Will the Cross-border electric power industry continue to grow at a high speed in the future?

"Editor's note" 2013 is a turbulent year of cross-border E-commerce retailing industry, the listing of LAN Pavilion has attracted the world's attention to this is still unfamiliar to most people's field.

And more importantly, as national policy becomes clearer, the first time a Cross-border electric trader has the potential to shine from the shadows.

Will the Cross-border electric power industry continue to grow at a high speed in the future?

A few days ago, cross-border e-commerce industry experts, ebay Greater China CEO Lin to billion power network to explain the current cross-border electric business ecological environment is undergoing profound changes. It is reported that Lin has been invited to participate in the April 3 in Zhengzhou, Henan province, the 9th session of the SME E-commerce Conference.

"About Lin" April 23, 2012, Lin (John Lin) was appointed as chief executive of Greater China by ebay, which is responsible for the Cross-border trade business in Greater China. Prior to that, Lin was the chief technology officer of ebay Asia Pacific, responsible for the products and technical work of ebay's major websites, and he led the product team within five years to lay the foundation for ebay's strong business in Australia, India, Greater China and Southeast Asia. Lin has a unique and profound understanding of global cross-border e-business.

ebay Greater China CEO Lin

"Both sides of the dialogue"

ebay Greater China CEO Lin

Billion state power network CEO Zhengmin

Cross-border electricity dealers face structural adjustment

Billion Power network: 2012, we estimate the export of Cross-border E-commerce is 15 billion U.S. dollars, probably accounted for China's merchandise trade exports 1.5%, 2014 should be able to 3%+. I feel that a small parcel of cross-border electricity dealers will maintain a very good development trend in China. So you judge, in the future of this Cross-border electricity trader trade can achieve how big?

Lin: The first to do cross-border electricity dealers, compared with the traditional foreign trade transactions, are very small. But the biggest difference between the model of electronic commerce and the traditional trade is that the run way (runway) in front of it is very long. So no matter how small you start, you can continue to grow at a high speed 30 and the difference is very big to continue to grow at a high speed for 5 years.

In addition, cross-border electrical business and traditional foreign trade, the profit structure is not the same, we must look at the transaction volume ratio, also depends on the profit ratio, cross-border power quotient of profit ratio and transaction volume is not a level. Cross-border electricity dealers not only let you sell the goods, but also let you make money.

But most of the world needs a long, fast-growing business, and as it grows, it needs to build up infrastructure (infrastructure). If this structural improvement cannot be completed, it will not be far off.

Today, for example, 400g is an important node in Cross-border trade, and if a single parcel weighs more than 400g, your logistics costs can easily collapse. But I think it's a big trend for people to post these small packages under 400g today to improve their business structure and then send small packages and bulky things.

In any business, when you get started, you have to make money first, make the investment to make the structural improvement, after the structural improvement you can sell what you could not sell, then you continue to expand, improve the structure, to do another business that you have no ability to do before.

Therefore, from the whole process, I think that cross-boundary electrical business has just begun. I personally don't think it's going to grow as fast as I do in the future, but I think the person who sent these packets will grow up quickly by changing his bussiness model.

Billion power network: So the person selling it is the most important?

Lin: Yes. He has to make money first, then take this money to invest again, this is an inevitable process of growth. So the best way to support the country is to let him make his own money. National support, the most painful is that I must give you money you can do it, the country is also suffering, to do the people also pain.

The best business is: He makes money himself, and then he keeps improving, and you try not to hinder him, but let him do it, support him. Then we think the business will continue to grow.