Why do Chinese people have a unique feeling about surfing the internet?

The size of China's internet is staggering. China has nearly 600 million netizens, more than any other country in the world (the second in the United States has 254 million internet users). This figure accounts for only 44% of China's population, which means that if half of the population in every province of China can surf the internet, the number of people on the Internet will be 135 million more. 78.5% of Chinese netizens use mobile devices to surf the Internet (the US is 63%), and some of the most popular services like micro-letters are mobile apps.

Chinese people surf the internet more often than Americans. In the 2011, Chinese people spend more time online than watching TV, and in the United States, this may not happen until this year. More than 75% of Chinese netizens often speak online, compared with less than One-fourth in the United States. This year, Chinese netizens are expected to spend more money on online purchases than Americans.

There are many reasons to explain this phenomenon. is closely linked to the state of the country line.

Weak existing media

As China's media are censored, the Chinese are trying to get online to understand what is happening in China and how other people perceive China. And if you ask a typical Chinese TV program, the answer you often hear is: "Oh, TV is boring." There are many channels, but there is nothing to see. "So the Chinese are going to have fun on the Internet."

Population mobility

In the 1990, only one-fourth of Chinese people lived in cities. Today, half of them live in cities. This means that 300 million of people are far from their friends and relatives who grew up, and the Internet has become an important tool for them to connect with their home people. China's urbanisation will only continue: the Chinese government plans to allow 250 million rural people to move into new towns 2025 years ago.

The income gap is increasing

China's economy is growing very fast, but inequality also accompanies it. In 2013, for example, China had more than $1 billion trillion in wealth of 315 people, compared with 2003. Those who are richer than others in a short time want to make friends with people of similar economic status, and then they turn to the Internet.

The children are lonely.

China has implemented the one-child policy for more than more than 30 years, leaving most children without siblings. Come back from school, face is always parents, they want to play with their peers, so they will surf the internet.

Some adults are lonely, too.

The one-child policy also leads to more males in China than women, especially in rural areas. So the competition in the marriage market is fierce, some men have to work hard to find a partner. The internet provides a good opportunity for them to find the right partner.

Another major reason for the popularity of the internet is that people have a lot of quality websites and services to choose from. While China cannot use Facebook, YouTube and some of Google's services, they have a lot of similar services, and in the United States, Facebook is the main site for communication among friends. In China, people will choose QQ space, micro-letter and everyone. Most Americans choose Twitter when they want to communicate with celebrities and strangers. There are Sina Weibo and Tencent Weibo in China-they have a lot of microblogs. In social games, the same is true: Tencent, NetEase, Sina Weibo and so on. There are also sites in the United States that do not have similar counterparts, such as 9158.com and yy.com, where users can sing with others or with others. These sites provide people with the entertainment they need and make it easier for people to connect with each other.

Another reason is that the network connects businesses with shoppers:

There are plenty of cheap shopping options on the Internet.

In China, 5 of the largest retailers accounted for only 10% of the retail market, so most consumers go to pop to buy goods, the category is not much, the price is not cheap enough, so consumers will go online shopping.

Brand weakness

Some of the Chinese experts I interviewed expect China to add 330,000 new products each year, mostly without brands, and most of them will fail. Consumers don't know enough about these products, so they can talk to others online. In fact, more than 40% of online shoppers are the first to see information about a product in social media before they buy it.

TV advertising costs are expensive

As the state controls television and television advertising prices, businesses often complain that television advertising costs are too expensive. And the internet provides them with higher-priced advertising channels. Companies can not only advertise on the Internet, they can also pay the network opinion leaders, improve their products praise.

Courier service on the day has been common

One reason why electric dealers have been so successful in China is that in cities with more than 160 people, more than 1 million of the day's deliveries are quite cheap. I ordered the goods online in the morning to the door of the afternoon, this experience more fun. Some Chinese start-ups will even launch services in the next 8 years for delivery to any city in the country within 24 hours.

We should expect China's Internet to continue to attract a large number of users while seeking more ways to achieve it. Chinese companies – who often work with others – are speeding up this trend by constantly experimenting with new things, with low design costs and daring to fail to create this freedom of creativity. If Chinese Internet companies launch something that is not very good, they just set it aside and move on. This allows them to create things that American companies such as Facebook and Twitter cannot create.

If this trend continues, we will soon be able to see the United States and the world using China's Internet products, as in the past, such as non-electronics products, this will only be good for consumers.