Why should we stand on the stage of the electric business after 5 years?

07 into Taobao, now looking back, http://www.aliyun.com/zixun/aggregation/34462.html "> Electric business Development speed and killing the tragic reality really let me feel soul-stirring." Here are some of my personal experiences and opinions:

Flow, the beginning of the electricity business, conversion rate for the electricity quotient of this, the brand for the end of the electric business.

First from the prehistoric Taobao, early Taobao are small sellers, many are not their own goods, wholesale purchase, karate consignment started, in this product quality, brand-building, supply chain generally weaker era, fortunately at that time the flow is cheap or even free, this stage of the competition is the flow and conversion rate.

Under the rule, homogeneity of competition only dead, back when I used all I know the unspoken rules, Taobao use the next time sorting system to distribute the flow evenly, is in accordance with the countdown to the next order, your baby closer to the next, ranking more before, so the goods became a factor in competition, because the goods have the exposure rate , there is the flow of exposure rate.

Taobao has been learning Baidu, are improving the algorithm. For one purpose: To maintain Taobao brand, whether it is to change the algorithm or to support large sellers, is to allow consumers to buy on Taobao to high-quality products, so as to avoid damage to the Taobao brand (and Baidu is to let customers search the most wanted things). So there is the popularity of baby and through-train promotion.

The algorithm of the popular baby has always been a mystery, and later announced, I guess is based on the volume of browsing, purchase, purchase conversion rate, praise, the amount of collection to calculate, the following is the unspoken rules I used:

1. Repeat the goods, such as 1 mascara, before the title plus a, B, C, D, 1 products copied into N. Then tile time shelves.

2. Repeat open Shop, open a few shops sell goods.

3. A large number of recruitment distribution shop, recruit agents, let the agent to help sell goods.

4. Hype credit, online buyers are superstitious credit, so caused the whole people crazy speculation, Taobao also intentionally indulgence, conducive to the overall development.

5. Speculation sales, only the explosion can get more traffic and better conversion rate.

6. Hype evaluation, good evaluation and innocuous foil products good negative evaluation is one of the core to improve the conversion rate.

7. A group of Wang Wang message, station letter, mail, mass advertising the original effect is very good, so far still not surprising.

8. The forum writes the soft article, the massive reply.

9. Bribery Amoy XX and other companies in-house personnel, to obtain more competitive promotional resources (I have someone to use around)

At present, the national market has now been divided up, behind the flames of war are countless funds in the burning, the author can not afford to burn this copper, the voice is not large, retreat and intensive cultivation, but also is not a reasonable abacus, analysis of the business market environment, no professional marketing agencies for their activities planning, even if there is too high cost, So for businesses to do marketing planning to choose E-commerce Outsourcing is also a good direction.

There is no law, there is a decision consciousness. The rapid leap of electronic commerce in China has proved the necessity of the existence of the online shopping model. In the future, the net buys the website the trustworthiness is a consumer chooses the net to buy the company main consideration factor, but the consumer to the website viscosity also decides the merchant's trust degree, therefore the net buys the website the brand to become more and more important.

More Taobao Mall outsourcing information, please pay attention to http://wb.v5shop.com.cn