Wine dealers rise, how the future remains to be seen

In recent years, wine e-commerce sites have sprung up, according to the relevant agencies, there are currently according to the investigation of alcohol e-commerce sites have more than 100, of which more well-known Jiuxian nets, also buy wine, wine, etc.

Domestic liquor factory prices and retail prices of the huge price difference, has always been criticized. A bottle of ex-factory price of 619 Yuan Maotai (600519, shares bar) 53 degrees flying, market prices are up to nearly 2000 yuan. Many people in the industry view, this is the liquor industry, the traditional pattern of the trouble.

It is understood that at present a bottle of liquor into the final retail channels, at least through four agents, from the national general, provincial and municipal to the retail terminal layer of fare increases. In the actual circulation process, the dealer's link may be more. In addition to fees such as entry fees, margin and other costs, the final price often discourage consumers.

In this context, the liquor vertical E-commerce website Jiuxian Net sales of liquor, generally than the market price of less than 20% and guarantee the authentic. In this respect, Jiuxian founder Shang explanation is that the company 60% of the wines are directly from the factory procurement, with price advantage. What he wants to do is to use the new model of "Winery Direct supply + online sales", grab a traditional sales model, reduce the level of the circulation link.

But this seemingly simple pattern may not be easy to replicate. Jiuxian Wang Shujuan, director of the southern part of the client department in the Securities Times, said in an interview, liquor dealers have a certain threshold, not only money problems, more important is to have resources. If you cannot take the goods at a lower price, you cannot guarantee a certain profit margin.

The analyst who is bullish on the liquor electric Quotient said that the rise of the liquor electric quotient will bring new development opportunity for the liquor industry. Wine enterprises, will not have to pay expensive marketing costs, do not have to worry about the channel radiation is not enough; regional distributors will reduce worries about the survival crisis; consumers can drink real wine at a cheaper price than shopping malls.

However, some people in the business sector have reservations about this. South China electric business expert Shangxiang told reporters that a single category of E-commerce sites in China can continue to develop remains to be seen. From the current point of view, a single category of sales profit is difficult to support the electrical business in warehousing, logistics, advertising the huge investment. Perhaps in the near future, the wine electric trader will grow up jingdong in the electrical appliances, when is in the book such subdivision domain giant, but now will still be the barges situation.

(Lin Ye)