Why not use tag for Chinese website? Why doesn't Flickr get through?

1, Tag
There is an old topic, why does the Chinese website not use tag this fashionable 2.0 concept? In the 2007, I explained to my colleagues why (although they did not believe), in 2010 years, the topic should be quiet? But there are a lot of people who are not buxinxie, and often product designers are ambitious to tag. They think that the world without heroes, who, to death of the bold starved timid. Well, I'll tell you again.

What is tag? is an auxiliary form of content organization. At home, the first hurdle it encounters is the granularity of language. The English language granularity is the word, has the conventional fixed word form meaning, for example a cat's photograph, the tag is mostly cat. However, in the Chinese environment, the granularity of language is the word, and the word has a variety of forms. Also is the cat's photo, tag may be a cat, may be cat, Cat, Mimi, Kitten and so on, each is correct, there is no unified way of expression. Makes the content organized under the same theme lax.

The second major obstacle is the use of the habit, tag by the user tag up, which means that users must first have the initiative to classify the content of the intention, and then will accept the means of tag. I do not understand the mentality of foreign users, but domestic users, as I know, basically lack of this willingness. He lacks motivation to organize content-whether it's his own or someone else's. Even if you force him to fill in the tag, it will only make users feel at a loss, too troublesome, blindly fill in. He preferred to choose a clear preset category because it was one of the things he could easily understand.

Domestic users do not need to classify, but are not accustomed to the content of personalized classification. The cost of a classification organization is either to be borne by the product side or to reduce his thinking costs with clear guidelines.

Then, if the Chinese website wants to use good tag, must break through the two pass. The website content best has the common meaning word (user composition and content topic is relatively single), and the user also had better have the intention of sorting out the information (the user can benefit from). You see, the closer the result of the screening is douban.com, but this is also closely related to site positioning, difficult to replicate.

So in most cases, tag doesn't have to. The official provision of preset categories (possibly multiple classes/multilevel) and allowing users to customize the classification (after auditing becomes a preset category) is a clumsy but pragmatic approach.

2, Flickr
January 2007, when I was in charge of the content center, the jurisdiction includes digital channels, a pat on the head, want to do a photo sharing site. That is, later pp. Because at that time I did not understand the product, a lot of Mao recruit, the product is not done well. But there is only one thing to choose right: firmly abandon the Flickr model.

By the time I made the decision, Baba had probably been released, and then three or four copies of Flickr were released, most famously. At that time NetEase albums and NetEase blog also used the concept of Flickr. But these did not impress me, firmly decided that the Flickr mode does not go through.

Why can't we get through?

In the beginning, I saw only the first mine, the lack of a powerful public browsing center on Flickr. "Excavation" page content is too small, tag at home and not workable. Whether channel or forum, domestic users are accustomed to an information-intensive public browsing area to obtain content, by the product side responsible for quality audits and information classification. The habit is almost unshakable. Even in the high-end community such as watercress, book audio and video entries constitute an effective public browsing area. and Flickr just can't provide users with a centralized browsing mode, user-node jump browsing is not in line with national conditions, the group is a mature user based on the derivative, can not step across the past.

continued to make PP for a year, and found the second mine in Flickr mode. All the information multi-node distribution, click on this page to refresh the site, there is an important threshold is "content quality assurance." Every user enters a page, need to find a content of interest, point into the next page, let the click of the chain can be strung up. If he passes through several pages and finds that the photos are not interesting, it is likely that the window will be closed-and the site is completely withdrawn.

The following two pages are Flickr and the March works selected, aiming, click, who can maintain your click impulse?

http://www.flickr.com/explore/interesting/2010/03/
http://www.yupoo.com/explore/interesting/2010/03/

The domestic photographic quality is far below Flickr, at the same time the domestic photography amateur's willful uploading behavior is between the album storage and the work display, makes the jump type browsing often because "no Nieder place" and the entire exit. An overly mediocre level of content cannot support a decentralized information node. If the lack of a large number of outstanding works to connect, Flickr mode of user clicks the chain is very easy to break, which also means that the user's trust in the product break. But the dynamic is affected by the thin user relationship, can not hold the sky collapsed.

As a result, Poco is far ahead of Baba, and is a triumph of a typical localized product VS. acclimatized.

3. Talking about popularizing
Promotion is not my ability to be good at, but recently have to participate in the development of promotional plans, grabbed Chin thought for a long time, to promote the product as a few shallow views.

The first step is to filter out the potential target user base of the product, and it is best to do a simple classification if possible. For the no differential promotion I have been very disgusted, the hit precision is too low, especially easy to import the impurities outside the user, Langora, to the target user formation interference.

The second step, according to the characteristics of the target user group, tailored promotional content, and strive for its propaganda information to impress, the product has a correct and positive expectations.

The third step, when the target user is attracted by the propaganda information, guides him into a friendly new user flow, quickly understand the product characteristics and competitiveness.

For most products, the focus of promotion is these three steps. But for our big platform promotion model, we have to pay attention to the other three points:

A, the level two domain name memory difficulty far surpasses the domain name, therefore must obtain the reliable fixed entrance, and prompts the user in the propaganda information these entrances. Convenient for users to find their way back.

B, find ways to integrate with other key products in the platform, it brings not only traffic, but also other products users trust you. Pay attention to the local brand linkage and exposure.

C, do not take a breath to play the light, promotion and your confidence in product competitiveness. The stronger the confidence, the greater the promotion. Otherwise, when the user has an obsession, it's hard to attract him to see it.

The reason is so simple, see how much we can do.

Source: http://firecacada.blog.163.com/blog/static/7074376201031304654976/