Will the war between it giants extend to the user's wrist?

In the early hours of March 10 in Beijing, Apple's first new product "Apple Watch" was unveiled in San Francisco after the death of jobs.

At the recent end of the Barcelona Communications Show (MWC), Huawei also launched a variety of wearable equipment. The most notable of these is the intelligent watch-Watch, based on the Android Wear system developed by Google Now.

At the same time, South Korea LG also launched an Android Wear system based smart watch G Watch urbane and urbane LTE based on the webOS system. ZTE also showed three smart watch products, the main function is health testing, recording movement data and so on.

For a time, the war between it giants, the trend from mobile screen spread to the user's wrist.

Competition for Giants has begun

Add Apple, there are already Huawei, Samsung and Motorola and other giants launched smart watch products. The appearance of Apple's smart watch may make smart watches the trigger for the Giants to compete in wearable equipment.

"Huawei's brand is significant because it introduces wearable equipment that allows users around the world to learn that Huawei is a company that provides basic communications facilities and a firm that can provide sophisticated consumer-grade products." "The interesting technology CEO Ms. to the 21st century Economic report reporter said.

He said that there was not a lot of Google's smart watch products appear, Apple's release, as the use of the scene gradually enriched, to Huawei and other users of the Android system is an opportunity.

In the international market, the competition of the Giants may soon begin. Ms. that Apple's smart watch, in terms of its current product shape, doesn't make much difference from Android's smart watch hardware, and that Android's ecology in the international marketplace is no less than Apple's iOS ecosystem, and how these vendors can stand out and rely on their own products.

But the domestic market, in the future competition pattern may be different with the international market.

As another mobile system maker Google currently launches the Android Wear system for wearable devices based on Google Now, which has not really landed in China, the current domestic smart watch makers are making changes based on the Android phone system, typically comparing Android Wear still has many drawbacks.

Ms. said that in the future at home, perhaps the internet giant will have the ability to develop new wearable devices based on their trump card application, build their own ecological chain, such as Tencent based on the micro-credit development system, these giants will have a certain opportunity.

Wearable equipment "card position" stage

Although the market for wearable equipment has been in the open for some time now, it does not seem to have really detonated the market. Third-party research agency analysts told the 21st century economic reporter that, including smart watches, currently in the wearable equipment most urgent need to solve the problem is a just need.

"Including smart watches, even if you can test the heart rate, as a pedometer, and other functions, but after all, is a niche market, playing a icing on the cake." "But wearable equipment for manufacturers, although there is no strong user demand, improve brand awareness is very effective."

According to industry analysts, the current release of Google signal is more to try to return to China, and not willing to wear Android open.

It is well known that Android phone devices have sprung up in spite of the open source of Android's mobile phone system, but Google's Android system does not bring a high real income to its Android phone, as many companies in the country remove Google services from its Android system.

Analysts said that at the moment the giant in wearable equipment layout of the purpose, more or more in the brand and card location, the current manufacturers to bring more quantitative change, rather than qualitative change.

"In the future, whether these manufacturers can win the market, but also need to see whether there is really creating a user's rigid requirements of the application scene, such as the emergence of mobile phone to meet the user can call at any time, this is the real qualitative change." ”

"It's really like the smartphone market around 2008," he said. Analysts say that if the smartphone has a chance, many people will think there is, but the market is very confused, do not know whether the Internet can become a real demand anytime. But by the time the iphone came up, the demand for smartphones was emerging and the market was growing. Analysts told reporters.

(Original title: Giant competition to extend the hands of the user wrist into the next battlefield? )