Why Groupon can make the "no innovation" model bigger

There are a few short thoughts about Groupon and group buying that are posted on their microblog (see previous article), and are sorted and reviewed here.

Groupon Development process (funding)

At present, a total of 173 million dollars of investment, first of all in 07 by Eric Lefkofsky and Brad Keywell input zero, and then 08 by the new Enterprise associates into the $6.8m of a round. In 09, the B-round came to $30m (Accel), and the recently completed C-round added DST to $135m, and the final round of Groupon is estimated at around $1.35 billion trillion. Groupon is a good example of how a company can be seen from the speed of financing, the amount of money being injected and the sum of dollars.

Groupon's recipe for success (Why Groupon?) ）

to understand why Groupon is successful, in addition to watching its current status, it is important to analyze its historical trajectory – Groupon predecessor from the Skunkworks website (thepoint.com), founded in 2007, aims to organize group behavior, in fact group buying is a subset of Skunkworks; some of the growth-driven points from the founder's mouth include: From the beginning of the operation is very much focus on each launch of the deal quality, the exact words are "extremely high standards". The company has a team of specialized researchers and analysts to dig deep into user preferences, to ensure that only by the popular users of the deal can be online; one of the stories that was overlooked by a lot of people was that Groupon dug up Mark, who worked for Netflix (also known for data-focused companies). Johnson as chief data Officer (figuratively); the other thing that's great for the company's rapid growth is that Groupon attaches great importance to customer service because it is essentially a service company, Satisfied customers coupled with a variety of carefully designed social media to spread the amplification effect. It's the same DNA. Why are other group-buying sites (before or present) Unable to reach their height?

What does Groupon follow?

As Groupon has achieved a good penetration rate in many local city markets, part of the focus from La Nieu to retained transfer is also a necessary step. Named Groupon Rewards Program is currently in a small range of tests, and some of the steps are consistent with the way in which they were previously engaged, such as the construction and balance of integral entrances and exits;


Another obvious follow-up development is the investment in mergers and acquisitions, the recent acquisition of mobile app developers Mob.ly and Europe's largest group purchase site Citydeal.de left outsiders a lot of space to imagine.