Why users are not happy: China's consumer electric dealers six big bad!

Editor's note: E-commerce has brought a lot of convenience to our work life, but the future of the http://www.aliyun.com/zixun/aggregation/9764.html "> Development direction?" What else needs to be improved?

Perhaps from the user's point of view, from the user Xu Zi look at these issues (know links), more able to see the future development of electricity business obstacles. For the electric business practitioner, how to solve these problems, they need to think.

Users think is "rub, bad ah, bad", the entrepreneur think is "wipe, cost ah, cost", the perfect thing is difficult to exist, some problems we all see, but not necessarily someone can have a very good solution, so we make up to see it.

1. Registration cost

The face of a lot of the website of the Business-to-consumer, looking very interesting, but to buy things have to register, OK, register to register a chant. Your sister's, this username has been used for another. What？ Passwords must be more than 8 digits and contain both Chinese and English and numbers, and must be case-sensitive in both English and Chinese.

Wipe！ Racking your brains to think of one. Finally, brother NI completely do not remember which mailbox registered or this password brother change once forgotten. The OPEN ID is a paradox, and the small one is hoping to get through to the big one, but is the big family willing? That and the popular forum ID get through it, OK, look at Discuz and PHP are respectively ...

2. Commodity information

The introduction of the commodity information to the Business-to-consumer is intuitive, meticulous, professional good, but there is also a problem is too standardized. A full range of details of the actual shot map + exquisite model show Map + detailed size table + various disclaimers are standard. But is the consumer's confusion the color difference? is the detail texture so good? This picture is South Korea or European and American official online down? This size is European code or domestic code, not allowed AH?

And so on and so on, in addition to ask, so many pictures, how much server space to occupy and CDN? If this page on the first resource or other places, the flow of a large increase, the page will not be brushed away? Picture a few seconds to brush out the user is off the page? Are these all considered?

3. SKU Management for cooperative merchants

The big business has already started to connect the SKU of the cooperative merchant, to enrich the category of the website, to explore the theoretical long tail effect. But how to manage the SKU of these cooperative merchants becomes a great lesson. Many consumers reflect that in the large consumer website "shop Shop" to buy things encountered fake and shoddy goods, do not open invoices and other circumstances, returns can not be guaranteed.

If this is not the case, what is the difference between the Consumer-to-consumer platform? Oneself is a big C or big B, "store shop" becomes your small c. In addition, on the long tail effect, in fact, the domestic electrical business site almost no good to do a long tail, processing SKU is too human, material, financial and time. Not everyone can become Amazon, or you do digital publications, learning the App Store, but this is not generally difficult.

4. Logistics

The pain of the logistics of China's electricity dealers needn't repeat themselves. Every day, "We and consumer-to-consumer the biggest difference is the service" results of a single customer, more than 10 days did not receive the goods, or received the goods but encountered the JP courier, the so-called "user experience" where? VC and PE investment that little money is basically taken away from the construction of logistics. Self-built logistics no problem, but can become a large logistics? Can marginal costs be well controlled? Otherwise the Logistics Department will continue to lose.

5. Customer Service and call CENTER

What the customer emphasizes is self-service shopping, the entire purchase process does not call in, call CENTER? That is done after the sale, and regardless of that 800 or 400 call may not be able to make a pass, the play is also a sop to the answer, basically do not get mad difficult to solve substantive problems.

A lot of users will respond, although in Taobao was something to call the pro listen very griping, but somehow can have a personal real-time online solution to your problem, not in your mood when you can also gag a few words. So what is the advantage of the Business-to-consumer? Did you really do it?

6. Payment

The most important is the core of one, the foreplay all finished, finishing a foot, find payment problems, that absolute pit dad. Access to the Third-party payment system, to pay people, some of the data must be held in the hands of others. Completely with the net Silver bar, no third-party security system, many people do not necessarily dare to buy. Self-built payment system, photo can be won first do not say, won the promotion cost is sky-high, let alone also make users familiar with your payment process.

COD is a good experience, but based on the current situation of logistics costs are high, you can swipe the words that must be equipped with mobile POS machines, expenditure is not small, cash, unless the construction of logistics, but also to prevent the counterfeit money and manage the cash on the hands of the courier. Remember that there has been a directory to do a catalog mail-order friend told me that cod do a single 15-20 yuan, too unbearable ah! Want to let users cool, then you have to pay, the key is to look at the single buy reasonable unreasonable. In addition, one time everyone is in the big push app, that mobile payment solution and experience it?

Source: Tech2ipo