Why does the hot sale of healthy appliances start from the electric dealer?

According to Beijing East December 26 in the indoor environment and Health Appliances seminar published a data report shows that the current health home appliances are selling trends, in 2013, 9 million users have purchased health appliances. This trend is very interesting, because health appliances belong to functional products, for a long time, are the basic appliances supplement. Now all of a sudden "hot" up, but also on the rise of the electric business, it is very interesting, from which, you can see some http://www.aliyun.com/zixun/aggregation/32618.html "> consumption concept of the changes in the situation."

The report shows that there are three main categories of health home appliances, namely air, water and health related. According to the monthly sales changes, we can see that the sales of these appliances, and environmental changes are closely related.

For example, the air purifier in Beijing sales has been good, and sales mainly according to the Beijing city changes in air, in other words, the air a bad, we think of to buy a purifier.

In Shanghai, the trend is even more pronounced. East China began in November, continuous haze weather, sales soared several times. The health of this thing, or a lack of strong sense of things, and sales soared mainly by the surrounding environment and news of the intimidation and influence, and the choice of the reason for the electricity business must be the user to see the relevant news, by the way from the Internet to start looking for related products reasons.

There is also a data that is worth paying attention to, although the number of children (aged 0-6) who buy air purifiers accounts for only 24%, but the penetration rate is 2.5 times times that of families without children. At the same time for different needs, air purification products appear a variety of trends, such as household, car, formaldehyde, office, children, etc., for different groups. This led to many families more than one purifier, 2013 per capita purchase of 1.27 units. Jingdong forecast 3721.html ">2014 annual air purifier sales will be three times times the 2013."

The situation of water purification equipment is similar, since the beginning of a large number of dead pigs on the Huangpu River in the early years, the safety began to be the public attention, and later a number of dangerous chemicals poured directly into the river, Hangzhou water has been a strange smell and other events, deepening public concern. Because water pollution is more difficult to see the naked eye, unlike the air mist and haze looks so obvious, so water treatment equipment, is not affected by the regular climate, but there are geographical features. For example, the North water quality is relatively hard, RO machine demand is relatively high; the water quality of central China is comparatively good, but the problems of rust residual chlorine are more serious. So the ultrafiltration machine is more, South east China's industrial developed, heavy metal pollution is more serious, so the user to remove heavy metal function demand is In drinking water equipment, families with children have a higher penetration rate than 3 times times that of a child-free family, in other words, children's health is more important to the user.

At the same time because the process of water treatment is more complex, so users of the simple requirements are relatively high, convenient no pump without barrels without waste water and so on are relatively popular.

Other health products include humidifier, wear equipment, testing equipment, kitchen types of supplies and so on, here kitchen supplies innovation is worth noting, Noodle machine, air fryer, bean sprouts machine, oil press, juicer, and so on, it is still in food safety, we would like to use some tools to make their own basic food. It is noteworthy here that the 35-year-old buyers accounted for more than 90%, a large part of the young people bought to send the elderly, so this type of product consumption of the main group, or mainly young people.

From some of the above analysis, we can see that young people pay more attention to health information, which is related to their consumption concept, and older people are often unwilling to pay for what they can't see, in this sense lag behind. Because young people are more aware of the new things, but also more concerned about the external information, Health and safety awareness is stronger, there are more sophisticated online shopping experience, so the health of home appliances selling, is from the Beijing-east such as the electric business platform began. Offline has not shown such a strong trend, because such products in the traditional home appliances market, also can not occupy the main counters and location.

At the same time because these are functional home appliances, so the user on its functional details of the requirements are relatively high, and in the electric business platform, this display is often more comprehensive, and in the traditional stores, they often need to sell sales staff, because the level of sales staff is uneven, also can not form a large area of

From these trends, some special features of personalized small household electrical appliances consumption is a trend in the future, health related is only one of the major categories, and these special small things people have a great demand, but lack of display and sales space, from this point of view, these products from the Beijing-east platform such as selling and popular, is also an obvious feature and trend.