food, housing, line 4 Direction 8 brands for the case to do a simple analysis, you can participate in the discussion, "which brand is the quality of your heart No.1?" ”。 Another, for the next issue of "taste" theme, tell us "What do you have in mind the most product brand?" "And say the reason you like them, 2013 send the annual meeting, August 27-28, see Beijing!"

Taste: Brand collection and notice of Soul Brand

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