"Wild Sugar Net" for independent designers are more sensitive to grasp the market demand

Abstract: Shopping Guide (Beautiful said, etc.), offline Shopping guide such as (the United States and clothing map), vertical electric business (such as mother and Child), independent electric Business (Fank) ... How else can the electric dealer play? I think the wild Sugar net featuring independent designer resources may be a case, it is in style

Shopping Guide (Beautiful said, etc.), offline Shopping guide such as (the United States and clothing map), vertical electric business (such as mother and Child), independent electric Business (Fank) ... How else can the electric dealer play? I think the independent designer resources as the characteristics of the wild sugar network may be a case, it is in the style of positioning as "a little sweet, a little wild," the audience is mainly based on the group, the design has the pursuit of young people. Has now been the IDG millions of Yuan Angel investment. This kind of a certain style to lock a crowd of fast fashion abroad have nasty Gal, modcloth and domestic warm island, Xi Melon, ujipin, Wowsai and so on.

Its two founders, Guo Zhelin and Zhangyan, have created the idea of a creative flash-shop that resembles a foreign fab. The wild sugar Net covers the category mainly includes the clothing and some light state ornaments. This is to do warm island experience, the warm island began to learn fab to do creative home, but found that the domestic 26-45-year-old audience for the design of the category does not have "obsession", only to locate the customer price lower, more just need services above.

The establishment of the Wild Sugar Network and the opportunities brought by the big environment are inseparable, three years ago, most of the independent designers in the form of workshops, brand awareness is relatively weak, and three years after the independent designer groups are often in fashion brand companies have accumulated a mature experience and their own supply chain resources. In addition, the decline in the garment export market has also allowed factories to start taking smaller orders. This provides a condition for the growth of independent designer brands.

At present, there are more than 500 independent designers or brands on the platform, 50-100 new products per day, about 5-10 series. From this point of view, the wild sugar do is fast fashion electric, compared to Zara and Uniqlo, such as the traditional fast fashion model, its advantage is based on a large number of designer resources, its update speed "faster", users can see many new choices every day. After all, every designer launches several collection a year.

In addition to providing channels, wild sugar is mainly for designers to provide marketing services, that is, through good quality content to better promote the work of designers. Wild sugar also hopes to help independent designers more keenly grasp market demand through platform data.