Why do we have to do E-commerce

On the origin and development of E-commerce, there have been a lot of elaboration and discussion, here we put aside the internet and lifestyle changes led to the demand model of E-commerce, the view that the problem from a commercial point of view.

E-commerce is the fundamental or commercial, electric business enterprises, the bond between suppliers and consumers is the relationship between supply and demand, that is, the relationship between buying and selling, the traditional mode of business, the purchase of goods from suppliers, resale to consumers, this pattern is consistent with offline, but the electronic business is to virtualize the process of buying between the enterprise and consumers. , completely through the Internet to complete product screening, order, settlement, distribution and after-sales service, trading relationship will not be due to the virtualization of the process of the inherent subversion; as a business, the electric business enterprises can not escape the profit and meet consumer demand of the two most critical issues, no profit business model does not exist in the foundation, And throughout the business industry, the profitability of the business has become the crux of the industry, the establishment of Dangdang in 1999 even if the market is still in a loss, the industry boss Jingdong Mall Although the market is the first (autonomous enterprise), but the annual loss of hundreds of millions of dollars, In the general loss of the industry how to profit naturally become the topic of discussion, scale effect, integrated integration, model innovation and other views have been commonplace, the popular teaching of profit is to make money, the simple sense of scale expansion does not necessarily bring profit growth, Only by increasing the income source relying on the expansion of scale can we realize the promotion of input-output ratio. Of course, the increase in the source of income is mainly the value of the original enterprise resources, rather than the expansion of the new business model, such as advertising revenue, page resource income, Jingdong, when, Amazon, a shop is now open the business model, In particular, Beijing-east, platform turnover from 2011 to 2.4 billion, increased to 2012 12 billion, jingdong in accordance with different categories of merchandise to the merchant charge 5%-12% fees, that is to say, the average, Beijing East 2012-year gold platform fee income has about 1 billion, And this part of the income is in the original proprietary mode, as a result of the original technology and flow resources generated by the new source of income, in addition, Jingdong also made full use of its own flow and page resources, 6 18 activities, the Beijing-East home of a package location of the lowest price of 100,000 yuan, the daily advertising revenue should be millions other, Liu stressed that in 2013 to achieve a single quarterly profit, although this expectation is likely to have a lot of uncertainty or purpose, but in the long run, the increase in the Beijing-East income channel will be to win for its loss to lay a solid foundation. Enterprises have the prospect of profitability, and this goal is not misty, naturally become the driving force for the development of enterprises.

From the user point of view, the product online or offline, to buy or not to buy, to see demand and purchase capacity. The demand is well understood, the electric dealer moves the product from the line to the line, products have been displaced, and its own properties have not changed, the product properties will not change the needs of consumers, the difference is only the specific way of shopping, the need for the same background, the electric business compared to the high-speed growth of the line of sales is blamed on the low price, At present, most of the online shopping consumers or ordinary white-collar mainly, according to CNZZ data, about 80% of the net consumer age between 20-35 years old, the age structure determines the overall purchasing capacity of consumer groups, so the domestic electricity business consumer products or to low-end goods and necessities of life mainly, Middle and high-end product consumption, especially for men to buy the main product is basically in the initial stage, the purchase capacity and demand ultimately determines the website merchandise sales, but also determines the speed and scale of enterprise development;

Enterprises always Fancy is the profit, the consumer is their own extra income, is essentially a kind of profit, to do the electricity business is to find between the enterprises and consumers to balance the two main bodies.