Why do we have to link online shopping and fakes?

Recently, on the issue of online shopping and fakes heated discussion, Taobao as China's largest online shopping platform is also standing in the forefront. Ma Yun dedicated to this issue is entitled "Online shopping is to solve the problem of fake medicine" speech, I will also Ma Yun's speech from beginning to end looked at, feeling Ma said very really.

It seems to me that there is no direct relationship between online shopping and fakes, and that the two must be related to each other, unless they do not understand online shopping or intentionally.

Online shopping makes "customer is God" into reality

As a result of the introduction of credit mechanism, so that buyers can easily http://www.aliyun.com/zixun/aggregation/17553.html "> buy the status of goods to make a comment, and these evaluations are open to each netizen, this" Word-of-mouth " The transparency is almost all the advantages and disadvantages are written on the face, so that customers can easily make purchase judgments. And the net buys the margin system, as well as the newly introduced net buys the stipulation, lets the consumer be possible to have the question commodity to claim, simultaneously also may to the unsatisfied product return unconditionally.

Compared to online shopping, you can at random in the reality of the business evaluation it? Does your opinion affect his business? Does the merchant really care about your evaluation? In reality shopping, "Customer is God" is just an empty word. I bought expired yogurt at Carrefour and then went to the help desk to complain and claim. At the beginning, the service staff attitude is very good, when I proposed 10 times times the compensation, his attitude became bad. I quarreled with them, only received 5 times times compensation, although many customers at the scene, and learned that Carrefour sold expired yogurt, but when I left Carrefour, other customers will not know Carrefour sold expired yogurt, will not be suspicious of Carrefour's integrity. Therefore, the real business can not care about the customer's opinion and evaluation, because even if the negative, but only temporary, will not bring long-term adverse effects.

But on the Taobao platform, customers on the business of the difference in the record will always exist, and customers from Taobao on the main basis is customer evaluation, so the business is very care customer evaluation, and even Taobao sellers because of a poor evaluation continued to call the buyer, hoping to help eliminate the difference in evaluation. Customer status in the online shopping has been greatly improved, the customer really became God!

Don't force internet shopping and fakes to be linked

Some people say that online shopping is the main reason for the spread of fakes, which I think is simply stupid. In addition to some fraudulent small online shopping platform, there is no strong credit control mechanism and supervision of the punishment mechanism, in Taobao such a platform on the fake can only be one-time, will not be long.

The first part I talked about the net shopkeeper to "the good faith mechanism" the awe, a reverence for customer word-of-mouth, this transparent, fair, open "Word-of-mouth" evaluation mechanism to make it difficult for the net shopkeeper to cheat business to do a second customer, because as long as not silly to see the customers of the business and merchandise evaluation, users will not sell poor rating of goods, This means that the fake business does not do much. It also means that fakes are only a case, not a common phenomenon.

And compared to real shopping, fakes are easier to track on the internet. Because in the real shopping, many fake traffickers shot a place, from Beijing to Guangzhou, you can not find his traces. But on the internet is different, because can store the real name and IP address, logistics address quickly find the sale of fake nets shopkeeper, he ran can not run off.

Can be sure that the fakes in the reality of shopping will be more, online shopping very few. The reason why online shopping and fakes will be associated, the most fundamental reason is also the strong media properties of the Internet, so that some net purchase of fake cases easily quickly large area of the spread, so that is not a number of times amplification; In addition, "online shopping" This new industry in the forefront, a little bit of trouble will let netizens feel "panic".

Online shopping is a powerful platform to fight fakes

What kind of goods belong to the fakes? Counterfeit brand-name shoes, clothing, watches, handicrafts is not a fake? is some brand-name clothing not a fake? If these are fake, then each city is a huge fake base, in the major clothing wholesale market, you can see the global brand logo. And the net buys these Shanzhai brand-name goods customer, the heart knows clearly these goods are the Shanzhai goods, the purchase is the chart cheap or convenient.

For these shanzhai goods, if brand manufacturers really want to fight on the internet will be very easy. Data show that only 2010, Taobao total 14 million infringing goods, with more than 6,000 brands, the right to join forces, directly deleted from the Web page infringing goods on the 5.71 million. From this set of data, Taobao for brand manufacturers to provide anti-counterfeiting, protection of intellectual property rights of the best platform. If these businesses go to all over the country clothing stores to fight against counterfeiting, can have effect?

Those real fakes (for example, counterfeit Nokia handsets when authentic sell, buy poisonous spoiled food, etc.) are difficult to survive on online shopping platform such as Taobao, for Shanzhai goods, brand manufacturers can easily successfully fight piracy and rights protection through online shopping platform. From this analysis, online shopping platform is not only a fake base, or a powerful platform for counterfeiting.

China is the largest manufacturing plant, a large number of enterprises rely on the production of survival, and online shopping provides a more low-cost channels, so that the manufacturing industry can expand domestic sales, so that the Chinese netizens get benefits, but also for many network shopkeepers to provide employment opportunities, in fact, is the result of three surplus. Therefore, to combat fakes to find out exactly what is real fake, how to unite industry and commerce, public security and other law enforcement agencies to combat fake dens, found the root of the fake.

The establishment of the integrity system takes time and requires the joint efforts of the whole society. With the development of China's economy, the increase of per capita income, the average education level, the integrity of the environment will become more and more good, and online shopping fraud and fake also will become less. And because the maintenance of the network mainly rely on "good faith", so the popularity of online shopping will also greatly promote the establishment of China's credibility system. As Ma Yun said, no rules savages, the establishment of network rules determines the size of the online shopping market, is the most important.