Why was Facebook defeated by Foursquare?

Why is Facebook wandering between its own places and Foursquare? Wen |CBN reporter Dongxiaojian In addition to our well-known QQ, the internet world with its own powerful resources to replicate the small company's products and services, is not uncommon. Last August, Facebook launched the Facebook Places, a similar foursquare location-based mobile online check-in feature. Foursquare was a social-networking upstart, and a few months later it became the lo-location of Solomo in the direction of the global Internet.　　You have to admire Mark Zuckerberg's vision, he sees a good thing and the trend of the future, everyone knows this is a big company and small companies between the beginning of the game story. The logic that big companies will eat small companies is not always true, otherwise there will be no startups like Google, Facebook and Twitter. But many people still believe that Foursquare will soon be defeated by Facebook places. At that time, Facebook had more than 500 million users, more than 150 million mobile active users, and Foursquare only 3 million users.　　and Foursquare and Facebook user overlap is very high, anyway is a simple online check-in, through who signed all the same, not to mention Facebook friends more. The fact is so, you guessed the beginning, not necessarily guessed the results. Data from July this year showed that Foursquare's users grew to 10 million, while "Places" traffic had been far below Foursquare, with only 6% of Facebook users trying Places.　　August 24, Facebook announced it will close places. On。 Foursquare is so simple that it can concentrate on signing up for the little thing, and it will continue to give the platform more fun, such as getting points or virtual medals when you sign in to a particular location Users can also get the title of "virtual mayor" at the site. It is these small games that make the user have fun in the check-in process. Facebook apparently has little to do with these details, and it doesn't take into account why users sign in.　　It's more of a product that's been developed to pin down opponents, and it's a bad start to motivation. Platform。 Unlike some of the country's habits that have blocked rivals ' platforms, Facebook has continued to open its platform to companies such as Foursquare after launching places. It's not that Facebook's own moral standards are higher, but in a market with basic business ethics, the ban will make partnersTurning to other platforms, Facebook lost more. Privacy。 To avoid Facebook's long-standing privacy dispute, places adopted the "opt-in" strategy, which means that users need to take the initiative and places information is shared. And Foursquare is more open, as long as the check-in will be shared.　　The deeper reason is that people are already a real identity on Facebook, and if you keep emphasizing where he's gone, there's too much privacy, especially in the eyes of friends of all identities. As we said earlier, Facebook is likely to launch this product to keep its opponents in check: You see, I have a product that looks like you, so don't ask for too much. Such competition abounds in the business world, but Zuckerberg's mistake is that "geographic location" products are not a common product for Facebook, but a strategic product that can increase its advertising accuracy. It diverts opponents, and in turn rivals know where they are worth. There is a timeline worth our attention: in the second quarter of last year, Facebook tried to buy Foursquare but failed, then Foursquare financed $20 million trillion, valued at $100 million trillion, and in the third quarter Facebook unveiled places　　In the second quarter of this year, Foursquare raised $50 million trillion and valued $1 billion, and Facebook closed places in the third quarter. You must have seen that in a market where everyone understands, Zuckerberg's rivals are not only Foursquare, but also a group of capitalists. In a market that must be robbed, valuations are foursquare for investors, whether they are listed separately or by Facebook. Mr Zuckerberg, in a sense, is in the middle of a later disadvantage and must not have been led by the nose. In fact, you can still see the passive Facebook tangle, which has added a new "proximity" (nearby) feature after closing places.　　The game is not over yet. This is a rare lesson for Zuckerberg. He saw the market and saw clearly the future, holding a platform to do all the Internet functions, but he did not see the strong opponents. We often see high premium mergers and acquisitions, which are not necessarily brain-heated, but rather a temporary compromise to win the future. It is said that the difference between the talks between Facebook and Foursquare was only tens of millions of dollars. You see, now the best time has passed. In the business world, if everyone knows what you want, you lose your bargaining power, your chips and your insights lose value, business always does. Share to: