Why didn't you "shoot" the racket?

Source: Internet
Author: User
Keywords Venture
About the E-commerce site market share of what indicators to determine the problem, I think most people know that the purchase or sale of goods is a final, irreplaceable indicators. I have been online since 1997, the site has been registered less said there are hundreds, but I have to now for the real in use, regular or irregular login site, think about 10. The remaining 90% of the site, mostly 10 years ago or 5 years ago registered, in addition to a few e-mail, I have no think of anything else, the registration name and password has long forgotten to nine. The number of registered users to define market share, obviously not appropriate. And if the use of the site to publish their own number of registered users, its data is authentic not to say, how many users in the death and death of the sinking, you do not know. To define market share by the number of online items, the unreasonable reason is also very superficial. Now there are daxing shopping malls in the wind, a mall if not the geographical location of the election, the consumer to find the right, even if the car came to the front, there is still no number of buyers. Pat not catch up Taobao reason, has been asked several times by reporters. The first thing I thought of was the "network effect". On the network effect, I in Beijing these years, I remember the advice of a friend in the early days: in Beijing to find a restaurant to eat, we must look for more places, deserted restaurant you must not go, went to a certain regret. Online shopping buyers may have the same spending habits as I do. I also said that the reason is that buyers and sellers are now paying attention to credit. The accumulation of credit is required time, Pat Network formal trial operation also only a year of time, the trust between the sale is still to be established and stable, which is a pat online turnover is not one of the reasons. Our survey from Chengdu, Wuhan, found that Taobao in the mainland cities have a higher proportion of buyers and sellers, can be seen Taobao brand with a strong penetration of the country's strength. Tencent in the past few years, in addition to patting several other aspects such as wireless value-added, the expansion of online games and entertainment portals has achieved rapid success, and I think there is a prerequisite for success in these areas: Tencent's expansion in these fields has never left its core users ' recreational needs, The QQ brand has not clashed with the nature of the business in these areas. Consumer-to-consumer E-commerce situation may be very different, that is, QQ brand "chat", "Game", "play", "Young" and "students" these labels, may be the need for E-commerce and trust has a strong negative correlation effect. Tencent Portal's future advertising revenue and Racquet network future development prospects, are urgent need for Tencent to launch a brand promotion strategy, but this strategy we can not expect it like Tencent in other areas of development as lightweight to win. Most of the mergers and acquisitions have failed, the difficulty of user group integration is one of the important reasons; separating, changing, or extending a user base is also highly difficult. Taobao market share of more than 80%, we need to worry about its monopolistic position? May need to, because the future of Taobao will be involved in charges, charging business when a single big situation for our consumers. ButMaybe not. Online retail Consumer-to-consumer and the consumer has no obvious boundaries, Taobao's competitors are not limited to ebay and Pat, all of the business-to-consumer and even business-to-business may be Taobao's competitors; not just between the consumer and Consumer-to-consumer is moving towards convergence, online retailing and the internet retail is also moving towards integration. Shopping shoppers don't get a satisfying shopping experience on Taobao, and he has the option to go to countless other shopping sites, including those online stores that shop in the Internet. From the dialectical relationship between patent protection and technological progress, the monopoly of Internet due to the innovation of technology and business model may be a part of the progress of Internet development, because it brings about a new round of innovation or integration that tries to break monopoly. As an e-commerce Internet in China is far from as the entertainment of the internet as mature, Taobao's "monopoly" so far from the "monopoly" like Tencent and Baidu more let us uneasy.
Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.