Why do I have to do "open sesame--traditional enterprises to carry out E-commerce" course

When the boss of a traditional business talked to me about e-commerce, they tend to the understanding of E-commerce two extreme, or very confident: "They can do 200 million a year, I can do it", or very inferiority: "I do not understand e-commerce, no one, no experience how to do", they still did not really start to practice, Most of those who do are far from ideal. Now, the community a large number of e-commerce forums and summits, is basically the "successful experience" E-commerce enterprises, for those who intend to or have entered the E-commerce business is always the effect of the shoe tickling, and even misled these simple traditional enterprises. I am thinking about the traditional business transformation of e-commerce, what is the most needed guidance and help?

Through a lot of research and interviews, I found that: first, the traditional enterprises to carry out E-commerce, detours, spend wrong money, down the back of the example, than the so-called successful enterprises much more; second, many people think that the reason for these failures is to find the wrong people, poor promotion, service is not good ... But I find that the most fundamental reason is that bosses and executives themselves are not accustomed to the concepts, habits and thinking of E-commerce. If the root is wrong, the back is all wrong. Perhaps you will disagree, did not do, also can only stones, when pay tuition. I feel not all right, in fact, many errors are completely can be avoided before the investment, others have made mistakes, why do they have to spend so much cost himself to go through. Learning through practice is the most expensive study in the world. So, I hope to find a way to learn, through a few days of training and learning, experience and understanding of the failure of enterprises to spend a year, burning millions of to get things.

Looking at the market now may have some E-commerce president training, but most of the talk is the method and skills. Six months ago, I was determined to start a training program aimed at transforming traditional business concepts and helping traditional business people to truly turn into electric merchants.

It is worth mentioning that the introduction of this course also has a background, a company invited me to participate in a traditional enterprise meeting to discuss the strategy of E-commerce, after a day will also conclude, only to nothing. These meeting executives simply do not have the basis for communication, even the understanding of E-commerce is very different, really "chicken and duck Talk". At the time, I suggested that all the relevant executives should be given an e-commerce literacy training before discussing the strategy and direction. Sure enough, after half a day of training, they agreed on a half day's time and formed a clearer strategy. So I think that the training of senior management's literacy training and concept change is the first step that any traditional enterprise must take. Later to many traditional enterprises, including manufacturing, foreign trade, retail, trade and many other enterprise training, have received very good results. A lot of it is because of this training, immediately start E-commerce, or the start of e-commerce opportunities and ways to make a substantial adjustment.

Co-operate and enterprises to carry out outsourcing cooperation, the first step is also to the senior executives to do the training, the following negotiations and cooperation will be very effective and win-win situation.

In today's era, an enterprise to completely out of E-commerce, the basic can be sure that is waiting to die. But there are so many traditional enterprises in the hesitation should not be on e-commerce, tangled in the online and offline channel conflict, ad ads, find the wrong person with the wrong person ... There is a need for more traditional business people to take part in this brutal brainstorming, instead of changing themselves by time, investment and the way they have gone before, but through a day or two of training to achieve the most critical conceptual shift.

Based on this consideration, also based on the experience accumulated in the previous training courses, I spent almost three months to develop the "open sesame-the traditional enterprise E-commerce" President of the public course of the course, I believe that if a traditional business people really participate in this course, at least more than half a year to save time, Reduce investment by more than 100,000 and increase income by more than 100,000.

"Work" is popular in E-commerce circles, but for executives who focus on "work" that is too specific, it is a disaster for e-commerce projects. This course, and the future of the Executive "network Marketing" courses, with the current market mainstream courses are fundamentally different, do not talk about specific operations, methods, skills and skills, etc. (these should change the boss has the right concept, the following professionals and executives to participate), The purpose of training is to find the boss subconscious misunderstanding and misconceptions, not in the traditional enterprise "successful experience" drag, to the empty cup of mind to see the nature of business and the traditional e-commerce. Change oneself, break oneself, turn student into a network time of electronic commerce decision maker and leader.

The training concepts and methods of this course are also very different from the current mainstream E-commerce training in the market. Many people like to listen to the "successful enterprise" of the star characters share, as if in PPG before the collapse, want to listen to PPG Boss Sermon. This hope is understandable, but the traditional enterprise executives ultimately do not have the real hope of things, and even misguided, such as the previously respected "Light Company", today's Jingdong is "overweight company", in the end the right. It is difficult for companies to find the right strategy without understanding the truth.

"Art comes from life, but above life". The same is true of training and education: from practice and from practice. It is a very difficult and complicated process to summarize, summarize and improve the practical experience. A successful entrepreneur, very few can turn into a good coach and mentor. A good coach who helps the team to succeed is often not the best athlete. Although I am successful in practice, training development, and lecturing skills are not the best, but together, I believe that can help students realize the wrong idea, and bring wisdom. Also to fill the gap in the current E-commerce training market, I also hope that there are more excellent practical e-commerce and research to participate in, and jointly promote the healthy development of China's e-commerce industry.

The current training market is very confusing, I do not expect this training to start how hot, we will use a peaceful mentality, and constantly accumulate credibility and brand, through the recommendation of students, and constantly develop. At least monthly start-up, perseverance. We will devote more effort to the continuous improvement of the course, the case, the practice and the game is rich, more effective. Students to provide more free follow-up services, such as the cooperation between students and exchanges, and successful enterprise experience to share, as well as to help students contact investors, to solve capital bottlenecks, introduce talent. I believe that as the Secretary-General of the China-Europe Business College E-commerce Association, the students will be brought a lot of resources, through various ways to help students business e-commerce success.

The first purpose of this training is not to make money, my biggest wish is through this training so that traditional enterprises to understand some of the truth, less to go some detours, less to spend money, quickly occupy the market opportunities. To this end, we have formulated such a policy, if the trainees are not satisfied, whether it is my reasons, or the reasons for students, the same day to give students a full refund. The only reason to make such a policy is because of my confidence in the course, and the fact that I think the boss is going to take part in the training, the biggest resource is not money, but the time, if the boss and executive training, there is no feeling, there is no change, even if the tuition refund, the customer

As the Shanghai Municipal Commission of E-commerce training to undertake the base, we hope that all participants in the training, the earliest understanding and sharing of the government's e-commerce policies and supporting the traditional enterprises in the transfer of funds to the benefits of transformation.

Next year, the training center will be introduced into the country's best lecturers, start a full range of E-commerce training courses, from senior executives, professionals, to young people into the vocational education, the Shanghai Electric Business Training Center to create e-commerce training base to help more enterprises more stable on the road to E-commerce. I also hope to discuss with more fellow people (T.SINA.COM/121DM).