Windows Azure Cloud serves the first anniversary of China's operations, and see how Microsoft "Teng Yun"

April 2--Microsoft China announced the launch of Microsoft's "Lingyun plan" for small and midsize enterprises and start-ups, April 1, when the Windows Azure cloud service, operated by the century, officially entered the first anniversary of China's commercial operations, It will provide Microsoft Azure public cloud services, software and development tools worth 100 million RMB to 100 start-up companies.

 


Windows Azure cloud service operated by the century as the only international public cloud that landed in China at the end of March 2014, has achieved some success at home since the start of commercial operation in the late years. In 2014, Windows Azure grew 3.5 times times in China and Office 365 grew 1.5 times times, said Hele Ralph Haupter, Microsoft's senior vice president and chairman and chief executive of the Greater China region.


 


, Microsoft's global CEO, Satia Nadra in 2014, changed Microsoft's overall strategy to "move first, Cloud first". April 1, in an exclusive interview with reporters, Microsoft Greater China, vice president and marketing and operations general manager Zhi Jiqing said that at present, Microsoft is both internal and external cloud computing and terminal two core strategic layout, and in the cloud computing, Microsoft's attempt to use this as a cornerstone to drive the development of other Microsoft business.


 


Landing one year effect


 


November 1, 2012, Microsoft signed an agreement with the Shanghai municipal government to run a cloud computing platform by the century interconnection, named "Blue Cloud", and set up Shanghai Blue Cloud Network Technology Co., Ltd. to focus on cloud service operations and services based on Microsoft technology, including Windows Azure and Office 365. By the end of March 2014, Microsoft Cloud after debugging and other kinds of work, finally started the commercial operation.


 


It is understood that in terms of revenue, between Microsoft and the century interconnection, the two sides of the settlement model is mainly in accordance with the resources and services provided by the latter, to a certain standard of assessment to pay.





learned that Microsoft Cloud in China from scratch, so far revenue is 100 million U.S. dollars. By the end of 2014, the number of users of Microsoft Windows Azure Cloud, which operated by the age of the century, had risen to 50,000, while the number of other Office 365 users had reached 35,000. Microsoft's 21st Century Economic report said that Microsoft is now in a profitable position in China.


 


in fact in the field of cloud computing, both at home and abroad are multifaceted, especially domestic, in addition to Microsoft these international manufacturers, Alibaba, Baidu and other local manufacturers are also trying to get a piece. And IaaS is currently the most competitive part of major manufacturers, mainly reflected in the price. For Microsoft, IaaS is now the equivalent of a traffic portal to Microsoft's cloud, and the real value offerings are mainly PAAs and SaaS.


 


"IaaS price war is fierce, mainly this area of gold is not high." "The 21st century economic reporter said," The customer has just come up to Microsoft Cloud IaaS, in the form of exploratory use of your service, once feel good experience will test what more advanced services, such as data marketing scene can be brought up. "Once the data-marketing scenario comes up, I'm bound to use my PAAs because it starts with data mining, data analysis, and machine learning." "The Microsoft Cloud 60% customers will use Microsoft's PAAs and SaaS services within three months of using IaaS," said Ms Ching to reporters.


 


in fact, the model is also in some way following Microsoft's very popular "free value-added" business model, that is, Microsoft to attract users through the free service, and then the introduction of value-added services, and then some free users into fee users, so as to achieve revenue growth. Based on current market conditions, IaaS is still a charging state, but is priced based on the domestic price system. Zhi Jiqing said the future "free Value added" may be a relatively common development model as cloud computing firms become increasingly competitive, but many vendors do not offer PAAs capabilities or the ability to "add value free".


 


Microsoft how to "Teng Yun"


 


Microsoft's earnings for the quarter (September 1, 2014 to December 31, 2014) were 26.47 billion U.S. dollars, up 8% from 24.519 billion U.S. dollars in the same period last year, according to Microsoft's financial results for the second quarter of the fiscal year 2015, which was released at the end of January. Net profit of $5.863 billion, down 11% from $6.558 billion a year earlier.


 


Microsoft's "business other" department includes Microsoft cloud computing business Windows Azure, online Office 365, and online ERP services, dynamics, which are collectively known as the "Business Cloud" of Microsoft's revenue.


 


According to the SEC file submitted by Microsoft, "Business Cloud" business revenue growth 114%, to 1.3 billion U.S. dollars. The business has achieved more than 100% growth in 6 consecutive quarters, becoming the brightest part of Microsoft's business.


 


while Amazon AWS has the top 30% market share in global cloud computing, according to a report released earlier by Synergy Research Group, the market survey company, Microsoft is the runner-up, accounting for about 10% of the market; , Microsoft Cloud still has a head start in China.


 


said that since Microsoft's slogan is "Move first, Cloud first", the position of the cloud is certainly as the company's strategy in the promotion, hope that all people can use the cloud. "Within Microsoft, our own personnel systems and earnings systems are all on azure, all departments are using Azure, and many bugs are digested internally and then rolled out." ”


 


internally, Microsoft is "eating its own dog food", and external, targeted marketing strategy or sales strategy or marketing strategy, basically around the cloud and end. "The most advertised on the outside is surface, where you can see the ads in the airport, only the cloud." ”


 


Zhi Jiqing said that Microsoft believes that a very focused investment in a "cloud and end" can do both business well, and that these two businesses will also develop with other Microsoft products.


 


from selling local software to selling software licenses, Microsoft has progressively put its services on the cloud, including Microsoft's CRM, office, and the Internet version of Windows 10 just released. "For example, once the smart hardware has been made, the real value of these hardware for Microsoft is at the back end." "Yan Qing said that many manufacturers will go to fight the industry standard hardware terminals, but the real value is through the sensor to get the data, the data on the cloud platform after mining, mining after the generation of customer value, this is the Microsoft strategy."