Why do you want to enter the marriage field?

(China e-Commerce Research Center) March 28, sponsored by the Technode of the annual Chinabang ceremony held in Beijing. Public comments The joint founder of Mr. Longwin in this Conference to share comments on the O2O in the field of Chinese-style innovation achievements.

Longwin said that the public comment was founded in 2003, and at that time, the United States, Yelp has not been established, it can be said that the global initiative is the first Third-party comment platform. At the beginning of its creation, O2O, the words of the fire in these two years, were not even born, just say the user likes to eat but can not conveniently find the information of the restaurant, and comments by slowly accumulating user information to come over 12, during the period also cut into the trading field, did a group purchase, has now been covered from catering to other areas, as well as more users and cities.
Longwin believes that the word O2O, although the recent fire, but it is not important in itself, it is important to show that the Internet and the traditional industry is becoming more and more closely together.
Public comments Why do you want to enter the marriage area? The
comments on the current report to enter the area of marriage, Mr. Longwin also gave reasons. First of all, marriage itself is a low-frequency event, but the industry itself is very special. Low-frequency times at the same time, around the marriage cycle is relatively long, from love to buy a house decoration baby can include.
Second, the plate in the wedding market is very large. Including reviews first to do the catering to the present marriage, these are very traditional industries, itself and the internet relationship is not small, but the problem, which also caused the information asymmetry. For example, a table of 10 people may be 1000 dollars on the line, to the wedding banquet on the average down more than these, according to a reasonable business model, the more the more should be cheaper, so the whole marriage area there are a lot of information asymmetry, the public comments want to do is to disclose more information, so that users have more choices.
comment on horizontal intervention more platforms
in the 12 development, horizontal get these fields, the earliest is to do catering, then is leisure, then is the film, it is worth mentioning that, Longwin disclosed that China's film at the box office every seven movie tickets inside A is a public comment sold, So it accounts for One-seventh of the market share. In the hotel reservations this piece, reviews more is to do comparison platform, compared to the price of different suppliers to the user to choose. Others, like takeout, are investing and accessing the "hungry."
Chinese-style innovation in public comments
Public comments should be regarded as the global initiative of Third-party reviews of the platform, by the end of last year has more than 60 million of the comments, covering the number of merchants has more than 12 million, covering more than 2,300 cities nationwide. And with the increasing purchasing power of Chinese consumers, the comments also began to expand overseas markets. And more and more based on overseas business concessions, buy more and more will appear in the comments. If the user goes abroad to travel, still can use the public comment to search.
In addition, the public comments make the information symmetry also forced the traditional industry to further accelerate the fittest and the Internet. Many service-poor shops have no place in the mobile internet age. On the other hand, reviews such a platform also changed the traditional business in the means of marketing changes, the entity coupons, membership cards haveIt's hard to see. And reviews are further promoted from booking, queuing, ordering, checkout and other functions of the full online.
These internet means for traditional businesses, they must not be able to develop, and reviews the advantage of the Internet gene and more than 10 years of user data accumulation, it is easy to connect with these businesses.
Finally, Longwin that the O2O industry will continue to be hot this year, and more traditional industries will join the ranks. (Source: Moving Point technology; Author: longwin)