The hype and controversy over big data seems to be never-ending, but no one can deny the fact that the global data volume is growing fast and that the total number of times every 18 months is turned upside down. The use of these new data has spread to almost every aspect of our lives, but some are relatively intuitive and some are quietly happening. Today we are going to review the ten big data-deployment cases that are not known but actually exist.
Netflix
Netflix has become the largest provider of commercial video streaming in the United States-with 29 million video streaming customers at the moment. The company has also become a sponge for absorbing new data-what users are looking at, what time they want to watch, where to watch, and which devices to watch, and the amount of information exploding is a valuable asset in Netflix's hands. They even have information on which video the user is going to rewind, fast-forward or pause at which point of time, and see where to turn the video off directly. Now Netflix is starting to launch its own original program, and the production is based on the data just mentioned. They used the data to persuade the BBC to remake its TV-linked "card House", and to associate actor Kevin Spacey with director David Fincher fans with fans of the original series, and eventually let the two to join the new show.
Ancestry.com
Ancestry.com helps people combine themselves with family history and create unique tree-like genealogy. On the surface, the idea seems to have little technical content, but in order to achieve this feature, the site needs to maintain more than 11 billion records and up to 4PB of data-including history, birth records, Death records, war and mobile records and even yearbooks-many of which often take the form of handwriting. It uses advanced content processing technology to index all relevant information to ensure the searchable nature of the data. Ancestry.com also introduced additional DNA processing results to generate new data streams to help clients establish blood relationships more accurately. By sampling saliva, the Web site is able to sort the client's DNS and match the results with other customers in the database-for example, to find a cousin who hasn't been contacted for years.
Mount Sinai Medical Center
Mount Sinai Medical Center, one of the oldest and largest teaching-type hospitals in the United States, has a prominent position in medical education and biomedical research. At present, the center is using technology from large data start-ups AYASDI to analyze the entire E. coli genome sequence, including more than 1 million DNA variants, in an effort to understand how certain strains are resistant to antibiotic coexistence. Bacterial resistance affects millions of patients worldwide. AYASDI's technology has opened a new world for mathematical research and topological data analysis (TDA), which helps people to understand the data form more profoundly.
California State ISO
The California Independent System Operator (ISO), which manages the power supply in more than 80% power grids across California, provides 299 million hours of electricity a year, reaching 35 million people, with a total length of more than 25000 miles. They used space-time insight's software to implement situational intelligence mechanisms to correlate and analyze large-scale data from multiple sources-including weather conditions, sensor data, and measurement equipment mapping results- and visually help users to see and understand how to optimize renewable energy, achieve power supply and demand balance across the grid and respond quickly to potential crises.
Hydro One Network
Hydro one is responsible for providing electricity to all Ontario Prov. households and businesses. The company owns and operates a 29000-kilometer high voltage transmission network in the Ontario Prov. and a 123000-kilometer-long low-voltage distribution system that is directly oriented to 1.3 million users. Hydro one uses geo-spatial and visual analysis software provided by the space-time insight to improve the health and reliability of current transmission and distribution assets. The system can help asset managers obtain relevant information in time, including changes in asset performance over time, asset replacement strategies, and asset maintenance requirements. The program also combines data with the capabilities of many other different systems, including SAP ECC, SAP BW, GIS, and real-time data, helping Hydro One to have a macro control over the assets it owns.
Oregon University of Health and Science
Oregon Health and Science (OHSU) is a public university in Oregon State, USA, under the jurisdiction of two hospitals, a first-level trauma recovery Center and a children's hospital. Combining the Mobileview software provided by Stanley Black and Decker Disivion Stanley Healthcare with the data virtualization technology of Tableau Software, the school aims to track the real-time position and working status of 4,000 injection pumps in the hospital. Thus mastering fluids, medications, or nutrients injected into the patient's circulatory system-indeed, this work can be significantly compromised if it relies entirely on manual execution. The technology also allows schools to analyze the history and current assets, so as to better plan the future quantity level and improve the distribution and utilization efficiency of inventory materials.
Las Vegas
Because the records are too old and the information inaccurate, most of the city's public utilities do not know what the underground assets are--so residents tend to be affected by an accidental cut in a wire or an aging burst of a water supply line. In order to avoid these problems, Las Vegas adopts intelligent data method to develop a real-time public service network model. VTN Consultants help municipalities to aggregate data through various channels and create real-time 3D models using Autodesk technology. The model, which contains all the public facilities on the ground and underground, is now being used to monitor the location and operation of urban underground facilities.
Miami-Dade County
Florida State Miami-Dade County is actively responding to IBM's Intelligent City Initiative, which seeks to bring together 35 regional self-government units and Miami to help government leaders make more informed management decisions-including making full use of water resources, reducing traffic congestion and improving public safety. IBM brings a set of intelligence dashboards to the county through deep analysis in the cloud computing environment, helping organizations and departments collaborate and visualize management. The county Park department, for example, is expected to save 1 million of billions of dollars this year by identifying and repairing water pipelines that leak because of rusting.
Australian Tennis Association
For most of the year, the Australian Tennis Association operates in a state that is no different from the average small business. But once the two-week Australian Open opens, the association is instantly a large, desperately-hungry large enterprise that needs uninterrupted access to accurate content, data, and statistical results to analyze and make decisions. The Australian Tennis Association uses IBM's real-time data analysis software to check the status of fixtures, athlete popularity, historical data records, and the data needs of fans on the competition site in social media. According to the actual demand, this technology can allocate the necessary computational resources for the analysis work.
DPR Construction
DPR Construction is a contractor at the University of California, San Francisco, who spent $1.5 billion on a medical center built at Mission Bay, the first medical center to build more than 10 years. DPR uses 3D technology from Autodesk to help designers collect air flow, building orientation, contour spacing, environmental sustainability and building performance, and import the results into a separate virtual model. In this way, architects, designers, and flag-working teams can visualize hundreds of millions of data markers throughout the operating environment.
(Responsible editor: Mengyishan)